Career Brand Statement – Review

PLEASE READ THIS

BEFORE YOU POST!!!!!

 

Post your brand statement in a comment below and I will critique it for you.  I check in every Friday so you should check back on Monday to see your feedback.

THE FORMULA

Please make sure that your branding statement follows the formula from the training session:

You know how X is a problem in our industry?
I solve this by….

Please keep your branding statements to 3 sentences or less as longer comments slow down my review process. Your final statement should only be 3 sentences or less, so please stick to this.  Please do not include any UVPs or any extra information or questions.

Keys to a Good Branding Statement

This statement is about SALES more than anything else.  This isn’t where you prove your skill or intelligence.  This is the part of your LinkedIn profile where you can stick in the recruiters mind.  Think about famous branding statements: Just Do It.  Be All That You Can Be.  Etc.

These statements are generic but they are also memorable.  More than anything you want to write something that the recruiter will find interesting or memorable.

Because this is a 2-3 sentence brand we don’t have to be generic.  You really want to crystallize how you are special.

To do this make sure that your first sentence is a problem that needs a solution, not just something hard.  “You know how it is hard to run up an escalator?  You know how companies find it hard to make more money?”  These are not problems.  These are just things that are a little bit hard.  They are smaller than problems, therefore your solution has less value.  The bigger the problem the more valuable the solution.

In the solution to the problem, you want to do two things for the reader.  You want to crystallize how you actually solve the problem and you want to use emotional language.  The clearer your explanation the more the reader knows you are an expert.  The emotional words are because this is sales.  You want them to remember you and without emotional language our branding statements become DRY.

Check Spelling and Grammar!

Please take the time to check your spelling and grammar.  Sometimes I can’t even tell what you mean if you misspell the wrong word.  When someone reads your profile on LinkedIn and you have a misspelled word in the first sentence, it will really hurt your chances of getting that phone call.

Do not use /  This slash is just an excuse to jam together 2 sentences or ideas.  Every time this appears in a branding statement it leads to trouble.  Don’t use the / no matter how tempting it may be.  It’s a sign that you are trying to use 2 ideas where you should be using only 1.

Missed the Training?

If you missed the Career Branding Training session, or just want to review the material again, there is a recording of the training in the membership site.

If you need access to the membership site, just email me and I will grant access.

Examples of Great Branding Statements:

“You know how educational publishers are struggling to catch up with converting their print content to ebooks?
I solve this by re-engineering their print-focused processes, where they write content once and reuse them multiple times for delivery outputs like print, website and ebooks.”

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689 thoughts on “Career Brand Statement – Review

  1. Initial Branding Statements

    1.
    You know how painful it can be to resolve supplier conflicts?

    I solve conflicts by being on the front line, visible, responsive, and taking an un-biased position.

    I encourage all impacted department managers to meet so we can affirmatively document problems and assign specific resolution timelines, they perceive a personal commitment, and they sense I am part of their team. I follow up on all agreed dates, never hide, and stick with it until their business is back on track. One of the ways in which I consistently build long-term relationships, which result in next generation purchases.

    Overall good use of the framework. Try to be more specific and tap into how it feels to work with you.

  2. Rainmaker: All Asset Management Companies with dedicated Emerging Market Teams are constantly challenged to retain and grow Assets Under Management and open Separate Managed Accounts. As a Client Relationship Manager, I can solve this challenge with the experience gained from managing multi-billion dollar portfolios and emerging market fixed income teams. I educate each foundation, endowment, family office and institutional client so they understand why we have selected the investments based on risk/return analysis. Clients love me because I have consistently delivered double-digit returns and avoided defaults with the sovereign risk rating system that I developed and share with my clients.

    Very good content. Just break it out into smaller chunks to be more readable.

  3. Most Socially Responsible Investors want to do the right thing and make Impact Investments in Sustainable Infrastructure Projects but are afraid of low returns. We solve that problem by structuring clean water, sustainable energy and affordable housing projects with double-digit returns using Seagate’s vast network of Chinese contractors and suppliers. Our projects, equipment and materials come with long-term debt financing not available from other sources. We also link global food and commodity producers with China’s market. Our Gateway to China offices are in Hong Kong, Guangzhou, Kunming with representative offices in Southeast Asia and Los Angeles.
    (This is the branding statement for the job that I have).

    Well done overall. This is a bit too long. Also it should be “I” not “We” when job seeking.

  4. Top performing cross-functional professional providing strong record of leadership, innovation, and business acumen in developing and implementing strategies delivering sustainable cost savings and supply chain integrity.

    This is focused on you – not what you can do for the other person.

  5. Setting the Gold Standard for Sales Leadership, outside of traditional Sales 101 tactics

    With 5 Key Principles:

    • Delivers strong, personal, and proactive sales leadership & integrity
    • Coalesces a shared vision, focus, & synergy with all stakeholders
    • Weaves a relational fabric across cultural, organizational, & customer boundaries
    • Empowers teams to make strategic & tactical decisions while accounting for their actions
    • Drives an enlightened sales experience yielding happier, respectful customers

    • Quality project completion through collaboration:

      deliver timely, fiscally responsible project completion.
      valued stakeholder input through frequent bi-lateral communications.

      Please follow the branding statement formula. Point out a problem and then explain why you are the ideal solution.

      You know how X is a problem? I solve it by Y

      Follow that formula please.

  6. Here is my first crack at a Branding Statement:
    You know how most organizations are looking for strong, ethical leaders to navigate today’s fast-paced business environment. I solve this problem by bringing an energetic and enthusiastic leadership style, developed in small and large organizations. I have a proven track record of building strong, cohesive teams by aligning organizational and personal goals to motivate people to achieve. I enjoy working with people to analyze complex situations and processes, develop solutions, and find efficient and effective ways to implement those solutions.

    Here are the three thigns people say about me:

    People always tell me they appreciate the enthusiasm and energy I bring to any situation.
    Clients love me because I make them feel comfortable. I listen to them, consider their position, and give 100% to produce solutions that resonate.
    People always thank me for being honest and providing leadership.

  7. Brand Statement:

    You know how supply risk management has become critical for ensuring continuity of operations?

    I solve this!

    I do this by executing a robust sourcing process to select the best suppliers to work with and engaging these suppliers in a systematic data driven manner for early identification of potential issues, on an ongoing basis.

  8. Greig,

    I have really appreciated working within your process, it has driven my visibility up greatly! I feel I have a much better message regarding my “brand” as a result of your process.

    I have yet to receive the template slides for creating the group video.

    Also, how long am I to stay at the top of the Google search? Seems I fell out after one week….

  9. Today I was fortunate enough to have participated in the Branding Workshop given by Greig Wells. In 60 minutes Greig packed into the webinar (a) what branding is (b) why it is important (c) how it helps in the optimization of my overall job search strategy and (d) how it really is an integral part of my professional package. I might get a job tomorrow, but a brand is forever. Greig teaches the ways in which one can help develop one’s own brand. Thank you Greig! This was a great workshop! – Diana

  10. Written during/immediately after Branding Workshop:

    You know how… Pharma/Biotech is always looking for … effective ways to enhance the efficiency of Discover R&D and effective interdepartmental communications, such as between R&D and IT.

    I solved this… (UVP #1) Through teamwork and interdepartmental communication, my teams have been able to provide valuable, lead-finding and lead-optimization strategies and chemical families leading to selective experiments and the progression of compounds through the Discovery process.

    (UVP #2) As you are aware, the interaction between R&D and IT has been strained at best in many organizations. I have promoted very productive IT-R&D relationships at several major companies that enhance the cooperation and effectiveness of members of both organizations. A key aspect of the process involves securing buy-in from both organizations – a crucial step toward success.

    What people say about me…

    People always tell me that… I have a unique ability to see the big picture and enable the stakeholders to understand complex processes in simple terms.

    Clients love me because…

    I am honest and listen to their concerns and needs as opposed to promoting solutions that don’t fit the client’s perceived challenges

    … my approach is to do an excellent job solving the currently perceived challenge, and relying on the client to return for more, since they have experienced true success in meeting their goals, and are interested in solving their other challenges.

    I make people feel comfortable…

    … by listening and asking questions. Deeply involve the client in the decisions and direction that the solutions takes, and being able to speak their language. I avoid technical jargon (which sometimes turns off lower level technicians who perceive me as being less knowledgeable in technical areas).

    … I am able to think on my feet, and often devise a potential solution or strategy during the initial meetings. The client can then begin discussions of the solution immediately, rather than waiting for a report to be prepared or other time consuming steps.

    Other generalities that I do not know where to use…

    I have a good international reputation as a leader in the field (especially in the over 45-50 crowd).

    A search on Google generally shows links to scientific accomplishments.

    I have a track record of success – where success is measured in providing relevant and useful insight and data to assist collaborating teams to be successful.

    I keep up with technology. As an example, working with my management, I was able to justify and acquire the 3rd Cray Supercomputer in the Pharmaceutical industry (a fairly costly capital expense) back when that hardware was state of the art. This technology enhanced the company’s ability to expand research capabilities to investigate areas that were not even possible previously. The justification and acquisition process involved many committee meetings to justify the needs, and face-to-face interaction with C-level executives of the parent organization (Dow Chemical).

    Not certain if this is what you wanted… but it is some of what I gained from the webinar.

  11. Please critique this brand statement, and once I have it finalized, please tell me where on LinkedIn I should enter it:

    Diana Merenda’s Brand Statement:

    • You know how asset managers always struggle for collateral consistency?

    • I solve this!

    • I do this by having a process and having the board-room presence that gets key players across the firm to understand why a central source for reliable information is needed and how they can help. Time and time again, people are thrilled and excited to be part of the solution and not viewed as part of the problem!

  12. Greig,
    The branding webinar was extremely helpful today. Its showed me that I have a lot of work to do in building my personal brand in order to truly differentiate myself from my competition. I truly must “Become head marketer for the brand called me.”

  13. You know how the supermarket industry (i.e. Kroger, Publix, Winn-Dixie) is always looking for ways to measure a vendor’s on-going value in their stores?

    I solve this.

    I do this by taking a collaborative, fact-based approach that includes a quarterly review of our progress to date and recommendations for future growth opportunities. My customers feel comfortable working with me because I always go for the “win-win” solution.

    Overall excellent work. Take to a higher level with some emotional word choices such as:
    You know how the supermarket industry is FRUSTRATED with a lack of ways to measure…
    my customers LOVE working with me because….

  14. I want to thank you for the great webinar you conducted today on Branding Statement. I thought I had prepared a good branding statment until I finished the webinar. I am back to the drafting board with some new and improved ideas. I will forward them to you when done to get your comments.
    Thanks,
    Rich

  15. You know how Project Management is always looking for ways to ensure that projects are on time, within budget, and that the business objectives for the project are met.
    I solve this.

    I do this by ensuring that before starting a project, the project team knows and understands the reason for the project. That project charter and scope are clearly documented and agreed on and that we have reviewed lessons learned from similar project in the past. In addition, I ensure that thorough planning (scheduling, cost, risk, quality, communication, identified all stakeholders, in addition to others) is done. Even though planning is time consuming it is one of, if not the most critical phase of the project.

    People always tell me that they are comfortable working with me because I listen, they can trust my word and I am always honest, even though the truth is sometimes difficult to hear.

    My clients have always voiced their satisfaction with the service I provide because I always communicate the status of issues truthfully and I meet and exceed their expectations.

    You are solving too many problems at once here in your opening ‘pain’ statement. Find out which ONE of these pains is deepest in your industry and focus on this with more specifics of how you do it.

  16. Yon know how clients are not loyal to your product.

    I solve this by creating a system of accessibility for each client making them feel comfortable with me while gaining trust in the company. I implement a problem solving process that includes all parties affected and stay with it until a satisfactory solution is met. Customers love me because I am reliable and dependable and thank me for being someone they can count on.

  17. BRANDING STATEMENT

    You know how clients are not loyal to your product.

    I solve this by creating a system of accessibility for each client making them feel comfortable with me while gaining trust in the company. I implement a problem solving process that includes all parties affected and stay with it until a satisfactory solution is met. Customers love me because I am reliable and dependable and thank me for being someone they can count on.

    Nice work Pam, I would end it after the first UVP sentence. Use of the word “System” implies if it worked before it will work again now for me. To take it to advanced level go deeper into the this first sentence.

    “I solve this by creating a system of accessibility for each client making them feel comfortable with me while gaining trust in the company

      resulting in

    ….TANGIBLE BENEFIT and EMOTIONAL BENEFIT.

  18. Greig,

    Here is my first attempt at a Brand Statement:

    “You know how businesses want to develop new products quickly and reliably?
    I solved this.
    I do this by collaborating with engineers and customers to effectively identify deliverables and accurately estimating the development efforts. I also work with managers and team members to implement reliable and repeatable quality processes and effective tool usage.”

    Regards,
    Wayne Jones
    “Driving Continuous Improvement”

    First of all stay in the present tense “I solve this”. In your UVPs pick one and go deeper instead of giving me two run on sentences that sound like resume fluff. Tell me what enables you to excel in these areas.

  19. I attended the Career Branding Workshop on March 31. I learned the importance of a personal career brand. Greig provided a good template for each person to use in creating a “Brand Statement” and gave some live feedback for a volunteer. We all benefited from this feedback and could see more effective ways to clearly communicate our message.

    The Unique Valuable Promise (UVP) statements also help create sound bites and bullet points for elevator talks, resumes, and profiles.

  20. I attended your Career Branding Work Shop this afternoon (3-31-11, 2:30 PM). Thank You!! “I learned specifically what was required to compose my Branding Statement, UVP and how to reinforce both.

    Based on what I learned, I’ve constructed the following personal Branding Statement; You know how Biotechnology Companies are always looking to reproducibly manufacture product at lower cost? I solve this by my intelligent, reproducible, lab bench work with impeccable documentation.

    This is a very good example of a brand statement. To take this to an advanced level I would recommend you do more to show me why you excel instead of just listing how you excel, I mean everyone is going to make these same claims. For example I excell in LinkedIn optimization because I have trained many recruiters and can now show you how to reverse engineer the process. You see how this is more impactfull then just saying I am good at LinkedIn Optimization kind of like you are just saying you are good at lab bencg work and documentation – but proove it to me in your statement

    • You know how Biotechnology/Pharmacology Companies are always looking to reproducibly manufacture therapeutics at lower cost? I solve this with my high productivity driven by my passion for biochemistry and desire to learn. My passion empowers me to achieve reproducible lab bench solutions by working with impeccable documentation, while at the same time, fostering a prolific, fruitful, and creative, team environment via my approachable personality and desire to teach.

      This is excellent. Follows the formula exactly

  21. I joined the special program earlier but was frustrated when the coaching appointment kept getting rescheduled. Greig refunded my money, but what I really wanted was to get his help on getting found. I would like to rejoin and pay the funds that were refunded, if I could. I find Greig’s content worth every penny!

  22. I had the opportunity to attend Greig Well’s Branding seminar and found it extremely insightful. He was able to break down what might be a difficult task into 3 simple and easy steps, which enables a person to quickly grab the listeners attention. Once you have a person’s attention and interest, then the real conversation can begin. This was an excellent webinar targeting the development of Personal Branding.

    My thanks to Greig for sharing his thoughts and ideas!

  23. This is my professional branding statement:

    Clinical operations are often fragmented, disjointed and directionless because of uncertainty about the future healthcare in general.

    I address this head on, by blending compassionate leadership, technical acumen, market awareness, financial acuity and innovative vision to provide clear navigation in an ever-changing healthcare landscape.

    And..people I work with, often comment about how comfortable they feel around me. It’s all about asking the right questions and really being a good listener.

  24. This is my prepared branding statement. Please provide me with your comments. I need your input as to where in my linked in profile this will fit in.
    Thanks

    In today’s financially competitive world and the need to be first-to-market, every aspect of a project is critical to our clients. Having a history of managing numerous medium to large successful Biopharm, chemical and power construction projects meeting cost and schedule objectives with a high level of client satisfaction has been a trade mark of my career. It was said, “Rich’s perseverance, professionalism and overall management ability to adapt when problems occurred have had a major impact on the success of the project.” These attributes resulted in being awarded D&Z’s Project Manager of the Year on a Merck & Co project that was recognized nationally and won the Business Round Table ‘Safety Excellence Award”. Managing projects, whether large or small, must be done with “The End in Mind”, passion, focus on detail and creative constructability leadership. To hear more of what I can do for your challenging project contact me at Richard.Mlcoch@comcast.net.

  25. Dear Greg,

    I just finished watching a recorded video of a career branding workshop. I thought it was awesome and I really took home a lot of good information. I am going to make a stab at my career brand statement. I look forward to your feedback.

    1) you know how the clinical research industry is always looking for people with alot of knowledge, excellent communication and organizational skills, and a strong background in health care/science, in particular a nursing degree.

    2) I solve this with a CRA certification course which allows me break into the pharmaceutical industry to work as a CRA or a CRC and gives me the knowledge to be a successful CRA or CRC. As a nursing instructor, I have excellent organizational skills and communication skills with over20 presentations and lectures. I also solve this by having a bachelor’s degree in nursing, as well as a doctorate in health science which enables me to move into more senior positions in the field.

    3) I do this by participating in an internship with a small CRO which allows hands on experience in the clinical research environment. With the CRA certification and internship, I have gained solid knowledge of ICH/GCP along with HIPPA and regulatory compliance. I apply these principles in my daily work as an intern and as instructor. Through my experience as an instructor, I am able to effectively mentor and influence students to become successful nursing professionals. I taught an NCLEX-PN prep course which resulted in a 90% student pass rate on the NCLEX_PN exam. In addition, I have been an RN for over 14 years working in a variety of health care settings and in a variety of roles which makes me a valuable player in clinical research. For one, I have experience with direct patient care with exceptional bedside manner, explaining procedures to patients and obtaining informed consents, experience with drawing bloods, collecting specimens, and starting IVs. These skills are invaluable and often required in clinical research.

    This is way too long. You get 2-3 sentences for your opening brand statement.

    • Okay, thank you. I knew it was too long; I would probably put the recruiter to sleep listening to me.

      so, for the opening brand statement, should I just say : You know how the clinical research industry is always looking for someone with mentoring capabilities.

      I solve this by having the ability to precept other nurses and mentoring nursing students with my post secondary training. Through my experience as an instructor, I am able to effectively mentor and influence students to become successful nursing professionals.

      I do this by establishing a good rapport with my students and setting aside personal office hours to accommodate their busy schedules. this past year, I was responsible for a 90% student pass rate on the NCLEX-RN.

      I think i need to work on this a bit. Let me know what you think. Thanks, joanne

      you have the right idea but you want to state it more as a problem-solution rather than a want-provide want paradigm. your first sentence can be stronger.

      The clinical research industry is struggling from a lack of mentors.

      See how that’s more emotional and makes the problem bigger? try moving in that direction

  26. Here is my proposed branding statement. Looking forward to you comments.

    In today’s financially competitive world and the need to be first-to-market, every aspect of a project is critical to our clients. Having a history of managing numerous medium to large successful Biopharm, chemical and power construction projects meeting cost and schedule objectives with a high level of client satisfaction has been a trade mark of my career. It was said, “Rich’s perseverance, professionalism and overall management ability to adapt when problems occurred have had a major impact on the success of the project.” These attributes resulted in being awarded D&Z’s Project Manager of the Year on a Merck & Co project that was recognized nationally and won the Business Round Table ‘Safety Excellence Award”. Managing projects, whether large or small, must be done with “The End in Mind”, passion, focus on detail and creative constructability leadership. To hear more of what I can do for your challenging project contact me at Richard.Mlcoch@comcast.net.

    • Greig,
      I posted my branding statemnt twice and have not seen your commnets. I might not understand where to go to get you comments. I saw another persons commnet with the same frustration. Please let us know if we are doing something wrong in searching for your comments.
      My email address is richard.mlcoch@comcast.net should you need it to communicate to me with the instructions.
      Thanks,
      Rich

      please repost your branding statement if it doesn’t have a reply below it in italics like this

  27. Brand Statement:

    You know how insurance companies are always questioning whether they should write your policy, and if so, what’s a fair price given terms and conditions?

    I solve this through extensive reviewing, evaluating and categorizing documents, verifing information accuracy/appropriateness and following up on questionable data.

    Revised:

    You know how insurance companies struggle to determine whether they should write your policy?

    I have a knack for getting this right because I am naturally curious to dig deep and look for…
    This is a seperate UVP

    People always thank me for following through with a process resulting in a quick turn around and meeting or exceeding their expectations.

  28. I’m Richard Forsyth, a financial architect. I design compelling financial blueprints for small companies to insure their success.
    Some examples of my effectiveness are: as CFO of KVH Industries, which began as an underfunded start-up, I put in place the financial systems that enabled the company to execute an IPO and transition into a well-capitalized, well-controlled, highly successful NASDAQ corporation; at Analogic Corporation my financial analysis highlighted the need to reorganize the division and adopt a new contract bid process, these measures turned around a $7M loss to a $6M profit in one year; and at CellExchange, Inc. I implemented a Government specific ERP system, compliant bid and contract management systems that allowed CellExchange, Inc. to bid on and win Government contracts in excess of $100M.
    I am seeking a controller or CFO opportunity in a high-tech company with revenues in
    the $20M – $50M range, located in the greater Boston or north of Boston area and if you know of an organization that would benefit from this type of insightful leadership, I’d appreciate an introduction. Likewise, if I can help you with introductions I would be happy to assist.

    My name is Richard Forsyth; it was a pleasure to meet you.

    This is not a branding statement.

  29. I will take suggestions about how to work those in however.

    This is directly from my current LinkedIn summary and is proving effective in my interviews as well:

    I am passionate about working tirelessly to provide the best SAP experience possible to
    the end users and customers for whom I work.
    Strategies that I have used effectively include:
    • Maintain system availability and response times by analyzing performance metrics and implementing improvements.
    • Work closely with functional team and business to verify that changes and upgrades are
    completed within budget and with minimal disruption to the business.

  30. Greig,

    Here is my professional branding statement:

    “You know how financial institutions are always struggling with how to control their receivables and still maintain high customer ratings and protect their brand? I solve this, by developing customer-focused collection programs and strong, standardized processes while fostering opportunities for innovation”.

    Very good use of the formula, simplicity, and emotional words like struggling at an advanced level add a positive emotional word at the end, something like this:

    “You know how financial institutions are always struggling with how to control their receivables and still maintain high customer ratings that protect their brand? I solve this, by developing customer-focused collection programs and strong, standardized processes which result in customers feeling… “.

  31. You know how leaders of high tech companies are always striving to reduce operating costs without sacrificing quality? I solve this and succeed as an Operations Leader by drawing from my wealth of engineering and business expertise to envision Operations as a strategic corporate advantage while empowering teams to achieve continuous and focused quality and cost improvements.

    Most of this is very good but it runs onto too long in the end, I had to read it several times to really get it and I think you could say this in less words.
    This is a seperate UVP,not to be included as part of the brand statement because then it becomes too long.

    People say that I am adept at reducing large complex problems down to attainable, measurable, and achievable objectives.

  32. Greig,

    Here is my prepared branding statement (be kind):

    “You know how insurance companies need for their employees to wear multiple hats in order to achieve maximum effectiveness.

    Opening sentence is ok but “maximum effectiveness” is slightly vague about exactly what the end problem is.

    I solve this challenge by combining my technical skills, organization skills, people skills, and customer service focus, with a sense of humor mixed in for good measure, to achieve results that are a win-win for all parties.”

    This is a just a list of skills, you need to go into more specifics, this isn’t specific enough to be believable.

    Better would be something like:

    “Because I have worked in a technical capacity and a manager capacity I can…

    Although I am targeting a management position, I would also consider an underwriter specialist position. Hence the use of the term “employees” above rather than stating manager or underwriter.

  33. Personal Branding Statement

    You know how marketers always want to expand their message to their customers, and grow their revenue streams?

    I do this by identifying and helping them enter new markets, by
    increasing their revenues in existing markets, by helping them improve their operational performance, and by delivering products and services more effectively and efficiently than the competition.

    In the marketing world of common grey squirrels, I am the “scarce but valuable” purple squirrel.

  34. Hi Greig

    Great session on Personal Career Branding yesterday.

    Here is my 1st go at it:

    ” You know how business is always looking for new customers to fortify top line growth?

    I solve this.

    I do this by helping companies access global markets and building profitable international sales and distributor networks.”

    Looking forward to hearing your comments.

    Best regards,

    Mark

    This is good use of the basic framework. Nice work Mark!

  35. Hi Greig,

    What follows is my proposed career branding statement for your review and critique:

    You know how banks are always looking for efficient solutions to regulatory compliance challenges?

    I solve this by evaluating the risks and opportunities involved in becoming complianct and finding the most effective means of mitigating the risks and exploiting the opportunities.

    This is solid use of the framework. Some “feeling” words would make this stronger per below.

    You know how banks are frustrated with always looking for efficient solutions to regulatory compliance challenges?

    I solve this because I have a knack for evaluating the risks and opportunities involved in becoming compliant which comes from my natural ability to …and results in finding the most effective means of mitigating the risks.

  36. You know how businesses have come to leverage technology to drive revenue and or improve productivity with limited resources?

    I’m not clear what the problem is in this opening statement. This needs to be re-worded I think you are trying to say:
    You know how businesses with limited resources strive to leverage technology to drive revenue and or improve productivity?

    I address this by looking at the gaps in technology usage with a cross-reference to the company’s strategic goals and implement information technology solutions to bridge those gaps and support the strategic goals.

    I accomplish this by leveraging innovation I’ve honed from my diverse experiences and background in operations, accounting and finance to bridge technology gaps across multiple businesses and industries.

  37. Branding Statement:

    You know how the general public is unclear on what an Architect can do for them?

    I solve this by breaking down the design process into bite size pieces making the process easier to digest.


    Try taking this deeper with something like this:
    I solve this by breaking down the design process into bite size pieces making the process easier to digest so that the general public…

    These are UVPs
    I do this by developing a concise program early in the planning process, collaborating closely with the client identifying measurable milestones throughout the life of the project.

    By doing this, my previous employer achieved 90% client satisfaction through repeat business with multi-unit owners. My clients love me because I treated their projects as if they were my own.

  38. My Proposed Brand Statement:

    You know how Medical Equipment – Pharmaceutical companies are having difficulty in generating sales in today’s hospital environment. I solve this utilizing my consultative sales approach to find the true need behind the need.

    Good opening statement. To take it to an advanced level add something like this to the end:
    You know how Medical Equipment – Pharmaceutical companies are having difficulty in generating sales in today’s hospital environment. I solve this utilizing my consultative sales approach to find the true need behind the need which I have a natural knack for because of my….

    These are UVPS and should be worked into your resume and profile. They do not go with the opening statementCombining my business planning skills with my sales acumen I am able to open opportunities that drive sales. People tell me I am a passionate, hardworking and enthusiastic person who brings a scientific and technical approach to any sales opportunity. Clients love my personal style of treating them as a family member in remembering and caring for important dates in their lives.

  39. Personal Branding Statement:

    You know how not-for-profits are always squeezed for time and money to follow through on HIPAA, HITECH Act and other mandated regulatory issues?

    I solve that by combining project management skills with information security knowledge. I know how to do what must be done to keep you out of the headlines and pass audits without fear.

    This is a very good example.

    At an adanced level you could add something like this to your opening sentence to really flesh out the potential pain:

    You know how not-for-profits are always squeezed for time and money to follow through on HIPAA, HITECH Act and other mandated regulatory issues which and in not doing so expose themselves to potential liability and risk?

  40. Branding Statement:

    You know how companies are struggling to adjust and profit from the rapid changes in the way people are paying for goods and services?
    Very good sentence because it taps into emotion by using the word struggling

    I solve this by having a passion for uncovering unique and compelling solutions that will allow companies to quickly adjust to new, disruptive technologies and services.

    So the final brand statement would read like this:
    You know how companies are struggling to adjust and profit from the rapid changes in the way people are paying for goods and services?

    I solve becaue I have a strong understanding of both the existing payments eco-system and the new products and services that are changing the game.

    Coupling this with my commitment to viewing the world as a customer views the world allows me to develop profitable solutions.

  41. Even before you’ve had a chance to critique, I have tried to slim it down a bit!

    “It’s the little details that are vital. Little things make big things happen.” -John Wooden

    It is those battle tested individuals with a keen sense of self awareness who understand that it is the attention given to the smallest details and simplest nuances of the sales game that will ultimately determine how successful a team will be.

    Recognizing that the pharma/biotech industry is constantly struggling to strike a delicate balance between the need for improved sales revenues versus the limited time and access afforded representatives, I bring a enhanced passion for sales integrity that is dedicated to inspiring team members to quickly guide customers down the path of self discovery by fostering mutually beneficial partnerships through objective discussion and the art of active listening.

    I accomplish this through positive coaching of “needs based” selling fundamentals, displaying examples of what great selling looks and sounds like, and consistently providing transparent feedback to reinforce strengths and identify areas of opportunity for improvement.

    Currently in the role of a Medical Center Sales Consultant working across Atlanta area hospital systems to gain a better understanding of the differences in selling environment dynamics as compared to office based scenarios, my colleagues and customers remark how easily I am able to put others at ease. My ability to remain cool under pressure, while simplifying the complicated, quickly eliminates doubt and fear and establishes a feeling of trust and partnership with others.

    David there some great points in this. The critiques I do are of your opening branding statement which is not present here. Please try to re-work it into the 2-3 sentence formula provided in the work shop.

    • Ok Greig, here it is in the format you recommend…

      You know how the pharmaceutical/biotech industry is constantly struggling to strike a delicate balance between the need for improved sales revenues versus the limited time and access afforded representatives.

      I solve this dilemma by bringing an enhanced passion for sales integrity that is dedicated to inspiring team members to guide customers down the path of self discovery by quickly fostering mutually beneficial partnerships through objective discussion and by resurrecting the art of active listening.

      I consistently accomplish this through a uniquely positive coaching style that focuses primarily upon needs based selling fundamentals, displaying concrete examples of what great selling looks and sounds like, providing transparent feedback regarding currently implemented sales cycle techniques, and providing practical individualized developmental plans that representatives can easily follow in order to reinforce their strengths and identify their areas of opportunity so that they can better contribute to the company’s bottom line sales results.

      this is really great. the first 2 sentences clearly state exactly what the problem is and how you fix it. excellent work. the 3rd paragraph is more extra information than branding statement but still really well written.

  42. Greig,

    Here is my branding statement and please let me know what I need to do to improve if needed.You know how companies have too much inventory on hand for end of quarter counts.

    I solved this by having minimum amounts of inventory on hand by double checking previous customer order history to see how often they order and making sure we have them available to them around the same time.

    Thank you
    Bill

    • Hi Bill,

      Your branding statement is:

      You know how companies have too much inventory on hand for end of quarter counts.

      I solved this by having minimum amounts of inventory on hand by double checking previous customer order history to see how often they order and making sure we have them available to them around the same time.

      I would suggest a couple of changes so that it reads like this:

      You know how companies have too much inventory on hand for end of quarter counts? (It is a question, not a statement.)

      I solve this by having minimum amounts of inventory on hand by tracking previous customer order history to see how often they order and making sure we have the right inventory available to them when they are likely to order. (Keep it in present tense and active voice.)

      What I don’t see in this branding statement is what YOUR skills are. What you have said is exactly what any supply chain person would do. I have a Supply Chain Certified Analyst and what I would have said would have added this:

      You know how companies have too much inventory on hand for end of quarter counts.

      I solve this with my Supply Chain expertise by having only the amounts of inventory on hand with an analysis of previous order history to see what and how often customers order and making sure we have the right inventory available to them when they are likely to order.

      Even this lacks the punch of a second UVP, but since I don’t know what is in your quiver I’ll leave it up to you.

      Hope my comment is useful.

      Best of luck,

      Allen Schaaf
      (Fellow student)

      • Allen,

        Thank you so very much for your reply to my brand statement and I sure appreciate your help and expertise is critiquing the statement. This also helped me to decide to spread my search to a Supply Chain industry instead of just in Inventory industry which in my opinion I think is on its way out and been merged with the Supply Chain industry.

        Thank you again Allen and would like to stay in touch with you.

        Bill Hiatt

  43. Greig, Here is my proposed branding statement for those in the sustainability/EHS field:

    You know how you always hear of business leaders who, though they believe it may be the right thing to do, are still reluctant to dedicate their businesses to green practices because their efforts may increase operating or capital costs with little or no return? I solved this problem, and I did it by affiliating the company’s mission statement with exacting clarity of purpose in green procedures and by simultaneously driving those directives with the company’s culture of best practice, least cost, and greatest profit.
    Thank you.

    Opening sentence it too long and most of it is very wordy. Less is more. KISS Keep It Silly Simple

    You know how business leaders want to go Green but maybe hesitant about how this impacts the bottom line?

    I solve this.

    Your third sentence does connect the dots well enought for me to get it. I think what you are trying to say is your green initiatives will generate revenue to there is no net cost to the bottom line, but you don’t exactly tell me how you do it which is the part I need to hear most inorder to believe in you
    e

  44. You know how Biotechnology Companies are always looking to reproducibly manufacture product at lower cost? I solve this by my intelligent, reproducible, lab bench work done with impeccable documentation.

    make the problem larger and what separates you from the competition? remember that USP stands for UNIQUE…

  45. Greig:

    Completely enjoyed your webinar today. As a result, I signed up for your BeFoundJobs workshop.

    Here is my first crack at Branding myself.

    You know that the biggest obstacle to any sale is apathy?

    I solve this by communicating to the prospect a compelling reason to do business with me. My outstanding communication skills, professionalism and likeability allow me to earn the client’s trust thus generating increased sales. Customers have told me that they enjoy working with me long into the future because of my meticulous follow through and passion for fulfilling all their business demands.

    Greig, thank you for your thoughts.

    Allan

    you have the right idea in your first sentence but let’s make it more of a problem.

    you know how apathy within the sales force can bring a companies profits to a grinding halt?

    focus more on how you solve this problem and less on what customers have said about you. you can merge this information into 2 more powerful sentences.

    great start!

  46. You know how Law Offices & Law Firms are always looking for a paralegal that is qualified through education, training, or work experience, also knows substantive legal work that requires knowledge of legal concepts and is customarily, performed by a lawyer.
    I solve this by the use of my education. I have a Bachelor’s degree in Legal Studies/Paralegal, where I learned how to do legal research and to draft legal documents. I graduated with my bachelor’s degree in May 2008. I went on further with my education and just recently graduated with my Master’s Degree in Legal Studies/ Paralegal. I was taught more in depth about the duties that a paralegal perform including Applied Research and drafting legal documents.
    People always tell me that I am trustworthy, very easy to get along with, caring, and understanding.
    Clients loves me because I’m attentive, a good listener, put a person needs ahead of my own, and go out of my way to help someone.
    People like working with me because I am always open to new ideas, but not afraid to stand up for what I think is right.
    People always thank me for going above and beyond what is required of me.

    you have the right idea but let’s take this one step further. instead of saying why they need a better paralegal, focus on why a bad paralegal hurts them.

    You know how one mistake by an inexperienced paralegal can bring an entire case to it’s knees and cost your company huge amounts of revenue and clients….

    See how this makes a problem scarier? Now they need you.
    this might be more extreme than the problem you solve, but try to create the problem/solve dynamic

  47. Greg or group – any feedback appreciated on this branding statement –

    As an operations manager I am where passion, professionalism and performance meet. I will always have a passion for companion animal welfare and directing teams in that mission. I vest myself wholeheartedly in what I believe in and commit to. I also have a talent for uncovering the unique and compelling points where veterinary hospitals and businesses as a whole interface with their clients and assessing their operational efficiencies. Whether it is determining product mix, service offerings or levels, evaluating pricing, implementing software or providing financial analysis. I revel in knowing that my influence has directed teams in assisting thousands of companion animals over the years.

    please convert this into the 2-3 sentence formula

    I have a knack for working in fast paced business oriented organizations that apply fact based, relevant and proven procedures. I think and act in a logical and methodical way to reach objective decisions, as well as provide follow through to accomplish the task at hand. Clients consistently thank me for the value I deliver to them. I also thrive on hard core travel.

  48. Businesses today are looking for “magic” – no problems and everything works. The secret is in admitting there is no magic, only diligence and good humor. Clients love me because they know, I’ll calmly and patiently work with them to get them what they want, with persistence and passion. People always tell me I communicate complexity in easy to understand way. They thank me for taking ownership with them and “making it easy” for them, like magic.

    please follow the formula by stating this in the form of a problem and how you fix it.
    You know how clients are always getting upset because they can’t get a patient (JOB TITLE) to work with them and they are constantly jumping ship? I love this problem by …..

    • Businesses today are looking for “magic” – no problems and everything works. The secret is in admitting there is no magic, only diligence and good humor. Clients love me because they know, I’ll calmly and patiently work with them to get them what they want, with persistence and passion. People always tell me I communicate complexity in easy to understand way. They thank me for taking ownership with them and “making it easy” for them, like magic.

      Another longer version:
      Businesses today are looking for “magic” – no problems and everything works. They want their employees to be the perfect magician, amazing them with results. The secret to magic, is there are lots of hidden mechanisms behind the scenes. A lot like the Wizard of Oz. That wizard, really did make a positive difference, by empowering everyone. Really – everyone got what they wanted, and the wizard had a lot to it. He gave them challenges, letting them figure it out. He recognized their value, when they didn’t. He provided a supportive environment to the best of his ability. But mostly, he humbly did the best he could, not as a wizard, but as a man. That’s what my clients appreciate about me. I listen and I take ownership with them, not from them, recognizing their wisdom and solving the problems collaboratively, so they can say “we did it ourselves.”

      please follow the 2-3 sentence formula. state a problem and how you fix it in a concise and emotional manner. people react more to you solving a problem than selling yourself

  49. Greig,

    My brand statement is as follows:

    You know Inventory in companies are problems with great amount of inventory at the end of the quarter and has to count and pay taxes on it.
    I solve this
    I do this by going back to the order history and go to the time of the end of quarter and see who has orders usually at this time and make sure there is just enough of parts on hand to cover these orders and they can be counted as going towards the orders.

    Bill Hiatt

  50. Greig,

    My brand statement is as follows:

    You know Inventory in companies are having problems with great amount of inventory at the end of the quarter and has to count and pay taxes on it.
    I solve this
    I do this by going back to the order history and go to the time of the end of quarter and see who has orders usually at this time and make sure there is just enough of parts on hand to cover these orders and they can be counted as going towards the orders.

    Bill Hiatt


    great work. try making it a little more emotional like this:
    Inventory companies always have huge issues at the end of each quarter when there is too much inventory left in the warehouse and they are stuck paying taxes on goods that are just sitting there.
    I solve this by using my personal tracking techniques to connect with customers and their purchasing cycles, ensuring that there is always enough inventory to cover demand, but never a huge leftover at the end of the quarter

  51. Branding Statement – Rudolph Boone – Draft 1

    Although I am an HR Professional by professional, I am an effective leader and communicator first. You know how businesses are trending toward greater use of technology; however it comes at the expense of personal relationships. My passion is to develop an integrated communications strategy through the deployment of “Town Hall Meetings”; Internal Blogs for transparency, and walking, talking, and listening to employees at all levels of the company.

    Leadership to me means:
    •Love and care for yourself and your family and you can then love others
    •Empower yourself and others to be the best that they can be
    •Authentic leadership comes from the inside out…
    •Dare to be different and take measured risks
    •Empathy is the way to a person’s heart (What’s In It for me?)
    •Responsibility must be accepted to be personally accountable

    please follow the 2-3 sentence formula so that i can give you a clear critique.

  52. Sales Training Manager and Instructional Designer
    “Building Impactful Sales Training To Increase Corporate Revenue”

    Problem / Solution Statement:
    You know how high technology companies strive to produce high impact, timely sales training that improves sales performance and increases revenue.

    I solve this using this strategy and approach:
    – Analyzing the knowledge and experiences required for sales executive success in your corporate environment.
    – Ensuring the curriculum is based on this analysis, is clear and adheres to corporate goals.
    – Utilizing the most effective learning methods to maximize learner impact.
    – Using best practices with subject matter experts to ensure their time is respected and that the right content is delivered on time. SMEs love working me because I am easy to work with.
    – Ensuring training is easily accessible to all audiences, with testing, evaluation and reporting supported by a Learning Management System (LMS).
    – Reducing challenges using my 15 + years experience in sales curriculum design, training design, development and delivery with world class companies including Oracle, Eclipsys and Digital.
    – I have a passion for learning and a calm, yet driver personality which ensures things get done while ensuring respect for all involved. People tell me I am a leader, team player, a joy to work with, competent and creative.

    There is good content here, you need to package this up into the 3 sentence formula we learned, it reads to much like a resume here.

  53. You know how companies have an ongoing need for good, written marketing communications that promote their services in a consistent and appropriate voice?

    With more than 20 years as a writer for clients that include Fortune 300 companies, I solve this by using my agency background to make sure their positioning in the marketplace is the foundation of their creative work. With meticulous care, I relate their capabilities in clear language free of the corporate jargon stylings that hamper so much writing.

    you are stating a need not a problem in the first sentence. You don’t want to say that the status quo is ok and you make it better. you want to fix a problem. instead of saying i help you make more money you want to say that you keep them from throwing more money away. also you specifically say you don’t use corporate jargon so make sure your final sentence is more direct and includes more emotional words.

  54. My brand statement as follows:
    You know how insurance companies struggle to determine whether they should write your policy?

    I have a knack for getting this right because I am naturally curious to dig deep and look for discrepecies, accuracy of data, and uncover risks and problems, identifying root cause, and applying wise judgement in resolving issues, thus, preventing worst case scenario.

    People always thank me for following through with the process resulting in a quick turn around.

    double check your grammar and spelling. it’s spelled discrepancies. make your statements more emotional. make the problem bigger so that there is more value to you solving it

  55. All Finance organizations are constantly striving to forge strong partnerships with their operational leadership, and it can be a struggle as you know. I solve this issue. I do this by utilizing my deep understanding of business performance drivers developed through working with businesses ranging from consumer products to pharmaceuticals; I am able to understand the business and the challenges facing the business leader. I help the leaders meet these challenges by consistently providing significant added value through the creation of insightful and actionable information forged from the combination of financial and operational data, and provide this insightful information in a timely fashion allowing the leader to make course corrections to improve performance.

    You have the write idea but try to pare down your sentences even more. focus on problem solving emotional words more than improving results

  56. Career Branding for Craig Hocker
    http://www.linkedin.com/in/craighocker

    You know how companies are always looking for ways to improve their technology while managing their costs and enhancing their value proposition?

    People always tell me that I present highly technical information in a straightforward manner so company leaders understand the impact to their business.

    I have a knack for understanding technical issues across multiple verticals and how to translate that into positioning my employer in the right space to take advantage of revenue-generating opportunities.

    Clients and internal teams like working with me because I’m known as the “go to guy”.

    People thank me for my positive attitude and ability to see the big picture to drive technical solutions that improves their business processes, manages costs and increases their value in the market.

    please try and follow the formula. Try to make your first sentence more of a problem than a situation. Something like: You know how companies that invest in the wrong technology end up struggling financially and lose their market share?

    I solve this as a bilingual interpreter speaking both techno-speak and English. I help bridge the gap between the technology venders and the management within a company.

    Work on bringing in more emotional words.

  57. You know that managers are frustrated by continuously justifying process improvement. Enterprise Architecture is the solution to continuously monitor the organizations day to day operation that I use to provide the justification. As a technical lead for enterprise architects I provided a reduction of 35% of e-mail traffic while improving day-to-day communication. I provide the value of a graphical view of communication process in your environment.

    Rewrite:
    You know HOW managers are frustrated by continuously justifying process improvement that is really needed to make things go smoothly?

    I solve this.

    I do it by….tell me how come you are able to ‘ provide a graphical view of communication process in your environment” where as others are not as good at it. Show me what makes you tick and what makes you good at this from the inside out, don’t talk about skills and experience here.

  58. You know how international companies are frustrated by how to provide great customer service to clients all over the world?
    I solve this by helping organizations and individuals learn how to develop a culturally sensitive approach and practical strategies for outstanding customer service to increase customer loyalty in the global marketplace. People like working with me because by respecting others I gain their respect and trust.

    the first two sentences are great. very clear and concise. you don’t need the third sentence.

  59. You know how companies are always looking for Chief Financial Officers who can maximize the bottom line.

    I solve this challenge by passionately reducing costs and increasing corporate revenues by being customer centric and tweaking the business model to their delight.

    your first sentence states a desire not a problem you fix. be clearer about HOW you reduce costs and increase revenues

  60. Hi Greig – this is my 1st shot at the branding statement.

    You know how “Quality” is always accused of holding up production? I solve this by applying my skills as a Quality Manager, a continuous Imporvement champion and a Six Sigma Black belt to work with manufacturing and engineering teams to solve production problems and remove road blocks.

    Your opening sentence need to specify what type of industry or business you are talking about and it need to flesh out the pain of the problem more. For example: You know with software dealines “quality” is always accused of holding up production which results in missed deadlines. Of course insert anything you want for ‘software’ and for ‘missed deadlines’.

    In your third sentence you are just listing qualifications, you are not going deep enough in side of you to show me the real you.

    I solve this because…(What about your perspective makes you unique as a champion for quality) and because…(what about your personality makes this all come natural for you).

  61. My brand statement is as follows:

    You know how corporate financial executives often feel frustrated because their financial reporting systems don’t give them the information they need for making effective managerial decisions? I solve this by using my diverse financial background to understand your business and create managerial reports and presentations that allow you to create value for your customers and shareholders.

    Thanks for your help.

    David

    Your opening sentence is good, I love the use of an emotion word like ‘frustrating’. Your second sentence should just say ‘I solve this.’ Your third sentence is a bunch of fluff, its not deep enough to make believe you. Instead try using “I have a natural knack for getting to the right data because of….(insert a personality trait) and the reports I create actually give you what you need because….(tell me something unique about your perspective that your peers would not have or know)

  62. Greig, my brand statement as follows and thanks for the help!:

    You know how one of the most substantial stress factors and challenges with partner relationships is achieving top-line growth?

    I solve this frustration by teaming with my channel partners to globally build and sustain profitable customer relationships.

    I do this by managing my partnerships with the human element. I’m driven to create trust, honesty and open communication from the outset. I love to collaborate with my partners on creative lead generation programs, have a knack for orchestrating fun, personalized trainings and look forward to doing unique and compelling quarterly business planning sessions. My purpose is to make my resellers feel like real partners, friends, and an extension of the company. NOT just vendors.

    The results of my philosophy secure absolute mindshare, create lifelong friendships and I am allowed to revel in their successes of beating revenue goals.

    Good content here, but you need to re-organize. The Career Brand statement should be 3 sentence with the goal to draw in the reader. The rest of this content should go into your UVPs within your work experience.

    Sentence #1 The problem: You know how one of the most substantial stress factors and challenges with partner relationships is achieving top-line growth?
    Sentence #2 I solve this (you want them to think WOW and How?)
    Sentence #3 Tell me how you do it uniquely and differently then everyone else who has the same experiences you have, do not list experiences that does not differentiate you from people with the same experiences.

  63. My initial try at a branding statement for Business Analyst.

    You know how IT management is frustrated with a lack of business requirements that do not meet both the client AND stakeholders needs? I solve this by first understanding the needs of both groups and then earning their trust by working with both groups to customize clear, accurate and timely requirements. This is shown by preparing fault free requirements for 56 billing projects and 19 applications over the last 4 years that were all done by the target dates.
    People always tell me I am diplomatic and develop good relationships with diverse groups so that my requirements work well for both the clients and stakeholders. People like working with me because I am approachable, friendly and honest. They thank me for being dependable and meeting my target dates.

    This starts of good then gets way too long.
    S1 You know how IT management is frustrated with a lack of business requirements that do not meet both the client AND stakeholders needs?

    S2 I solve this

    S3 — You get one sentence to hear to tell me how you do it uniquely — and you can’t use any commas. Try to boild down what you got here. The rest can go into your UVPs.

  64. Greig,

    Below is my initial branding statement based on my extensive leadership background as a Marine Corps officer and desire to work as an executive (Director, Corporate Training & Development). I’m not sure how to incorporate my language skills into my branding statement, as I’m fluent in Spanish and English and have extensive Latin American experience. Please provide any inputs/suggestions. Thanks!

    Branding Statement

    “You know how corporate leaders are always looking to build strong companies from the bottom up? I solve this.

    My business philosophy is to foster positive and reinforcing leadership at the supervisory level and promote strong interpersonal skills at all levels to enhance the corporate-client relationship and maintain unity within the company. Every employee is vital to the company and contributes to it in an important way.”

    The first part is solid, open with “My business philosophy” is not congruent, you need to tell me more directly how you solve the challenge you just mentioned. Save the “business philosophy” line for a UVP later on. also this runs on into a 4th sentence which makes it kind of long to read.

    Tell me directly what about your personality or life experience empowers you to solve this where other people fail?

    The foreign language would also be a UVP to mention later on.

    • Greig,

      Is this any better? Thanks!

      You know how corporate leaders are always looking to build strong companies from the bottom up? I solve this.

      I practice and teach positive and reinforcing leadership at the supervisory level and promote strong interpersonal skills and teamwork at all levels to enhance the corporate-client relationship and maintain unity within the company. People always tell me that I bring out the best in them and inspire them to do their best.

      I have a knack for producing the same positive results using my Spanish-speaking skills, with proven results in Latin America. People want to work with me because I’m engaging and make them feel like an equal partner.

  65. Brand Statement:

    You know how Corporate Finance is always looking for simpler ways for quick turnaround in detailed reporting and building its resources and talent?

    I solve this by combining “soft” and “hard” skills.

    I do this by collaborating with people and using available resources to get that information. My approach is to find the resources and to enable others to get the project and tasks completed by working with people across the company and coaching people in using available tools.

    The above is your branding statement. Below are your UVPs which we do not critique. Your branding statement is pretty good. I think in your opening you may be trying to address two problems, you need to pick one and then you can mention the other in your UVPs. Also your solution is more then one sentence and runs on, overall your sentences seem like ‘resume speak’ with lots of commas and run sentences instead of being how real people speak.

    ===== You Are What people Say You Are =====

    People always tell me that I am knowledgeable, passionate, and caring when I work with them. Oftentimes there are mutual lessons learned from each other.

    Clients love me because

    People like working with me because I listen and consider other view points.

    People always thank me for being patient and understanding while helping them out. This usually happens when I coach people and share those knowledge “nuggets” with them.

    • How about this:

      You know how Corporate Finance is always looking for simpler ways for quick turnaround in detailed reporting?

      I solve this by combining “soft” and “hard” skills.

      I do this by collaborating with people and using available resources to get that information. My approach is to find the resources to get the project and tasks completed by working with people across the company in using available tools.

      Thanks!

      Try to use more emotional words to get your meaning across. The problem doesn’t come across as a very big deal. Try to make it stronger. Something that actually needs a solution, not just something they would prefer to change

  66. Hello Greig,
    I am sending you my new LinkedIn summary, after yesterdays seminar.
    What are your thoughts?

    My entire career has been providing information, solutions, and products to improve peoples’ businesses and their lives.

    Successful businesses are always looking for new customers and increased market share to increase sales, profits, and improve their bottom line.

    I solve this by prospecting, building trust, displaying integrity, and developing relationships with potential new customers, as well as existing customers.

    Customers love me because I am honest, trustworthy, and they can count on me to always follow through on their needs. I don’t drop the ball. When they present a want or need they can feel comfortable I will do all I can to get a solution. They do not have to worry about it once it is in my hands.

    Customers tell me they feel comfortable working with me, because I am honest and work well with all levels of their business organization.

    The only part that goes in your LinkedIn summary is the 3 sentence Career Brand Statement. The rest of this should come out through your work experience.

    Your brand statement should read more like this:

    You know how Successful businesses struggle in this economy to increase sales, profits, and improve their bottom line?

    I solve this.

    Your third sentence is just a list of fluff words.

    I solve this by prospecting, building trust, displaying integrity, and developing relationships with potential new customers, as well as existing customers.

    Instead pick one or two of these and go deep into it.

    Maybe like this:

    I do this because clients come to know, like, and trust me because I am….(insert personality trait) and because I do…(insert something special you do).

    See how once you fill in the blanks you are actually showing me how you do it instead of just saying you do it, this is the difference between a brand and an advertisement.

    People like working with me because I have a great sense of humor and have fun doing my job.

    I have a successful career over 25 years in business to business sales with three different distributors.
    I’m looking for a sales territory account manager position selling for a wholesale distributor, service provider, or manufacturer in a business to business atmosphere.

    Looking forward to your comments.

    Thank You,
    William Seidling

  67. Greig,

    FYR – Brand (1st Draft)

    Overal great 1st session yesterday, can you share some more examples from the web or LinkedIn that you believe are great personal branding statements?

    Over the past few years businesses have focused on expense management to improve operating results and now need to drive innovation into their operations and systems to grow and increase profits.

    I solve this.

    I build strategies that clearly align the corporate, customer and individual measures of success, establish a collaborative operating environment that drives innovation from concept to results, and then facilitate change management programs that motivate every resource to strive for continuous improvement.

    your first sentence states a situation more than a problem. the bigger the problem you solve the more your new company will need you.

  68. My career brand statement:

    You know how medical device companies are always looking to stay in compliance to the evolving FDA regulations yet they need to meet the cost and quality expectations of their customers.

    How I solve this is by building collaborations with leaders of various functional areas of a business and work together to improve business/quality processes that meet business needs as well as regulatory expectations.

    Rick 6/17/2011

    First sentence is awesome.

    Second sentence should be: I solve this. ( you want them to be saying in their head “WOW & How”

    Third sentence: your third sentence is running on too long and kind of fluff. Really tell me how come you are able to build collaborations where other people fail, what about you personally or your perspective enables you to do this?

  69. My initial Branding Statement:

    You know how challenging it can be to build ethical business relationships that create a win/win environment for both the vendor and the client.

    I do this with a positive attitude, industry knowledge, willingness to listen to a client’s challenges and the ability to seek appropriate and creative solutions.

    People always tell me that I am a resource that they trust and look to for solutions and direction in the wireless industry.

    They love me because of my passion for the role that wireless RF plays in resolving daily human challenges.

    People like working with me because I build collaborative relationships with both my clients and my team mates.

    People always thank me for my willingness to go the extra mile to find the appropriate and creative solution that meets their specific needs.

    this is way too long. try to pare it down to just the 2-3 sentence formula.

  70. You know how non-profits strive to improve their bottom line while not experiencing mission drift or for profits now strive to be socially responsible without compromising real returns?
    I solve this by leveraging my financial and public policy training to assess the balance between financial viability and the greater yearning to integrate the social, environmental and governance dimensions of the organization.

    try to shorten the first sentence and make it more direct. use more emotional words in your second sentence

  71. Grieg,

    Here is my first stab at a branding statement:

    You know how businesses are alwyas struggling to streamline their operations without looking “sparce”? I solve this. I focus on developing unique opportunities to add value by facilitating creative dialog across business units with the people who can effect an organizations’s direction and then distilling their ideas into workable solutions.

      • How about:

        You know how companies are always struggling to streamline their operations without looking “sparse”? I solve this. Through thoughtful listening, I get to the heart of what is” hurting” them and then distill their thoughts into workable solutions that everyone can manage.

  72. You know how Information Technology companies are frustrated with trying to retain customers?

    I solve this.

    I do this by becoming a trusted business advisor to my customers by partering with them to reduce costs and optimize their infrastructure. My customers place their trust in me because they see me fighting for them during crises and because I don’t try to hard sell them for new services.

    This is really good. The second part of your third sentence is a great example of everyone to learn from. If I had to nit-pick your opening sentence it should perhaps say IT service companies, its a little unclear what you mean when you open with IT companies, I mean every company has IT – there is not really an IT company there are IT service companies and IT product companies.

  73. My branding statement: (for a Project manager position who is switching industries)

    You know how companies struggle with having profitable projects that would also deliver what their customers really want and expect.

    I solve this.

    I do this by proper planning, engaging the key stakeholders throughout the project, and managing the entire project life cycle with a true sense of ownership.

    This is pretty good from a basic stand point. To make this advanced you should go into more specifics about how you do it unique from other project managers. Every PM says they do project planning, etc but what is about your personality or experiences that enable you to do this better then other PMs. Maybe use the line: ‘ I have a knack for…and I have the perspective of….’

  74. You know how tough it can get to get various members of a company to get information from each other?

    I can solve this dilemma.

    I accomplish this by listening and forging relationships with people. By establishing a relationship with them, information can move across department lines easily.

    Your opening statement needs to be more specific to what type of companies you are dealing with and to what the ‘pain’ is resulting form lack of information flow. For example:

    You know how health care companies are fustrated with the challenge of sharing information and how this exposes the corporation to significant risk?

  75. Combining the two i submitted earlier…

    You know how Semiconductor companies struggle to drive the maximum amount of revenue from their top targeted worldwide accounts and also accurately predict future billings for all accounts? I solved this by breaking the problem into two solutions.

    Recognizing that the top 20% of the customers drive 80% of the revenue, I have been successful in creating and driving Strategic Account Teams that cross the company silos to include not only all involved sales people, but marketing, the Executive Team, customer service and program management to develop and maintain a strategic plan with clearly defined roles and actions that keep all stakeholders marching down the same path towards the common goal which is to acquire the maximum revenue potential of each account. Team members are thrilled to have real time information and to participate in the overall strategy and customers love the extra attention and improved communication.

    To solve the forecasting accuracy of future billings, I have learned a process that has been fine-tuned over the years to yield great results. I have done this by providing my sales teams with effective forecast reporting tools, driving bi-monthly detailed forecast reviews in a team setting and holding sales people accountable for maintaining forecast accuracy by tying it back directly to their commission structure. The executive team loves this approach as it provides the very best data for financial reporting and helps to eliminate last minute frustrations and embarrassments in missing the quarterly revenue targets.

    This is way too long, no one will read this Kurt. Please resubmit this as a 3 sentence
    sentence #1 you know how….(problem)
    sentence #2 I solve this.
    sentence #3 how you solve it

    None of your sentences should have commas – that is a sign you are running on and writing like a resume, that is a hard habit to break. 🙂

  76. My Career brand is as follows.:

    You know how businesses are always looking for more customers.
    I solve this by training and coaching my People, enabling a network of Partners
    and providing sales Process that insures measureable value for customers.

    Your opening sentence is very broad based and would work better if it spoke to a specific type of company and a specific reason they are having trouble finding customers. Then in your third sentence tell me how you do it…

  77. Greig.

    My brand statement is:

    There are three challenges, which I see, facing American business today; globalization, compounding market complexity and predictability and intensifying competition; market demand, requiring highest quality and technology at the lowest cost and quickest response; and industrial product market shift to emerging countries.

    I solve these problems by creating and executing business strategies for; market awareness, to understand the customer and competitive environment; new product development, to address future markets; continuous efficiency improvement, to upgrade quality, reduce cost and increase customer responsiveness; and joint ventures or acquisitions, leveraging emerging markets to reduce cost and optimize operational scaling.

    Although, my education and background is in accounting, my passion is for business management. Demonstrating the leadership role, training and developing results driven teams in ERP implementation, restructuring, turnarounds, direct startup, operations, new product and market development and acquisitions, I matured into the general management position.

    Customers, supervisors, peers and subordinates like working with me because I will always get the job done by offering outstanding problem solving, decision making and communication skills. I like working in a team oriented environment with an organized plan, defined objectives and schedule, working as partners to overcome issues, and meeting or exceeding our commitments.

    Thank you,

    John

    This way too long, no will read it all. Follow the 3 sentence formula in the training. It starts with you know how…pick the one biggest problem, you can alude to the other problems later. With the 3 sentence opening you are just rying to draw the reader in at this point, you are giving too much information upfront.

    • Greig,

      How’s this?

      You know how todays markets demand highest technology and quality product at the lowest cost and quickest delivery.

      I solve this.

      Bringing together my operational, financial and customer experience, I deliver timely business situational analysis and finesse in initiating multidimensional business strategies that continuously advance product development, upgrade quality, reduce cost and improve market responsiveness.

      John

  78. I help individuals and companies make the most of talent. I work as a part of the team. I am a straight shooter who isn’t afraid to have the tough conversations. We will be successful and we will have fun.

    please stick to the formula

  79. I help individuals and companies make the most of talent. I work as a part of the team. People always tell me I am an enthusiastic, trusted manager who is straight shooter that makes people feel like they are truly part of the team. Clients say they trust me because I am not afraid to have the tough conversations. People respect me as we will be successful and we will have fun.

    please stick to the formula

  80. Ok, here’s my first shot at a branding statement:

    You know how in the web and graphics design field there’s always this frustrating disconnect between “coders” and “designers,” and between “web people” and “print people?”
    I bridge this gap.
    I do this by combining a passion for creativity with an insatiable desire to understand how different media best compliment and interact with each other. Colleagues love that I can understand multiple sides of the design equation, thereby reducing the occurrence of miscommunications and misunderstanding – and I’m told the faster turn-around times don’t hurt either!

    Merge this into the formula and this will be perfect

  81. You know how frustrating it is getting your customers to understand and accept new technology.
    I solve this.
    I combine bone-deep understanding of an application with the ability and patience to explain its ins and outs to my mother.

    Add more emotional words. You want to dig a little deeper but you ARE on the right track

  82. Thanks for the awesome webinars the last two days! Here is my branding statement, draft one.

    You know how corporate leaders are always looking for ways to increase productivity through quality, results-oriented training programs within a budget?

    I solve this.

    I do this by using proven time-saving systems within the ADDIE model to identify learning gaps and prescribe learning experiences that produce immediate, usable solutions.

    I will build a relationship with you and other vital stakeholders through my professional yet down to earth communication style and you will be able to relax knowing my expertise in instructional design and facilitation will bring your organization desired performance results and return on investment.

    You will thank me for being a person of substance, integrity, and for having perseverance to complete a project with excellence.

    the first 3 sentences are great. stick to the formula – it works for a reason. you don’t need to tack on a sales pitch.

  83. You know how any successful WC Claims department must commit to delivering premier and memorably unique superior customer service while simultaneously and aggressively leveraging every available cost-containment measure just to retain their company’s market share, much less to grow their book of business?

    I accomplish both by insuring my increased accessibility for clients’ contact attempts as well as my complete, straightforward and empathetic responses to clients’ questions, fears and concerns that translates to client trust and confidence in my integrity as the human “face” of my company. That bond-building lessens the likelihood that my claims will generate unnecessary litigation expenses. Additionally I maximize cost savings through my dedication to proactive use of all benefits networks and vendors named as partners pledging that same commitment to excellence. My clients often thank me for being trustworthy, thorough, and dependable. Managers and coworkers see me as a leader, an optimist, enthusiastic, passionate and energetic.

    Terri Westerman

    this is too long. try to keep to 3-4 sentences. Use more emotional words and less purely technical terms

  84. Greig, I didn’t finish my notes, I am retying the statement from the beginnning.

    You know how management is frustrated with getting late financial data because of the inefficiencies in the processes?

    I solve this.

    I work with members of the accounting team to review their processes in detail and identify problem areas and to jointly redefine appropriate methods that improve the delivery time. I have a knack at being a detective and I am passionate about process improvements.

    This is quite good. Making it a little more emotional with words that people will connect with will make it even better

  85. Greg,

    This is my initial career branding statement only.
    You know how pharmacy institutions are looking for better patient drug therapy outcomes/Patient adherence, cost effective management and dynamic team leadership skills?

    I solve this

    Please write out the rest, but so far you want to make it a problem you solve. Not something you make a little better.

  86. My Career Branding Statement:

    Due to the high cost of implementation and the lack of confidence in client automation, most providers in the medical community are reluctant in moving toward Electronic Health Records (EHR).

    I solve this dilemma by bringing my strong work ethic and passion to the provider(s) in matching their needs and requirements to the EHR product set, ensuring total provider satisfaction during implementation.

    Being extremely detailed and organized in providing the best customer service possible, I consistently over deliver on customer expectations. Providing leadership and building teams between providers and EHR software, ensuring a smooth transition from a paper format to online automation.

    Please try to stick tighter to the formula “You know how …PROBLEM… I solve this by…”

    • Retry:

      Most healthcare provider are struggling with implementing Electronic Health Records (EHR) in their facilities because of the lack of confidence in (EHR) software.

      I solve this.

      By being the conduit between the providers and the EHR software selected team, I take ownership of the entire project by managing a smooth and properly implementation.

      You know how most healthcare providers are struggling…. I solve this by being the conduit….. Try to use some more specific words and explain how you make the implementation smooth

      • You know most healthcare providers are struggling with implementing Electronic Health Records (EHR) in their facilities because of the lack of confidence in EHR software.

        I solve this by being the conduit between the providers and the EHR software selected team, taking ownership of the entire project, assisting in the selection on the EHR software by matching specific functionality to the practice, ensuring a smooth installation and training for the staff members.

  87. Hi Greig,

    Here’s my career branding statement:

    You know how the real estate industry is always looking for ways to grow sales in a market that is perpetually unpredictable?

    I solve this by analyzing market weaknesses, developing ways to overcome them, and generating business for my sales organization.

    I do this by creating new sales opportunities that capitalize on the company’s strengths, and designing sales strategies and tools that win over skeptical consumers.

    Try to create a problem that is more industry specific. Every company wants to make more money, whether the market is predictable or unpredictable. Try to show why YOU are the only solution to a real problem for their business.

  88. You know how some Channel Resellers are Vendor inconsistant? I solve this problem by Relationship Building!
    1) I do this building Trust through timely deliverance of price, product and services
    2) I create vendor brand loyalty through developing a business “Quid Pro Quo” with thorough Discovery of wants and needs.

    The best trades are made when both sides win-I make this happen!

    This is good, but a few more emotional terms will make it more powerful. Also double check your spelling

  89. You know how in organizations it is crucial to continue to improve upon sales year over year especially in trying financial times.

    I solve this through strategic planning and execution, and building and sustaining high performance relationships with internal customers (employees/co-workers) and external customers.

    I listen to the customer’s needs, get the internal buy in from the team to move forward and strategically institute plans focused on the goal. I tweak the plans when necessary and scrap them when not working. Always with the mindset of achieving the goal and being adaptable to the challenge which enables a fluid approach, a high rate of customer satisfaction and steady sales growth.

    Try to make the first sentence more of a problem rather than a situation. Every company needs more sales. Try to use more emotional words

    • You know how difficult it has been to to improve upon sales year over year especially in these trying financial times.

      I solve this.

      I do this through strategic planning and execution, and building and sustaining high performance relationships with internal customers (employees/co-workers) and external customers while maintaining an adaptable and fluid approach, which results in a high rate of customer satisfaction and sales growth.

      Make the problem bigger and clearer. Your solution is strong but the problem should be about losing money not about not making enough money

  90. Grieg,

    My brand statement is:

    Often payment processors are challenged when compliance with federal regulations and network mandates create opposing strategies between the issuers and acquirers they serve. I tackle this challenge by identifying with both sides. Experienced in both acquiring and issuing in the payment card industry has allowed me to understand the frustrations and provide relevant solutions.

    Please follow the formula – you want to make the problem stronger AND your solution more needed. I solve this is better than I tackle this challenge…

  91. Hello Greig,

    My focus is on Product Management & Marketing. Here is my Career Brand Statement for your review:

    Do you know how companies have a great product strategy but are frustrated when they lack the internal cooperation to get it executed right the first time?

    I solve this!

    I inspire greater cooperation and accountability between teams by clearly defining and relentlessly communicating the business requirements and goals and then making sure this information is commonly visible to all.

    People like working with me because I have the focus and determination it takes stay on track. I have a knack for earning their respect by helping them remove bottlenecks that are getting in the way of their success.

    Note: An alternative opening would be “Have you every worked for a company that had a great product strategy…”

    Thank you!

    Good work. Try to stick exactly to the formula and this will be perfect just “I solve this by inspiring…” Your first opening is the better one.” And you don’t want to say knack like it’s a quirk, it’s your selling point. I earn their respect by….

  92. Greig, I tried to log on the webinar this morning 7-8-11. It would not connect. I tried again and it says next week. I posted my branding statement this morning and would sure like to hear your comments. David L.

    You know how the construction industry is always looking for ways to develop trust with clients?

    I solve this by conveying trust to clients. Clients tell me I’m always looking out for their interests by finding ways to save them money and protect their budgets.

    People like working with me because my attention to detail and follow-up resolves obstacles in advance and gets their projects completed when promised.

    My business philosophy is to generate repeat business. I do this by earning the confidence of clients by resolving project issues to their benefit.

    This is even better. Merge the last two sentences – I generate repeat business by earning the confidence…

  93. 1. Do you know how CFOs are always on the hunt for the metrics which will aid achievement of the business’ Key Success Factors?

    Identifying the key metrics is how I am able to drink from the fire hose of information overload. Most data is NOT information. I have a knack of identifying the key relationships or takeaways in order to understand the process at work.

    Do you need to hone in on what’s working and what’ not? Call me.

    2. Do you know how CFOs can be frustrated in looking for ways to grow revenues?

    I know how to replicate your best customers by finding their common characteristics and then marketing to companies that “look like them”.

    How valuable would be 5 more of your best customers? Call me.

    3. Do you know how CFOs are constantly being taken off-mission to research & answer data inaccuracies?

    Running down these issues without direction is a strength of mine. I generally know when to broaden or narrow the search, and when the issue has been adequately researched. And I’m skilled at writing the resulting narrative explanation.

    Are you ready to focus on your value-add by off-loading this responsibility?

    4. Do you know how CFOs are looking to be good internal consultants to their fellow business units?

    That’s me! I’m highly inquisitive in business, finance, economics, and technology. I have an unquenchable thirst for knowledge. I’m always rationalizing my existing world view with new information on a given topic. I’m constantly striving to optimize processes – whether they’re business or personal.

    I understand how to set appropriate goals and build a strategy to achieve them – after all, I’ve managed 5 start-ups. I have a consultive & collaborative style which facilitates open and inclusive environments that foster creativity, innovation, and optimal decision making.

    Do you need a fresh, positive, and encouraging business analyst to cross-pollinate other industry ideas into your company?

    My life mission and passion has been analyzing the past in order to change the future. My core attributes are analysis, organization, and business communication. If you see a fit, call me at 770-388-0561 or eMail me at BenHughesFinance@gmail.com.

    try to merge these into one statement that follows the formula problem-solution

  94. Second pass: (also, from some of your comments, I will move this from the summary section to the work experience section)
    ———————————————-
    you know how Semiconductor companies struggle to forecast accurately their bookings each quarter?

    I solve this by providing my sales teams with the right tools, drive bi-monthly revenue reviews and measuring their forecast accuracy over time. The executive team loves this approach as it predicts the most accurate revenue picture and eliminates last minute frustrations and embarrassments.
    —————————————————

    You are going in the right direction, but make the problem more of a problem that needs to be solved. The bigger the pain point the more the employer will want to hire you.

  95. You know how the construction industry is always looking for ways to develop trust with clients?

    I solve this by conveying trust to clients. Clients tell me I’m always looking out for their interests by finding ways to save them money and protect their budgets.

    People like working with me because my attention to detail and follow-up resolves obstacles in advance and gets their projects completed when promised.

    I generate repeat business by earning the confidence of clients and assure them project issues will be resolved to their benefit.

    how do you convey trust to clients? Also consider posting a more specific problem

  96. Hi Greig and all at BeFound
    Here is my first pass at a career branding statement, thank you

    DO YOU KNOW HOW COMPANIES SEEK TO DEVISE HEALTH CARE SOLUTIONS FOR THEIR EMPLOYEES THAT DRIVE VALUE, REDUCE MEDICAL COST SPEND, AND IMPROVE ASSOCIATE JOB PERFORMANCE ?

    I SOLVE THIS PROBLEM AND HELP COMPANIES BY :
    -CAREFULLY LISTENING TO THEIR CONCERNS
    -CLEARLY DEFINING THE ISSUES THAT ARE PRESENT
    -DEVELOPING AND EXECUTING CLEAR AND ACTIONABLE SOLUTIONS THAT DELIVER VALUE TO BOTH THE EMPLOYER AND EMPLOYEES

    You first sentence is a good start, but try to make the problem bigger. “You know how companies struggle to find economical health care solutions for their employees….” The bigger the problem the more valuable a solution to the problem is. Try to use more emotional words.

  97. Greig,

    By way of a little introduction, I have a BS degree in Engineering and a MS in Engineering Management. I have worked in the Aerospace industry, was partner in a small custom machine design firm, and most recently worked in IT both as an application developer and then moved into Project Management. I recently got a Six Sigma Black Belt certification and am looking for work in either a Quality Assurance role or Operations (continuous improvement) role. So my question is how should my branding statement be written to show that I’m making this career change?

    Does this statement sound ok?

    Companies struggle daily to identify and fix problems within their key processes. These problems often resulting in unhappy customers and potential loss in competitiveness or market share.

    I solve this with my ability to cut through the noise of everyday problems and fire drills, identifying key processes, then using my team building skills to assemble a team with correct mix of process knowledge and ownership to identify and fix the problem.
    Please follow the formula. Do you know how companies struggle daily… Also be careful not to use the same word over and over. You say process 3 times and problem 4 times.

    • My first try at this. Go ahead with your red pencil because suggestions are always welcome.

      “You know how hard it is to consistently reach aggressive sales quotas when prospects are reluctant to spend money?

      I solve this as a liaison that translates technical jargon into concrete business benefits. Prospects get an action plan on how to break into new markets that will increase their profits.”

      • Very good! See notes and revisions below that will help make it stronger.

        You know how hard it is to consistently reach aggressive sales quotas when prospects are reluctant to spend money? – Good! It can be made better if you mention what type of sales or industry you are talking about as well as who are you addressing; sales management, c-suite, or the sales people themselves?

        I solve this.

        I solve this by building customer confidence and loyalty as a liaison using my natural ability to translate technical jargon into concrete business benefits, giving prospects an action plan on how to break into new markets that will increase their profits.

  98. Product Wrangler – Concept to Makreting.

    Helping companies take their products from initial marketing concept to full market, while increasing client visability and product acceptance.

    Please be careful about your spelling and try to follow the formula. Problem – Solution – YOU

  99. You know how companies are looking for statisticians who can communicate efffectively?

    I solve this.

    I draw upon my years as a math and statistics tutor to clearly and concisely explain abstract and technical concepts to people who are not in a technical field. I also use my experience in technical writing to clearly present written statistical reports.

    You want to have a stronger branding statement. State a problem that the entire business has that you solve. You know how businesses are constantly losing money because statisticians fail to effectively communicate….

  100. Hello Greig,
    I made your suggested corrections to my LinkedIn summary. I hope this is better.

    William Seidling’s entire career has been providing information, solutions, and products to improve peoples’ businesses and their lives.

    You know how successful businesses struggle in this economy to increase sales, profits, and improve their bottom line. I solve this. Contact me @ (920)727-4670 or seidlingw@yahoo.com.

    I do this as customers come to know, like, and trust me, because William Seidling is honest, has a great sense of humor, and has expertise and fun working with all levels of their business organization.

    Customers have confidence in William Seidling to always follow through on their needs. Not dropping the ball. When they present a want or need they can feel comfortable I will do all I can to get a solution. Customers do not have to worry about anything once it is in my hands.

    Looking forward to your critique.

    Thanks
    William Seidling

  101. Greig,

    Here is my branding statement:

    You know how corporate leaders are always looking to build strong companies from the bottom up? I solve this.

    I practice and teach positive and reinforcing leadership at the supervisory level and promote strong interpersonal skills and teamwork at all levels to enhance the corporate-client relationship and maintain unity within the company. People always tell me that I bring out the best in them and inspire them to do their best.

    I have a knack for producing the same positive effect using my Spanish-speaking skills, with proven results in Latin America. With only three days of preparation, I was able to gather all necessary support for a successful joint U.S.-Colombian medical readiness exercise, treating 3,800 people in ten days. Others want to work with me because I’m engaging and make them feel like an equal partner.

    My motto—Mission First, People Always!

  102. Hi Greig,

    here is my brand statement. Look forward to your response.

    You know how procurement operations struggle to be recognized as a valued partner for the business units they support…

    I solve this.

    I have a knack for building, transforming, and running high-trust / high-results organizations that become a core value for the company. I do this by engaging the business units to really understand their goals, objectives, and concerns and then developing aligned processes, KPIs, and communication strategies that support them. I also create a passion within the procurement group by developing the team and creating a service culture with a goal of being problem solvers and solution owners.

    My motto is: A promise made is a promise kept.

    Look forward to feedback,

    Michael

    You want your branding statement to be crisp, clear and emotional. In 3 sentences you have to show how valuable you are. How do you solve a serious problem. Use stronger emotional language rather than just saying you have a knack. You don’t need to downplay your ability. This is the time to sell yourself.

  103. You know how the IT consulting industry consistently looks for ways to develop trust with clients?

    I solve this by being a great listener and communicator. I extract a clear project definition to align sponsor and stakeholder goals to ensure all parties involved are in agreement with what project success will be.

    Clients tell me they like working with me because there are no surprises. I manage risks and change requests closely in order to report status properly. I give both good and bad news and they appreciate my honesty.

    People like working with me because of my enthusiasm, empathy, competence and my ability to calmly resolve obstacles.

    You want to really motivate someone to hire you. Make the problem bigger and your solutions becomes more valuable. Something like “You know how lack of trust with clients loses IT companies millions of dollars a year”…

  104. You know how skeptical customers are about new product claims and discount any information from sales and marketing?

    I solve this!

    I do this by collaborating with our engineering group to develop credible and repeatable data that will withstand the scrutiny of our customers. I also include a representative from engineering in major presentations to customers to lend credibility to the material presented and to be able to answer questions.

    try to strengthen how you solve the problem rather than diminish it. how do you get customers on your side?

  105. SENIOR LEVEL MARKETING LEADER || Open to new opportunities

    You know how business executives get so frustrated when products are late to market and they just do not seem to gain traction with customers.

    I solve this.

    I put a disciplined, repeatable marketing management process in place that is customer-focused, collaborative and committed to getting it right the first time.

    My management approach is a goal-setter and teacher. I revel in taking on a group that may be average or barely meeting expectations and turning it into a top performing team.

    People like working for me because while I am focused on success, I keep it fun. I set very high personal and professional standards for them and myself, yet motivate them to exceed those standards with a unique mix of humor and mentoring.

    Customers say they love me because they feel I truly listen to their input, and keep them in the loop on how their issues will be addressed. I think this comes from being curious about almost everything and having a passion for understanding customers’ businesses and creating solutions that delight them.

    Superiors and colleagues tell me I have an optimistic, “can-do” attitude that translates into a high-energy get-it-done work ethic. While I think strategically, I am not afraid to participate in the tactics. They say I am effective at any level, whether presenting strategy to executives, collaborating across an organization, or rolling up my sleeves to help a product manager analyze market data.

    Just focus on the single branding statement. try to use more emotional words and explain how you uniquely solve the problem

  106. ************
    Do you know how the IT industry is plagued by technicians having a frustrating lack of business acumen and business people who are woefully lacking in IT knowledge?

    I solve this dilemma.

    Clients love me because I am a Programmer Analyst / Applications Developer with 20+ years of experience in many areas of business (Hospitalization, Banking, Insurance, etc…) I have encountered many problems that arise when developing and implementing a business solution. In addition, I ask the right questions and bridge the business gap without ruffling the feathers of the user community.

    People like working with me because not only do I enjoy learning, I have a passion for sharing my knowledge by teaching and mentoring my less experienced peers. This helps to bring projects in within time and budget constraints.

    *************

    Try to be more succinct about the problem. “You know how IT technicians and and business people seem to be at war with each other? I solve this problem by translating….” You have a paragraph when we want 2-3 sentences

  107. Hello Greig,
    Branding statement for Regional Sales Manager:

    You know how it is crucial to keep focused on uncovering new, sustainable, profitable sales just to avoid falling behind?

    I SOLVE THIS by bringing my skills to enable an entrepreneurial, P&L mindset in each territory representative and to passionately reinforce the sales focus in every company department.

    You’re first statement isn’t a problem. You can’t solve it if it’s not a problem. Also it’s not clear what you do other than use passion and your entrepreneurial mindset. User succinct emotional words.

  108. I posted this last week (“awaiting moderator approval”), but it vanished.

    Posting again. I hope you’ll review it this week.

    ==============================================

    You know how so many companies struggle to create and market products and services that customers are eager to buy, instead of “stuff” they have to sell people on? I solve that!

    I do this by:

    1. Actively talking –and listening– to real customers, to know what they really want, where we’re good or bad, and how we rank vs competitors… I insure that customer voices are the most important ones at the table.

    2. Using online research tools to exactly zero in on what other people are regularly looking for in the search engines, and are talking about on the active social media platforms. This helps companies serve new customers both in their current markets, and to expand to new segments and regions.

    3. Helping Marketing, Development, and Customer Service to understand their customers’ desires–and each other too. This way they respond to customers so well that they become raving fans.

    People always tell me that I have a knack for describing their business needs sometimes better than they can do it themselves, and that I translate technical industry jargon into language they understand and can put into action right away.

    You really soft-sell the problem and then your solution is too complex. You want it to be a simple to understand problem with a clear solution. Branding is about being memorable. Think “just do it.” Keep it simple. Start like “You know how most customers hate your products…” go strong!

  109. You know how difficult team building is. I understand the dilemma one goes through looking for individuals that separate themselves from the crowd; proactive and responsive people accustomed to unplanned events working together.

    I have solved that by my uncanny knack to work across all levels in an organization and my ability to take ownership of my responsibilities. My internal and external customers trust the meaningful information I provide and they can act upon it. As a self-starter or team player “I solve problems!”

    I’m reminded of the story between a young man and a banker. “A successful young bank president was being interviewed by his hometown paper about the secret behind his quick rise among the ranks. The first question asked was, “What do you feel contributed most to your rise as the youngest president in the history of this bank?” The banker smiled politely and answered, “My ability to make good decisions.” Taken slightly aback by the brevity of the banker’s answer the reporter proceeded to ask him, “We’ll then sir, how did you become so good at making decisions?” Again smiling the banker simply answered, “From experience.” Now rather irritated by the banker’s seeming lack of cooperation the reporter asked, “From where then did you get all this experience. The banker smiled once more as he got up to leave his questioning and answered, “Making bad decisions.”

    I’m sure we’ve all been in the banker’s shoes. Those of us that separate themselves from the crowd learn from those mistakes making better decisions based upon those experiences.

    So what does separate me from the crowd? It goes beyond the acquired skills, listening and knowledge I’ve gained in my desire to partnership with others. Albert Einstein once said “The only source of knowledge is experience.” Years of proven experience and a passion to help the organization move forward is what separates me from the crowd!

    this is way too long. cut this down to 2-3 sentences like in the example.

  110. Greig,
    Per instruction at the branding seminar last week, here’s an attempt at a branding statement for critique. Help! Please!

    Also, the squares are supposed to be arrows. As I expected they didn’t transfer from the Word document when I cut and pasted to my profile. I know it’s possible to get arrows on the LinkedIn profile because I’ve seen then in others’. How do I get the arrows back in the text version for mine?

    Brand below:

    Program Manager, Government / A&AS Contractor
    *****************************************
    PASSION, PRIDE, EXCELLENCE

    You know how those who serve our government are always looking for experienced Program Managers who can also convey an extra dynamic to the job?

    That’s me! I can solve this.

    People tell me they enjoy working with me because of the passion, the pride, and the excellence I convey in the workplace to supplement my Program Management experience.

     A PASSION for customer service. I developed a knack for service during my time in the Force Support field and it carries over. Now I provide professional services in Program Management for our government customers with the same enthusiasm.

     The PRIDE of a war-fighter. Before becoming a Program Manager I spent eight years in ICBM missile operations as a crew member, codes controller, and crew management flight chief /scheduler. Thus, I know what the war-fighters need and get great satisfaction from my ability to provide it.

     EXCELLENCE in Program Management. My customer focused, war-fighter’s perspective combined with my 14+ years experience in government acquisition and sustainment programs makes me the distinctive choice for your Program Management needs.

    If you’re looking for someone with expertise in Program Management with the operations and support perspectives to translate government requirements into viable services and products for the war-fighter, your search ends with me.

    ***********************************************
    Recruiters, HR Managers, Hiring Managers, Directors connect with me to get access to my network deep in industry leadership.

    Contact me now to brainstorm, to collaborate, and to explore opportunities on how I can contribute to your success >>> jeffnr@earthlink.net or 801-771-0774

    PASSION, PRIDE, EXCELLENCE

    this is way too long. please follow the model. 2-3 sentences.

  111. Successful business must build an effective business strategy and then deliver on this vision. As a key member of an executive team, my goal is always to provide effective leadership and strategic thinking while helping to build a strong financial team to support the company’s strategy. I provide effectice communication, leadership and mentoring for my staff. I coach a successful team that thrives on their accomplishments and new challenges.

    I am told that staff like to work for me because I listen, communicate and passionately deliver the business vision through my team. Winning means understanding the requirements and then exceeding expectations.

    please follow the actual branding model. problem -> solution

  112. You know how technology companies are always looking to retain strong,sutained profitable relationships with thier customers?

    I solve this.

    By actively listening and implementing solutions to my cutomer’s problem and business issues. I become a trusted business advisor bringing value to my customer.

    Focus on your spelling and grammar. It will immediately turn off most recruiters if they are struggling to read your branding statement.

  113. Branding statement:

    You know how businesses are struggling to deliver products on time because project teams fail to communicate effectively?
    I solve this.
    I solve this by painstakingly identifying all of the project lines of communication from executive management to the test engineer. I strive to uncover their unique informational requirements and then specify the format, content and frequency each stakeholder requires in order to be kept current regardless of the project status.

    This is good, but try to use more emotional language to hook your reader

  114. Hi,

    Below is my brand statement to critique. I’m a Project Manager with over 20 years experience directing highly visible strategic and tactical projects with budgets ranging from $75,000 to $3 million for companies in the healthcare, financial, and information technology sectors. I hope my brand summary below reflects my experience and motivation. I look forward to your feedback.

    Brand Summary

    A highly experienced and motivated results-driven Project Management Professional who thrives on delivering projects on-time and within budget to organizations seeking a dynamic, self-motivated professional that produce exceptional results.

    Please follow the brand model from the branding training

  115. You know difficult it is to have the right inventory in the right place at the right time for the customer?

    So do I!

    I can solve this!

    I diligently work with all teams of the supply chain operations to prevent product delays and provide customers with logical alternatives to ensure their order is shipped complete and on time.

    just say “I solve this by…” if you say can solve this you make it clear you are one of many options. you want to be special!

  116. Thank you for looking into this 1st pass. FYI, AEC indicated below means Architecture, Engineering, Construction.

    ___________________________

    You know how the A/E/C industry constantly struggles with balancing projects delivery and finding new work and clients.

    I solve this through a thorough targeted strategy working collaboratively with top management to assist in successfully acquiring projects.

    My business philosophy is to show accomplishments, increase profits and create strong visibility for the firm in the marketplace.

    I do this as clients and my peers come to know, trust and like me. My biggest sense of personal satisfaction comes from managing clients so they feel like I am a partner and not a vendor.

    this is pretty good. try to shorten this down and use more clear emotional language

  117. Greig, Excellent workshop!!!

    Steve Olson’s Branding Statement

    Building Technology Solutions Through Leadership

    Building technology solutions requires the right mix of people to form a team to develop and deliver solutions supporting the business strategies and tactics. I believe that leading teams means first building teams of talented people that entails recruitment, training and mentoring. Team building should include the product stakeholders so that solid relationships and understanding of the business issues can be translated into solutions the business can depend upon.

    I empower teams to make decisions and encourage the members to bring new ideas to the enterprise. This increases innovation, bringing positive impact to the enterprise. Team members should be rewarded for their positive contributions. Bringing the business and technology practitioners together produces better solutions that can be delivered to both the ultimate customers and the business entities sponsoring the products.

    please follow the statement formula from the training. problem – solution

  118. I am sure you see what I see every day. In companies we do business with, in our competitors and maybe even within our own company…we see employees and managers who are simply not engaged.

    This is a big issue and I focus on that!

    follow the formula from the training

  119. 1st try @ Branding:

    You know how the medical industry is always looking for sales associates to deliver what they promise?

    I solve this problem by not only meeting expectations, but exceeding them.

    I’m capable of doing this by making the ordinary extraordinary with integrity, genuine enthusiasm and zealous approach.

    This needs to be more specific. what exactly do you deliver? promises? it needs to be more specific

  120. You know how those frustrating warehouse inventory inaccuracies always seem to be traced back to personnel training and attitude deficiencies?

    I solve this.

    I do this by using my obvious positive mental attitude and a personal hands-on approach to improve the efficiency and effectiveness of each team member’s performance and their corresponding SOPs.

    This is really great. You are 90% of the way to a perfect branding statement. just tighten this up a little bit and you will be there.

  121. Greig,

    thanks for your insights on branding for LI. Please give your input on my branding statement where I have tried to incorporate your approach:

    You know how enterprises (for-profit and nonprofit) that want to do more, better, always face business development, strategic and resource challenges?

    I solve these, with grit, gusto, good humor—and killer connections. I do this by:
    1. Bringing in heavy hitters and making introductions — From Starbucks to Sri Lanka — that result in new business relationships and growing, successful ventures.
    2. Crystalizing the value proposition – and measurable social impact – that makes it compelling to investors and team members.

    I bring a special perspective, having worked with both companies and nonprofits in the US, Europe, Latin America, Asia and Africa, from C-level suites of Fortune 500s to remote villages in war zones like Sudan.

    Why me? ‘Cause that’s what I do and love to do. I’ve launched new initiatives — though partnerships and financing — for the Flying Doctors in the Horn of Africa; for minority-owned business working with the US State Department globally; for startup social ventures in finance, energy, education, health and IT; and launched my own management consultancy to do this work in the UK, Italy and the US.

    Why do I do this? It’s in my DNA. I started my career as a health specialist, and worked with the CDC, WHO, UN and World Bank. But I got found it difficult to be enterprising (creating a solution to a need and getting it funded) and in a donor-driven environment. So I determined to create my own company to lead enterprising solutions, and to work with others — companies and nonprofits — open to entrepreneurial approaches. I began by re-engineering myself with an MBA, and launched my own enterprise (originally named “SociaCenter”), at the University of Edinburgh’s (my alma mater) new business incubator.

    Try to crystallize this down into just 2-3 short sentences. Keep it clear and concise.

  122. Greig, I am in sales, here’s my branding statement;

    You know how manufacturing companies are always looking for loyal customers? I solve this. I do this by interacting with multiple decision makers and developing long term relationships which result in friendships and that people tell me that they trust me and that I produce for them.

    your first sentence is a desire not a problem. “You know how…can never find loyal customers” something like this is a problem that needs to be solved. Be more specific and emotional about how you solve problems

  123. You know how poor planning cost companies millions of dollars in terms of profitability, shareholder value and reputation.

    I solve this.

    I solve this by streamlining planning systems, actively engaging people and producing a financial “playbook” for success.

    You know how poor planning costs companies millions of dollars in terms of profitability, shareholder value and reputation? I solve this by streamlining planning systems, actively engaging people and producing a financial “playbook” for success.

  124. You know how more and more healthcare administrators find themselves faced with the dual challenges of juggling the overwhelming responsibilities to effectively manage the coordination of patient care while minimizing risk, lowering costs and maximizing efficiency? These conflicting, yet equally important priorities create the demand for greater coordination and communication.

    I solve this by serving as the communications conduit between the patients, the healthcare administrators and the clinical teams. My strategy is a collaborative approach in forging trusting relationships with patients and staff to effectively facilitate the coordination of patient care to ensure that the quality of care delivered provides the best outcome for the patient.

    Thank you. I look forward to your feedback.
    – Victoria

    This branding statement follows the formula. Just try to tighten it up. It’s too long right now. We want people to know why you are great in just 2-3 sentences.

  125. Greig,
    Here’s a second shot at my personal brand statement after seeing your comments and watching the branding webinar recording again. Please critique.

    Thanks!

    PASSION, PRIDE, EXCELLENCE

    You know how contractors who serve our government are always looking for experienced Program Managers who can also bring an extra dynamic to the job?

    I solve this!

    I do it by enhancing my 14+ years Program Management experience in government systems with a PASSION for customer service learned during my time in Force Support and the PRIDE of a war-fighter’s operational background. These factors will result in EXCELLENCE on the job for your company.

  126. Greg, my first go at abranding statement.

    You know how corporate executives’ want better control and information on their projects. I have solved this problem. By using an efficient and repeatable methodology for defining and collecting project data I can provides accurate and easy to assimilate information on their projects.

    this is a great first start. take the time to make sure your grammar is perfect and use more specific and emotional terminology to connect with your audience.

  127. Hi Greig,

    I’ve been updating this based on today’s webinar and some independent research. I look forward to your comments.

    You know how critical having enthusiastic day to day business operations management is to the success of your organization?

    I solve in this!

    I do this by actively engaging with organizational leaders and team members daily to collaborate, develop strategies, implement tactical programs, and solve problems enabling high growth without losing operational control.

    You followed the formula correctly but this is too generic. I can’t even tell what position you would fill at a company based on this. What industry do you help? Target yourself to increase your success.

  128. Greig: I attended the branding session on Sept 9. The following is my try at a branding statement:

    You know how Defense Contractors are always looking for ways to perform on contracts to exceed their customer’s expectations enabling future work.

    Don White

    where is the rest of the statement. “I solve this by…”

  129. You are expected to know the answer to or are the one to ask the question, what happened to our profit? Where’s the money??? This is frustrating and anxiety producing unless you know where to look.

    I do. I can. I have.

    I have over 20 years specializing in finding Lost Money, Missing Revenue, Unbilled Services, Overpaid Fees and reining-in Rampant Spending. I manage people-paper flow, admin staff, financials and facilities so Marketing and Operational staffs are unshackled and can get back to Business.

    I am a dedicated bean counter whose nose sniffs out incongruences, is intrigued by the mystery and passionate about finding the answer whether it’s reconciling a ledger account or figuring out how to lower the worker’s compensation insurance premium so costs go down and profit goes up.

    Documentation acclaims my ability to increase efficiency, improve profitability, streamline flow of information, ensure compliance and enhance client satisfaction for the companies I served.

    Where shall I send the recommendation letters so that you can read what other company owners have to say about my claims?

    Please follow the branding formula from the training session

  130. Hi Greig…. this is my first attempt at career branding. I have not yet been able to ask questions to my industry.

    Photographer, Law Enforcement | Investigations

    You know how investigations can be tedious and how the quality of photographic images can make or break your investigation? I can solve this by being the right person to photograph the items you need in your investigation. With six years as a Forensic Photographer, I pay attention to the small details and give you images that can’t be disputed.

    Even though I’m a photographer by trade. I will always be an artist at heart. This creative side of mine allows me to think outside of the box. To explore every possibility with passion. I take pride in my work so you can have an excellent product.

    While staying cool under pressure, you can depend on me. I have compassion and empathy for the victim, but my job is to give you good quality work.

    I made the branding part of your statement bold. take this section and expand. Say you solve this, not that you can solve this. You are the solution to a problem. Something strong would be “You know how one bad photograph can lose your company a major case? I solve this by combining analytical and artistic skills….

    • 2nd attempt:
      You know how not having the right photo can lose your company a major case? I solve this by combining analytical and artistic skills to provide you with the right photos needed for your investigation.

      (Can the rest of the information I have above still be on my LinkedIn Profile along with the Branding Statement? Or is that too much fluff?)

  131. Did you ever wonder why many employees with great “people” skills can’t seem to manage money, and vice versa?

    In graduate school, Weldon Padgett’s statistics Professor could barely hold a basic conversation and often misspelled words. And Weldon had a classmate who got her PhD in Humanities but couldn’t balance her checkbook!

    Weldon solves this problem in the professional arena by being someone who can communicate complex issues to people in terms they understand, and by involving staff at all levels in some projects so that there is investment and buy-in.

    As far as budgets, Weldon Padgett loves working with spreadsheets and databases. He finds joy in developing realistic budgets based on analysis of multi-year history, plus well-reasoned and researched projections.

    That’s why Weldon still uses the cliché term of being ‘results-oriented’ — he thrives on accomplishing his work, and excelling at balancing his people skills and balancing the bottom line with expertise and care.

    please follow the formula from the training – you want to keep your branding succint

    • Did you ever wonder why so many employees with great “people” skills can’t seem to manage money, and vice versa?

      Weldon solves this problem in the professional arena by being someone who can communicate complex issues to people in terms they understand, and by involving staff so that there is investment and buy-in.

      And, Weldon is a pro at working detailed linked budgets, spreadsheets and databases. He finds joy in developing realistic budgets based on analysis of multi-year history, plus well-reasoned and researched projections.

      That’s how Weldon excels, by balancing his people skills and the bottom line with expertise and a caring attitude.

  132. I am sure you see what I see every day. In companies we do business with, in our competitors and maybe even within our own company…we see employees and managers who are simply not engaged.

    This is a big issue and I focus on that!

    I have successfully managed businesses in Canada, the US and Asia and I have been successful, by setting and instilling values for the organization, demystifying the company’s goals throughout all levels, utilizing development plans for the employees in the organization who operate the business day to day and connect with the Customers. A major part of my job as a leader is to ensure the management is “listening” to both the employees and Customers.

    People who have worked with me will tell you that although I am process oriented to ensure consistently high quality service and product delivery, I encourage contributions and entrepreneurial thinking that enhances the Customer Experience. I engage people in the organization while improving the bottom line. My record of accomplishment shows I invest time in my search for talent and have a passion to train and nurture talent when I find it. My goal has been to retain the industry’s best talent at all levels of the organization.

    I have enjoyed 35+ years (so far) of experience in business planning, Customer Service oriented operations management, inventory control, revenue and yield management and throughout have consistently attained best in class bottom line results.

    My work experience has involved high transactional volumes in very competitive and tight margin environments, large workforces (union and non-union), multiple sales and service outlets (as many as 160) and direct to consumer and B2B sales environments.

    People have always considered me to be a professional manager and I place a high value on professional behavior throughout the organization.

    “There are no shortcuts to success; the only luck you can count on is the luck you make yourself through determination and hard work.”

    please just place your career branding statement here following the formula from the training. problem -> I solve that -> solution

  133. Hi Greig!

    Below is my branding statement.

    You know how corporate leaders are always looking to build strong companies from the bottom up?

    I solve this!

    I practice and teach positive and reinforcing leadership at the supervisory level and promote strong interpersonal skills and teamwork at all levels to enhance the corporate-client relationship and maintain unity within the company.

    I have a knack for producing the same positive effect using my Spanish-speaking skills, with proven results in Latin America. For example, with only three days of preparation, I was able to gather all necessary support for a successful joint U.S.-Colombian medical readiness exercise, treating 3,800 people in ten days. Others want to work with me because I’m engaging and make them feel like an equal partner.

    good work following the formula. Try to use more emotional words to better connect with the reader

  134. SENIOR REAL ESTATE EXECUTIVE

    Summary

    You know how difficult it is to take a real estate development / building project from inception to implementation?

    My passion for creating unique and lasting environments drives me to prevail in what can often be a frustrating process. Providing shelter for us human beings is a noble calling.

    Political, environmental and economic challenges are par for the course and I am known for accomplishing great results in spite of these challenges by making people involved at all levels feel like partners in the process.

    Specialties

    Consultants, stake holders, colleagues, staff and my supervisors tell me that I simplify navigation of this complex process. I have a knack for winning support of potential allies and respect from potential opponents. I’m good with numbers, people and keep it all on track with enthusiasm and a “never say die” determination!

    please follow the career branding formula from the training

    • Thought I did. Listened to the recording twice stopping the recording and taking notes. Spent a lot of time on this. So iot seems I need some hands on help – guess I don’t get it. Can we talk?

  135. Finance Manager Planning Analysis

    You know how there always seems to be a disconnect between at least one component of the annual budget and actual results….

    I solve this by partnering with operation groups to improve their financial results, and also implement and leverage enhanced monthly processes.

    I have a passion for understanding what makes things work, while also having the drive to want to make contributions at various levels. People always tell me I should be in sales, but that is just my desire to get involved with and support the sales and marketing groups to better understand their business and make them feel like a profitable partner, and not the “spenders” of the company.

    My business strategy is to assist all levels of management and operations in making better, more informed business decisions, through the application of improved analytics, customized and concise reporting, and strategic realistic forecasting and planning.

    This is pretty good. The one thing I would recommend is adding more emotional words. You want to hook your readers attention. This is a good foundation.

  136. You know how frustrating it can be to find a top notch programmer that talks with you like a good friend, removes the weight of your problem and stands by you until you reach the other side?

    I solve this!

    People love to work with me because of how I listen with the patience of a saint, am pathologically honesty, have the unshakable integrity and always go above and beyond.

    My clients always tell me my positive attitude and persistence is refreshing and gives them the confidence they need to relax and know the job will get done right.

    To relieve the weight of your data management burden, call me at 781.710.7201.

    You have the right formula, but you want to make it more of a problem you solve, not a desire you fill. The bigger you make the problem you solve the more the potential employer needs you. It raises your value. This is a great start though. “You know how frustrating it is when…” Think about emotional words.

  137. Hi Greig,

    Here’s a rewrite of my brand statement:

    You know how many patient care administrators find themselves faced with the dual challenges of juggling the overwhelming responsibilities to effectively manage the coordination of patient care while minimizing risk, lowering costs and maximizing efficiency?

    I solve this.

    I solve this by serving as the communications conduit between the patients, the patient care administrators and the clinical teams. My strategy is a collaborative approach in forging trusting relationships with patients and staff to ensure that the quality of care delivered provides the best outcome for the patient.

    Thank you for your comments/feedback.
    Victoria

  138. Hi Greig,

    Just sent you first rewrite of my brand statement but in this version I shortened it further..try to keep at 3 sentences. Thank you – Victoria

    You know how more and more patient care administrators find themselves faced with the dual challenges of juggling the overwhelming responsibilities to effectively manage the coordination of patient care while minimizing risk, lowering costs and maximizing efficiency?

    I solve this.

    I do this by serving as the communications conduit between the patients, the patient care administrators, and the clinical care team. My strategy is a collaborative approach in forging trusting relationships with patients and staff to help facilitate and optimize patient care.

  139. Greig,

    Here is a complete draft of my profile summary, with the branding statement at the top. (revised a bit from the one I posted less than an hour ago)

    —–
    You know how frustrating it is to see a business plan fail, or even just fall far short of expectations? I solve this.

    I identify where business assumptions and human actions contradict and why those contradictions occur, finding the clues that lie beyond the numbers, left behind when logic and outcomes disconnect. Armed with better understanding, we can quickly get everyone back on the same page (even if that page is in a new playbook).

    Think of me as a “pulling guard” with a Harvard MBA. This means that I’m equally comfortable in the Boardroom and out on the floor, devising strategy and executing the plan in a dynamic environment. In short, I connect the big picture to the bottom line.

    Colleagues and clients have called me “intellectually curious” and “a quick study”. These traits help me break down complex situations into bite-sized chunks, identify valuable opportunities, and creatively devise and execute ways to exploit them.

    My background combines 15 years in investment banking with hands on operating experience as both a CFO and an entrepreneur. This experience has made me adept at structuring and closing deals that create value, financially and strategically.

    A coach by nature, I thrive in situations where I can build and lead teams. I gauge my success by the successes of those around me.

    On a personal note, I believe every business has a responsibility to both its community and stakeholders that extends beyond its financial statements. Having said that, “without a margin, there is no message”.

    Please post just the branding statement. As far as the statement, you need to start with a real problem. Your branding statement needs to crystallize why you are a great candidate. Focus on what causes businesses to fail. That’s the problem. Then explain how you prevent or solve this problem

  140. Greig,
    Please critique my Brand Statement:

    Building Brand Equity with Integrity.

    Thank you,
    Dan Trojacek

    This is more of a slogan. Your branding statement should be 2-3 sentences following the formula from the training.
    You know how X is a problem? I solve this by Y

  141. My passion is to make America competitive. I merge an organizational
    development mission with labor productivity solutions to cause quick profit
    improvement, especially in small businesses where ROI is immediate and
    substantial.

    I solve the organizational and productivity drag on profitability and
    teach my clients how to do it themselves and how to effectively manage it
    for the future of their company.

    I launch this with a comprehensive root cause analysis requiring
    extensive contact and discussion with employees and first line managers. I then generate targeted recommendations of solution paths reflecting
    shareholder goals. My implementation systems cause positive and profitable cultural change and restructure existing belief sets using my collaborative support and reflective listening consultative intervention techniques. I have also developed a decision-centric measurable management model that causes my clients to take the new reigns and motivate progress faster than they ever had before. These new systems persist beyond my involvement and my clients evolve into my peers through the process. This results in significant managerial learning, realizations, higher managerial confidence, positive cultural change, improved employee energy, mutual trust, no politics and teamwork with higher labor productivity.

    If you are interested in exchanging ideas or discuss a challenging
    situation, I always welcome a good discussion.

    You have the right idea embedded in the middle. Remember that your branding statement should be 2-3 sentences only. It’s your tageline. So you want the formula of:

    State the problem-> I solve this by….

    Make your first sentence about the drag on profitability. And work from there.

  142. Branding Statement:

    I have been passionately devoted to and actively engaged in the renewable energy industry for over thirty years. My passion is the creation and launch of innovative, environmentally sustainable new products. These have included concentrating dish solar electric power generators, traction drive systems & energy storage flywheels for hybrid electric vehicles, wind turbines, Stirling engines, and electric bicycles. I possess a solution-seeking, creative spark that never rests.

    The renewable energy industry is always looking for a way to offer new products and technologies at a price that is competitive, acceptable to the market, and profitable. That is what I do well by:
    1. Listening to the customer – fundamental to insure that the product created will be what the market wants
    2. Assembling, enabling & empowering an innovative team and providing a creative work environment – essential for success.
    3. Steadfast focus upon component cost targets & the addition of often overlooked inherent benefits that add value.
    4. Creation of innovative, industry-transforming products that are both a delightful, income-earning solution for the customer & profitable for the supplier.

    Clientele have included:
    • The Ford Motor Company
    • Lee Iacocca
    • Vice President Al Gore
    • DOE
    • DARPA
    • US NAVY
    • USMC
    • NASA
    • United Technologies Research Center
    • NREL
    • Sandia Laboratories
    • SDG&E
    • SCE
    • BMW
    • Northern Power Systems
    • ALCAN
    • John Deere

    Let Me Help With Your Next Success.
    I am currently available to accept a new and challenging
    long-term opportunity either as a senior level technical
    management direct-hire or as a consultant.

    Recruiters, HR Managers, Hiring Managers connect with me to get access to my network deep in industry leadership.

    If you would like to discuss an opportunity, please call me at (509) 551-1645 .

    ►►► namreblo@aol.com ◄◄◄

    All Invitations to Connect Welcome, I Never IDK

    LION – LinkedIn Open Networker

    It looks more here like you have just posted most of your linkedin profile. The branding statement needs to be succint and memorable. The goal is 2-3 sentences following the formula from the training.

    State a problem -> I solve this by…..

    Just post your branding statement and I will review it.

  143. Greig:

    PLEASE critique my 1st pass at a brand statement followith your format.

    THANKS!

    You know how Electrical/Electronics Companies are struggling to increase sales, market share and increase profitably, especially during these difficult economic times.

    I solve this challenge.

    Because of my comprehensive understanding of the business, I do this through thorough analysis of the sales process and sales channels, strategic planning, and diligent execution and by building and sustaining high performance relationships with customers (external & internal), Distributors, VARS, System Integrators, Dealers and providing them unrivaled service, which results in a very high rate of customer satisfaction and sales growth. I continuously expand the Customer base, Sales channels, and markets participated in.

    “Relentlessly focused on Top Line and Bottom Line growth”

    you have the right idea as far as following the formula. Try to use more emotional words rather than manager-speak. Recruiters read hundreds or thousands of profiles a day. You want to make it POP. But this is a great start!

    • Greig:

      Is this better?

      You know how High Tech Companies are struggling to increase sales, market share and profitably, especially during these difficult economic times.

      I solve this problem.

      Because of my comprehensive understanding of the business, high energy, knowledge, and leadership, I do this through thorough analysis of the sales process and sales channels, strategic planning, and diligent execution and by building and sustaining high performance relationships with Customers, Distributors, VARS, System Integrators, Dealers and providing them dynamic unrivaled service, which results in a very high rate of customer satisfaction and sales growth. I continuously expand the Customer base, Sales Channels, and Markets.

      “Relentlessly focused on Top Line and Bottom Line growth”

      Thanks

      Jay

      Jay Litus

      The first 2 sentences are good. The 3rd sentence is really long. It’s good but it’s a little bit of information overload. If you add some more emotional words instead of technical terms this would push it over the top.

      • You know how High Tech Companies are struggling to increase sales, market share and profitably, especially during these difficult economic times.

        I solve this problem.

        Because of my comprehensive understanding of the business, high energy, leadership and knowledge, I accomplish this dynamic growth by comprehensive analysis of the sales process and channels, strategic planning, diligent execution, building and sustaining high performance relationships with Customers, Distributors, VARS, System Integrators, Dealers, which results in a very high rate of customer satisfaction and sales growth.

        You are using a TON of management-speak in your solution. Cut this down to one sentence and use emotional words instead of technical terms. The point of the branding statement is to get the recruiter to read the rest of your profile and remember you. It is not to try and stuff all of your information into 3 sentences.

        • Is this better or worse?

          You know how High Tech Companies are struggling to increase sales, market share and profitably, especially during these difficult economic times.
          I solve this problem.
          Because of my comprehensive understanding of the business, leadership, , high energy and knowledge, I accomplish dynamic growth by continuously expanding the Customer base, Sales Channels, and Markets.

          This is ok, but you need to make your problem more like your solution. The problem in the first sentence boils down to “You know how High Tech Companies want to make more money?…” That’s too generic and won’t make you stick out. Try to describe a specific problem that you can fix within your industry. You want your branding statement to make your memorable.

  144. You know how important it is to stay within budget?

    I can solve this for you.

    I do this by keeping track of and completely understanding all expenses and flagging any that could lead to over expenditures making sure that I have supervisor approval. I then look for others areas where I can reduce the budget accordingly to keep the budget in line.

    you start with a challenge, not a problem. You want to really crystallize what the problem is and how you fix it. “You know how projects constantly go over budget and clients get angry…I solve this by catching problems before they happen…”

  145. Greig,
    This is a repost. The posts on either side of this one had critiques but this did not so I thought maybe you missed it. I appreciate your time to privide these critiques. Thanks!

    PASSION, PRIDE, EXCELLENCE

    You know how contractors who serve our government are always looking for experienced Program Managers who can also bring an extra dynamic to the job?

    I solve this!

    I do it by enhancing my 14+ years Program Management experience in government systems with a PASSION for customer service learned during my time in Force Support and the PRIDE of a war-fighter’s operational background. These factors will result in EXCELLENCE on the job for your company.

  146. Grieg,

    Thanks for the feedback. I’d appreciate it if you’d provide feedback on one more round. Here goes…
    _____
    You know the frustration you feel when your company’s performance falters but you recognize it too late to do anything about it? I eliminate this.

    I do so by searching beyond the reported numbers from the outset – figuring out WHERE and WHY business assumptions and human actions may disconnect – and by creating early warning systems to recognize and address potential performance issues BEFORE they become management nightmares.
    _____
    Thanks.

    This is a big improvement. I wouldn’t capitalize the question words and I would consider changing eliminate to solve. Otherwise this is a great improvement and should get you a lot more phone calls.

  147. 2nd attempt:

    Photographer, Law Enforcement | Investigations

    You know how not having the right photo can lose your company a major case? I solve this by combining analytical and artistic skills to provide you with the right photos needed for your investigation.

    (Can the rest of the information I have still be on my LinkedIn Profile along with the Branding Statement? Or is that too much fluff?)

    With six years as a Forensic Photographer, I pay attention to the small details and give you images that can’t be disputed.

    Even though I’m a photographer by trade. I will always be an artist at heart. This creative side of mine allows me to think outside of the box. To explore every possibility with passion. I take pride in my work so you can have an excellent product.

    While staying cool under pressure, you can depend on me. I have compassion and empathy for the victim, but my job is to give you good quality work.

    This is GREAT! You took your earlier attempt and made it much better. Yes your linkedin profile can have your other information after your career branding statement. The purpose of the statement is to get the recruiter to actually read the rest of your profile and I really like this whole piece. The only tweak I would consider is adding emotional words to the sentence “I solve this…”. Otherwise this is exactly what I want to see.

  148. Good Webinar
    Here is my branding statement

    I realize how important it is to control cost of real estaate and telecommunications.

    Through my negotiated strategies, I have maximized cost savings for business facilities, in the underlying agreement and in future occupancy savings in telecommunications and utility costs.

    My work ethic includes the patience to understand client needs, the persistance to discover the best solution and the passion which I bring to each assignment.

    This facilities area allows me to bridge business and law in achieving bottom line cost savings for the organization and allows me to work with business teams throughout the organization and effectively use these individuals during each negotiation, by allowing them to be the “business saviour” for the negotiation wearing the white hat, while I am corporate and wear the black hat structuring the deal which will win corporate approval.

    This is great content. Please just convert into the branding formula from the training – You want to state a clear problem that the company you want to hire you is facing. Then you want to say “I solve this by…” and make sure to use emotional words to clarify how important your solution to their problem is.

  149. Greig,

    Draft branding statement as follows:

    You know how all organizations, public and private, are always looking at logistics and supply chains to minimize costs while achieving performance goals?

    I solve this by optimizing both efficiency and effectiveness.

    I do this by facilitating my clients discovery of essential logistics tasks, conditions, standards and capturing them as performance metrics. I then convert the metrics into a customer driven logistics operational picture that provides leadership a management tool to track their operational priorities.

    This is not a silver bullet – I can’t fix your supply chain for you – but I can show you exactly how well it’s operating against your plans.

    Thanks again Greig, look forward to your feedback. Richard

    You have the correct flow for the formula, but your first sentence isn’t really a problem. It’s a desire. You can’t solve a desire. You basically said “You know how companies want to make more money?…” The bigger the problem the better your solution. Try to make the problem bigger, but great start!

    • Thanks Greig, please let me know if this is in line with your suggestions. Vr, Richard.

      You know how all organizations, public and private, are always looking at logistics and supply chains to identify their most critical tasks to minimize costs while harnessing the chaos of performance data to achieve goals?

      I solve this by optimizing both efficiency and effectiveness.

      I do this by facilitating my clients discovery of essential logistics tasks, conditions, standards and capturing them as performance metrics. I then convert the metrics into a customer driven logistics operational picture that provides leadership a management tool to analyze and track their logistics performance against operational priorities.

      This is not a silver bullet – this process alone can’t fix your supply chain for you – but it can show you exactly how well it’s operating against your plans and identify opportunities that work specifically for you.

  150. You know how development organizations are facing shrinking time to market schedules with increasing design complexity?

    I solve this.

    I do this by enabling productivity in hardware and software developers. By building relationships with what can be dogmatic and isolated groups encouraging empathy, understanding and efficient corporation using a technique of face time, friendships and follow through.

    this is really great. it’s targeted at your audience and has industry specific and emotional terms. Just give it a once over to see if you can add more emotional words to crystallize just how much you can solve their problems if they hire you

    • Greig How is this I made some edits how does this sound now

      You know how development organizations are stressed facing shrinking time to market schedules with increasing design complexity?

      I solve this.

      By enabling greater productivity between hardware and software developers. Working to build relationships with what can be frustrating, dogmatic and isolated groups I encouraging empathy, understanding and efficient corporation using a technique of face time, friendships and follow through.

  151. You know how Career Service programs are disappointed when employers reluctantly negotiate a contract to hire entry-level graduates?

    I solve this by customarily implementing career service plans for long-term placement and transitional services.
    I am instinctively designed to solve obstacles forthright and conduct interval assessments of graduates’ work performance, skills and ethics during their first year of employment.

    Hiring Managers consistently voice their positive opinions about my trustworthiness and tell me I have flair for identifying work skills in the workforce.
    They entrust me with providing them with a pool of graduates; rather than an incumbent they do not know.

    The first 3 sentences are a great career branding statement. The rest can be integrated into the rest of your LinkedIn profile

    • Hi Greig:

      This is my first attempt at my branding statement. Thank you in advance for all your help.

      where is the statement?

  152. Hi Greig,

    Here is my first shot at my career branding statement for critigue.

    You know how the sales industry is always having problems looking for dynamic self starters that bring in desired business results?

    I can solve this by consistently finding new business and exceeding business goals.

    I do this by having a great work ethic, trust, enthusiasm and desire to help meet my customers business needs and ability to consistently close sales.

    My motto: Prospect, Provide and Produce results

    You have a good start and followed the formula nicely. You want to be sure you explain how you solve the problem. The problem you state is that companies can’t find good salespeople. The solution should be that you help them find good salespeople. If the solution is that you are good at sales, the problem needs to be lack of sales.

  153. Greig,

    My draft Branding Statement below. Challenge is nailing down a specific industry as a Technical Program / Project Manager. Thus, the Defense & IT Industries both being mentioned in the opening sentence.

    Statistics continue to demonstrate how the Defense and Information Technology (IT) Industries continue to struggle with high project failure rates in delivering technical and IT related projects within the project contraints of cost, schedule, performance, and quality.

    My approach to Program and Project Management solves this.

    I ensure the highest degree of successful project delivery by taking “personal ownership” of a project, employing industry project management best-practices (PMBOK and CMMI) across the project life cycle. I personally engage and maintain a close working relationship with the Client, Stakeholders, and the entire Development Team to ensure their critical buy-in and support of project goals, objectives, and requirements. But most importantly, their collective ownership of their respective roles and responsibilities ensuring a highly collaborative and productive work environment.

    You have the right idea but way too much information. We want the branding statement to be quick and concise. That’s why it should be 2-3 sentences only. You want people to have one thought about why you are great. Take this content and see if you can make it more concise.

  154. I’m a battle-tested public relations professional of over 25 years who weaves together PR know-how with advertising knowledge, direct mail insights, event expertise and new media talents to get you noticed in all the media clutter. I’m a partner who can help you define your brand and build awareness of your products and services by sharing your message in the places your targets are getting their information.

    I have a talent for connecting with my clients, helping them achieve their communication goals and delivering a product that is beyond their expectations. While it may be their name on the ad, brochure or website; I take personal pride in everything I produce and see my name all over it too.

    At heart, I am a storyteller and have a passion for discovering what my clients are not saying, but should be because it’s what makes them unique, special and gets the attention of their audience. Telling their stories is really what branding is all about.

    I started in the rough-and-tumble world of politics where communications is king and there are a finite number of days to motivate 50% PLUS 1 of your market to win. I was lucky enough to be on the R&D frontline of targeting, survey research and direct mail that has proved invaluable to my success. I learned to be quick on my feet, change tactics for better results and keep focused on the strategic goals.

    PR is now happens in real time and my broad depth of experience allows me to make a quick, solid and informed decision to keep my clients profitable.

    Please try to follow the formula and make your branding statement 2-3 sentences. State the problem and then say “I solve it by…”

  155. Hello Greig.

    Here is my branding statement:

    Do you know how companies have great product strategies but they’re frustrated because they don’t know how to communicate them to their customers and prospects?

    I solve this using my passion for translating these strategies into clearly defined and effective integrated marketing communications programs.

    I then implement these programs across multi-channels on time and in budget. I earn the respect of the cross functional teams I lead because I treat everyone as a partner, not a vendor.

    Can you please advise me where on my profile and resume my branding statement should be placed? I already have a summary, which is similar:

    Multi-faceted marketing professional with extensive experience implementing integrated communications programs across online and traditional channels. Execute complicated strategies focused on the customer experience while maintaining brand integrity. Skilled at forging internal and external partnerships and creating innovative processes. Industries include financial services, publishing, technology, telecommunications, and travel.

    Many thanks & best regards,
    Anne Kaufman

    This is a good start. Try to just crystallize all this information into 2-3 sentences. Instead of using complex technical terms, try to use emotional language.

    • Hi Greig.

      Here is my revised branding:

      I offer companies the consumer insight and market expertise to translate brand strategies into meaningful communications across all media.
      My ability to rally a multi-disciplinary team behind strategic objectives delivers profitable results.

      I had computer issues last Thursday which prevented me from attending the Profile Critique webinar. Can you please advise me where on my profile and resume my branding statement should be placed in relation to my Summary Statement (above)?

      Many Thanks!
      Anne

      Please try to have your branding statement follow the formula. If you missed the training sessions there is a recording in the membership site. The statement should follow the formula mentioned at the top of this page. You know how X is a problem? I solve this by doing Y.

      • Do you know how companies have great brand strategies but they don’t know how to communicate them to their customers and prospects?
        I offer the consumer insight and market expertise to translate brand strategies into meaningful communications across all media. I rally a multi-disciplinary team behind the strategic objectives delivering profitable results.

        This is a good idea. If you state the first sentence more clearly as a problem. Then you can explain how you solve it more clearly in sentences 2-3. A little more tweaking and this will be great.

        • Do you know how companies have great brand strategies but they struggle to communicate them to their customers and prospects?
          I solve this by providing the consumer insight and market expertise to translate brand strategies into meaningful communications across all media. I rally multi-disciplinary teams behind strategic objectives that deliver profitable results.

          This is a lot better. Just add a little more emotion to take it across the finish line.

          • Do you know how companies have great brand strategies but they struggle to communicate them to their customers and prospects?
            I solve this by providing the consumer insight and market expertise to translate brand strategies into meaningful and effective communications across all media. I successfully rally multi-disciplinary teams behind strategic objectives that deliver profitable results.

            this is good. nice job.

  156. You know how companies struggle to increase sales in trying economic times.

    I solve this!

    I do this by becoming a trusted business advisor. My business philosophy is hard, honest work. I listen to the needs and concerns of my clients. I utilize my vast network of business professionals and resources. I resolve their problems and provide solutions as quickly as possible. My customers place their trust in me because of my strong work ethic and professionalism.

    You have the formula right. Make the first sentence a problem instead of a desire. Making more money is a desire. This should only be 2-3 sentence. Your solution needs to be crystallized into a single sentence.

    • You know how companies are struggling to stay in business during these trying economic times.

      I solve this!

      I do this by building solid relationships and becoming a trusted business advisor. Friends to business with friends. My clients place their trust in me because of my strong work ethic, passion and professionalism.

      The first sentence is a challenge not a problem.

      You know how companies are losing money and going out of business? I stop this by….

  157. You know how Information Technology is always looking for a successful software solution – On-Time and On-Budget?

    I solve this by applying AGILE techniques with a proven user desirement advocacy. I am a passionate User eXperience Results Architect and Certified Scrum Master.

    This is a great start. Try to reverse the first sentence to to make it strong. You know how bad software….
    Add more emotional words to the final sentence

  158. Greig:

    Here is my branding statement for a general counsel position:

    You know how frustrating it is to receive legal counsel which does not fit your business goals?

    I can solve this.

    I do it by analyzing relationships among complex data and/or employee groups and then creating solutions that satisfy business needs within the legal framework.

    This is a good beginning. You have the right framework, but it needs to be more specific. What industries can you help? All I can tell from this is that you are a business lawyer. Also try to add more emotional words.

  159. Second attempt at branding statement:

    We know how daunting it is review the evolving rules and regulations circling healthcare especially in light of the Affordable Care Act (ACA) as we await it’s full implementation by 2014. Keeping in mind, the law will continue to evolve with amendments and new proposed rules, even beyond 2014.

    I solve this by first taking deep breath. Interpreting and applying the rule or regulation appropriately can be overwhelming! There is no time or place for errors. Break it down into steps:

    First, I read it in its entirety, to get the broad picture. What is the general intent of the rule? As a way to dissect the rule, take brief notes, comments and/or questions in the outline of the rule.

    Second, strategically align the organization’s goals and objectives with this particular section of the rule; anticipate future objectives or hurdles and write it down! It’s like peeling an onion. And if I have questions, I ask.

    Finally, list all of the proactive, reactive and long-term compliance measures. Detail the findings and interpretation; offer realistic attainable compliance objectives and even some “wishful” goals so that internal and external stakeholders are involved. Make it measurable.

    Applying a methodical approach puts the “giant” rule into compartments to build upon. It also anticipates future impact and becomes a handbook to reach for.

    Don’t be intimidated of the rule…relax it can be done! Compliance can be fun.

    This is way too long and doesn’t fully follow the formula. Stick to 3 sentences maximum. Start by clearly stating a problem in your industry. Then state how you solve this problem in just one sentence.

  160. You know how difficult it is to get physicians to commit to going to talks/symposiums? How I solve this is by asking them about a patient that they have that might benefit from him passing along some information gleaned from the topic at hand

    This is a good start. Don’t say “how i solve this is by..” you want to say “I solve this by….”

  161. You know how cedants want to recoup losses quickly.

    I solve this by keeping accounts current and settling balances in accordance with contract provisions.

    I do this because I am a dedicated Reinsurance Accounting Analyst who is committed to doing things right. This trait has made me study and pass three courses of the Associate In Reinsurance designation. I am currently studying towards the completion of the designation in 2011.

    This is too generic and you have a desire not a problem in your first sentence. Your first sentence basically means “You know how companies want to make more money?” You want to solve a problem that is unique to your industry. All companies want to make more money.

  162. You know how business clients are looking for ways to improve upon their profits and ultimately plan for successful income tax preparation ?

    I solve this problem with a multiple step approach. Aside from utilizing QuickBooks to breakdown components of their receivables and payables, I examine their most extraordinary overhead expenditures by discussing different dependent and independent variables of their operations. I will then take time to run through their administrative functions and learn how their operations work. I can best be in a position to advise them when I learn what problems my clients are seeing in their day to day applications.

    Many of my clients have families such as mine with kids growing up and they enjoy the concept I live by my own three R’s just like our kids; only mine are Responsibility, Reliability and Resilience. They see I take the time to build upon our professional relationship while making our conferences personable and comfortable. I’m responsible for following my strategies to completion, reliable that they can follow up with me regularly and its my statement for resilience that says if we don’t always find the immediate problem, I continue to strive, coming up again to find the solution at its source. Hence, diligence to a client’s satisfaction.

    Please try to stick to the 3 sentence formula. Your first sentence needs to be a problem, not a desire. All companies want to make more money. Try something like “You know how businesses lose money every tax season…”
    Loss of money is a problem. That big paragraph needs to be turned into one sentence.

  163. You know how frustrating it is for businesses to get delayed or wrong products because buyers fail to effectively communicate with suppliers based in China.

    I solve this by communicating with them in Mandarin and connecting with them in a Chinese way. Suppliers like working with me because I know them best and have no cultural barrier with them.

    You have a great potential statement here. Take this information and tighten it up and this will be a great branding statement.

    You know how language and cultural barriers cost your company money when outsourcing to China? I solve this by.

    Add in some emotional words and this is great!

  164. “You know how difficult and frustrating it is dealing with the credit card banks, Card Associations, Acquirers and payment providers?

    I solve this by getting directly involved with the financial institutions, pushing back on existing paradigms and creating new, measureable opportunities enhancing commercial relationships and the customer experience.

    Make sure you check your spelling. It’s measurable.

    Your first statement is a difficult thing to do. It’s not a problem that requires a solution. You take something hard and make it easy. Rework the phrasing to make the first sentence into a problem. Make your solutions clearer. What does “pushing back on existing paradigms” mean? It’s a generic phrase. Be specific and use emotional words.

  165. You know how challenging it is for departments to adapt & stabilize new software tools or outsourced services.

    I solve this for IT and functional departments and/or their clients.

    I do this by facilitating process definition workshops to identify operational needs and process changes and by creating a non-threatening environment to solicit input from team members.

    I solve this for IT and functional clients by…. Your solution is good but just add in some emotional words to connect with the reader.

  166. You know how businesses are always looking at profitably increasing their revenues by growing their customer base and enhancing loyalty?
    I solve this.
    I do this by combing a passion for developing the optimal value proposition with a consumer centric focus that relentlessly defines the business requirements, translates them into achievable actions/goals and seeks feedback for continuous improvement.

    combing should be spelled combining. You use a lot of technical terms but no emotional terms in your solution. Who doesn’t try to optimize value? You want to make yourself stand out.

  167. You know how Service Operations is always looking to drive down costs?

    I solve this…

    I do this by astute P+L management, creative labor and contract management, and partnering with my customers and vendors.

    You need to crystallize your solution. All I know for sure is that you are a good manager. Be more detailed in HOW you manage.

    • You know how Service Operations is always looking to drive down costs?
      I solve this…
      I do this thru my passion for partnering with my customers and vendors to initiate innovative cost reduction activities but also thru astute P+L, labor and contract management.

      Make sure to spell it through, not thru. You help companies save money. This is what everyone claims. You really want to think outside that box. What’s a problem that costs people money? What’s an initiative you have worked on? Please avoid slang like P+L. You want to really explain a real problem that your skillset fixes.

  168. You know how corporations are always looking to their accounting and financial management leaders for efficient cost cutting measures, revenue enhancement and bottom-line growth. I solve this.

    I do this by obtaining early buy-ins from business partners, listening to and understanding their problems, managing and performing audit and analysis work quickly, accurately and in compliance with Federal and state regulations. People always tell me that I have a tremendous work ethic.
    Add more emotional words to your explanation of how you solve this. Otherwise this is great!

  169. You know how frustrated manufacturing companies are struggling with shrinking profit margins in today’s highly competitive markets?

    I solve this!

    I solve this by bringing any organization my own engineering leadership style that inspires a passion for excellence in both my immediate direct reports and cross functional associates, leading to an improved bottom line.

    This is a good start. You don’t need to say “i solve this” twice in a row. Use more emotional words in the solution and be more specific about how your leadership style works. Just saying you are a good leader isn’t enough. How do you inspire the troops?

  170. You know how the pharmaceutical and biotechnology industry is struggling with productivity and aligning strategy with operations?

    I solve this by successfully creating a culture of innovation and by optimizing value-based decision-making at the project and portfolio level.
    [INSERT UPVs]

    I am a firm believer in collaborative leadership which allows me to develop high-performing teams.
    [INSERT UPVs]

    My colleagues remark that I manage teams in a way that allows everyone to work like they have skin-in-the-game. I love creating an environment where alternatives can be evaluated objectively based on what is best for the organization, rather than what is best for any single individual. Rather than hide risks I enjoy bring them to the light of say and developing options for addressing them. Team members respect this style of leadership and organizations learn to trust the recommendations of the teams I build.

    This is a great start please make sure that you clearly state HOW you solve the problem. Try to use more emotional words. How do you optimize value-based decision making?

  171. You know how you are constantly frustrated by the fluctuating and less than stellar safety performance at one or more of your plants in spite of all the effort your team expends.

    I solve this!

    I seed a team culture(we’re in this together!); then use(grow) it in developing a world-class safety management system and propagating a generative safety culture.

    you want to start with a big problem. The bigger the problem you solve, the more you are needed. Helping fix something that is less than stellar doesn’t provide the recruiter much motivation to pursue you. Also the () stuff doesn’t work. it breaks up the flow of your statement. You want this to be catchy and memorable.

    • Greig,
      Here is a version addressing at least part of your critique comments:

      -You know how many of you get blindsided by serious injury or environmental non-compliance incidents despite your company’s best efforts.
      -I solve this!
      -I seed a team culture; then use/grow it in developing a world-class safety management system and propagating a generative safety culture.

      I love this! You have a great emotional word, blindsided, right there in the beginning. Even companies that have never had this problem are still affected by this. The very nature of this word means that they won’t see it coming. I would just tighten up sentence 3. Don’t use /.

      I seed a team culture, which works to develop a world-class….

  172. You know how it’s frustrating when there’s a lack of partnering between an organization’s HR dept and its leaders?

    I solve this by providing comprehensive HR service to managers and staff. I effectively drive the development and implementation of programs that support the needs of the organization’s people. I’m the one who brings to life the execution of the closing of the gap on a day-to-day basis by using a combination of my HR and Project Management experience.

    Try this “You know how a disconnect between the HR department and the rest of the company leads many employees to distrust HR and think of them like Internal Affairs in a police department?” Something along these lines would really pop. Decide if it’s too dramatic for you or not, but this is the kind of direction you want to go in. Think about how nobody trusts the HR rep on The Office and think of an angle.

    • You know how a disconnect between the HR department and the rest of the company leads many employees to distrust HR and think of them like politicians who fail to deliver?
      I solve this by providing comprehensive HR service to managers and staff. I effectively drive the development and implementation of programs that support the needs of the organization’s people. I’m the one who brings to life the execution of the closing of the gap on a day-to-day basis by using a combination of my HR and Project Management experience.
      This is good. The only way to make it a little better is to add some emotional words. That will take it over the top.

  173. Do you know how successful businesses struggle in this economy to improve their bottom line, retain the best employees and keep them motivated?
    I solve this by building lasting relationships with employees, customers and vendors.

    The problem and solution are too generic. I want to know what makes Jerry Gordon different from the next 50 resumes I’m going to read. Everyone claims to have good relationships with employees and help their company save money. You need to solve a real, industry-specific problem that will help recruiters remember you and motivate them to read the rest of your profile.

  174. One of many issues facing our industry today is keeping employees on track. I’ve managed this issue by first setting appropriate expectations and then holding each and every person on the team responsible for their actions. They are responsible for their time management to successfully conclude their aspects of the work, and I support them by encouraging them to learn more ways of working from their successful peers.

    Please try to stick closer to the formula as explained in the post above. You are explaining how you manage an issue. Solving a problem is more valuable. The bigger the problem you solve the more valuable you are to a new company. So if you take this idea and rewrite it with that in mind this will be really great.

  175. You know how critical projects running over budget and time are a problem in our industry?
    I solve this.
    I do this by using customized methods, for each project, to fine tune schedules and budgets and developing creative ways to lead team members to perform at their peak.
    Make the problem stronger and industry specific in your branding statement. So mention IT etc there. Don’t use the word problem. Instead state what the problem is. Why is running over budget bad? Does the company lose the client? Add some emotional words to the solution sentence and this will be stronger as well.

  176. You know how business owner’s expectations are for the best their accountants have to offer but are increasingly frustrated with not getting effective solutions to the tuff issues they are facing?
    As a seasoned accountant I have learned the art of superior client service.
    I work hard to understand the needs of the client in order to provide timely, effective and insightful solutions that will produce positive results.

    It’s spelled tough. The first sentence needs more clarity. What is the tough issue they are facing? That’s what you need to solve.

    • You know how business owners are increasingly frustrated with their accountants because they are not getting effective solutions to the tuff issues they are facing do to poor client service?
      As a seasoned accountant I have learned the art of superior client service and I am sensitive to the client’s concerns.
      Clients appreciate how well I listen and understand their needs when I provide timely, effective and insightful solutions that will produce positive results. I take my time to get to know the client’s business and work with their employees so they feel more like a partner then just a number. They always thank me for my timely and personal service.
      Colleges like working with me because I’m a great team player, I work well under pressure in a fast paced environment with short tight deadlines while keeping my cool and a sense of humor and being someone who can be relied on.
      To explore further how I can produce superior client services for your clients contact me at: larry.franck@gmail.com
      Try to take all this information and convert it into the formula as explained in the post at the top of this page.

      • I’ll try this again with a more direct approach.

        You know how the most significant problems facing public accounting firms today is bringing in new clients and the retention of their current clientele?

        As a seasoned accountant I have learned the art of superior client service to solve this problem. I provide insightful solutions that will help the client make informed decisions and grow their business; thereby gaining a solid reputation that will keep current clients as well as gain new ones.

        Clients appreciate how well I listen and understand their needs when I provide timely, effective and insightful solutions that will produce positive results. I use “face time” to get to know the client’s business, their industry and work with their employees so they feel more like a partner then just a number. They always thank me for my timely and personal service.

        This is the kind of client service I will provide. To explore further how I can produce superior client services to retain your current clientele and help you gain new clients contact me at: contact me at: xxxxx@gmail.com

  177. You know how frustrated manufacturing companies are struggling with shrinking profit margins in today’s highly competitive markets?
    I solve this by bringing any organization my own engineering leadership style that inspires a passion for excellence in both my immediate direct reports and cross functional associates, leading to an improved bottom line.

    By establishing a vibrant environment of mutual trust and respect, teams thrive and achieve high levels of success overcoming all obstacles. People always tell me I have an ability to translate our end users’ needs into an achievable vision that leads to a positive, satisfying outcome for the team and a happy customer.”

    I like this. You solve a complicated problem and use a lot of nice emotional words. You solve a money problem by using relationships skills. Lovely.

  178. You know how senior management gets frustrated when they want to make a decision, but financial analysis is missing critical information thus it misses out on opportunities?
    I solve this!
    I do this
    1) By my keen ability to understand management requirements and provide timely comprehensive analysis.
    2 By eliminating future repetitive issues by improving systems and processes.
    3) By instructing my team to completely understand company’s goals/missions and empowering them to execute them.

    You have a great idea that needs more clarity. It’s a little hard to follow your first sentence. I can tell that it’s a strong idea, so rephrasing it will make it great. You need to be more concise in how you solve this problem. I think your solution is that you see what they want before they know it and you devise systems that are ready when they need information fast. So just merge those 3 points into one clear sentence.

  179. You know how clients desire luxurious event service, quality, and value on a modest budget?

    I solve this by building rich relationships with vendors and partnering with my clients. Building these connections allows me to better understand my clients’ desires and goals, enhances the creative process, and provides buy in and continuous feedback. Clients enjoy working with me because I look out for their interests and aim to exceed their expectations.

    You have a great idea here. You just want to express it more in a problem/solution framework. You know how clients want service that exceeds their budgets and then they get upset. Something like this would make a stronger problem. Then merge those last 3 sentences into one sentence that clearly states how your relationship-building makes sure they get the luxury they want without breaking their budgets.

    • You know how clients get frustrated when their desired luxurious event can’t be afforded on their modest budget?
      I solve this by building rich relationships with vendors and partnering with my clients. With a deeper understanding of a client’s goals and greater product knowledge, I create a luxurious event that’s within the budget.

      Your solution is good, but let’s try to make the first sentence a little stronger. How about “You know how frustrated clients who didn’t get the event they want start costing your more and more business….” Something in this direction. The bigger the problem, the more valuable your solution.

  180. Greig,

    I am submitting a corrected statement to my the October 12th submission:

    You know how reinsurance companies focus on premium collection to the detriment of loss development?

    I solve this…

    I do this by keeping an eye on losses and perform audits.

    This is a good, solid foundation. If you expand with some emotional words to connect with the reader, this will be really excellent.

  181. You know how it’s sometimes frustrating dealing with big multi-national companies in the UK DIY and Builders Merchant sector and maintain your companies margin! Feeling helpless to negotiate your way out of the situation with a great result not just for the customer but also your own company!

    I solve this by building relationships quickly with the key contacts so that they feel like a partner and not a customer. Over delivering on their expectations and communicating my vision and understanding their focus.

    You start with something that’s frustrating. That’s not a problem. That’s a minor inconvenience. Would you rather hire a problem-solver, or an inconvenience-minimizer? You first sentence is 2 run-on sentences that are confusing to follow. I think you have a great idea in there about customers turning into adversaries. So please re-write the first part. Try to make it half as long and I think it will be much clearer.

    • You know how both Builders Merchants and their Building Product Suppliers need to maintain margin and yet both sides need to be profitable?
      I solve this by building value into my offer to both sides, my desire is to find out what my customers are dissatisfied about and correct it removing the barriers to a sale. I consider areas of cost savings which will achieve results for both parties.

      The first sentence needs to be a clearer problem. It’s not clear which side you work for. You want to solve a problem that is costing your future company money or business. This is a good start.

  182. You know how one of the biggest challenges in pharmaceutical sales is getting quality time with the physician and decision makers?

    I solve this obstacle:

    None of those UVPs will work for the 3rd sentence. Sentence 3 is about how you solve the problem. Not about how you are a great worker etc. “I solve this problem by connecting with staff in a unique way…” Something like this would fit better.

  183. My Branding Statement –
    You know how over the years the distribution industry continues to change, does challenged having the right leadership in place to meet the basic premise of fulfilling the business direction – Delivering the right product to the right place at the right time for the right cost.

    I do this by establishing attainable and sustainable KPIs’, mentorship and collaboration with every sector of the business, beginning with the end in mind (cost containment and reduction)

    Your first sentence isn’t clear. I can’t understand what you are saying after the word change. Please double-check the grammar. I think you are saying that the industry is always changing and that the problem you fix is making more money. But I’m not sure enough to critique this further.

  184. You know how the construction industry is constantly struggling to develop strong leaders as well as competent leaders?

    I solved this conundrum by being an outstanding leader first and a competent engineer second. Applying this same philosophy when building successful organizations, I created an inspired workforce who then achieved exceptional results. I have built a reputation by customers and clients as being their key success partner

    This has a lot of great elements. It’s industry specific and a real problem. But you want to make the first sentence a clearer problem. Why is not having strong leaders bad? If you add that element it will make your solution more powerful. And thus make you more valuable.

  185. Do you know how Service Operations is always looking to drive down costs?

    I solve this…

    I do this thru my passion for partnering with my customers and vendors to initiate innovative cost reduction activities but also thru astute P+L, labor and contract management.

    Every company wants to make more money. Using things like P+L are a negative on your statement. You want a clear statement about a real problem you fix. Don’t use abbreviations or misspellings and focus on a real problem that is SPECIFIC to your industry.

  186. You know how a communication deficit (too much or too little) occurs during most project implementations.
    I have solved this challenge by determining proper communication flows needed for project members and stakeholders.
    This is accomplished via a checklist and schedule that captures what information needs to be shared, with whom, and when throughout the project life cycle.

    Your branding statement is supposed to be about how you will solve problems at your new company. If you call what you solve a challenge, it is now much less than a problem. You also claim to solve too little communication AND too much communication. You are spreading yourself way too thin by solving two completely opposite problems at once. Please try to crystallize on problem and how you uniquely solve it.

    • You know how a communication deficit can occur during most project implementations.
      I have solved this by determining proper communication flows needed for project members and stakeholders.
      This is accomplished via a checklist and schedule that captures what information needs to be shared, with whom, and when throughout the project life cycle.

      You know how breakdowns in communication can delay or even shut down a crucial project in midstream? I solve this by developing a checklist and communication strategy that incorporates all members of the team and clearly defines their roles throughout the life cycle of a project.

  187. You know how difficult it is to streamline, improve, and control your field operations staff’s performance, costs and services?
    I have done it!
    I solve this by ensuring that team members are aware of the overall business objectives and strategy, utilizing involvement, empowerment, accountability, and best practices to effect change management.

    This is a good start but just needs a little modification. Try to be more specific about your problem and solution. Instead of listing 6 problems and 6 solutions, just focus on one powerful thing that makes your work unique. What makes you memorable?

  188. You know how the speed of changing technology impacts an organizations ability to maintain growth and profit with repeatable results?
    I solve this with a steadfast process:
    My strategy as a business development leader is linking solutions to the challenges of my customers; which means I’ve learned how to listen to them! Customers tell me that I make them feel like they have a strategic partnership, not a vendor relationship.
    You list a situation not a problem and then kind of describe the kind of worker you are. You want this branding statement to be laser targeted. What is one big problem in your industry and how do you fix it. “You know how the speed of changing technology ends up costing your money as you constantly try to maintain your current marketing strategies while trying to future-proof your technology?….” Something like this is much more punchy and memorable.

  189. You know how hard it is for organizations to maintain or increase their sales during an economic downturn where more and more consumers are changing their buying habits by switching to Dollar Stores?

    I solve this by looking at the challenge as an opportunity to apply some TLC.
    • Turn to the retail team to help formulate action plans to address the issues and exhibit opportunities.
    • Leverage my “know how” to uncover unique and compelling ways to penetrate the customer in order to grow the customer and my business in a profitable manner.
    • Communicate the knowledge and connection of emerging trends based on the customers’ vision and goals.

    Your solution is way too long and breaks away from the formula. Please re-read the blog post at the top of this page. You want to keep this short and sweet. You list two problems and then 3 solutions. It should only take 1 solution to solve 1 problem. That’s the mindset you want to build this around. You want your first statement to be something about customers fleeing to bargain stores and your solution is how you prevent that.

  190. You know that long-term care administrators struggle with losing the ability to provide competitive service excellence due to ongoing Medicaid budget cuts.
    I solve this crisis.
    I do this by:
    – Building census through targeting of niche markets.

    – Reducing costly staff turnover by providing additional training and support systems currently overlooked by the majority of nursing facilities. Staff members trust me to admit their frustrations with “difficult” residents or request my seasoned advice as my own career began by “working in the trenches”.

    – Improving facility reputation by increasing current resident satisfaction through a person-centered care approach. Former residents and their families have openly praised me for my patient listening, swift action responses, and making dreams a reality.

    This is way too long to be a branding statement. Think of this as your slogan. You want to make people remember you and why you are important in 2-3 sentences. Adding in bullet points makes this too long and turns your branding statement into a cover letter. We just want to quickly remind people why you are amazing and convince them to then read the longer parts of your linkedin profile and resume.

  191. You know how frustrating it is when you want to implement technology to solve a business or technical problem and don’t have the time to brainstorm solutions, so you take the easy way continuing down the same path until you realize that help is needed from a professional source.
    I do this by drawing on my unique background of being an IT delivery manager at Chase Bank and consulting sales at various IT firms to understand the business issues and help transform them into solutions that will meet and exceed your expectations.

    Your statement slides too far away from the our proven formula. You describe a situation that is frustrating and then how your potential employer makes the wrong decision. That’s the wrong angle. We want to focus on why you are amazing, not why they are making wrong choices. We want them in a YES state of mind when they read your profile. Start by simplifying the problem. You don’t need to name drop in your branding statement either. We want people to remember you, not where you worked.

    • You know how frustrating it is when you want to implement technology to solve a business or technical problem and don’t have the time to brainstorm solutions.
      I solve this by drawing on my unique combination of having an IT infrastructure, software development and consulting sales background that allows me to understand the business issues and help transform them into solutions that will meet and exceed your expectations.

      This is a big improvement. But what happens when there is no time to brainstorm? THAT’S the real problem. Bad products? Bugs in the machine? Loss of clients? The solution is good, so now let’s make the problem bigger. This makes the solution all the more valuable.

  192. I look forward to your comments.

    You know how important it is for company’s to maximize sales, balance their credit risk, improve cash flow, and reduce their bad debts.
    I solve this by dedication and passion for the job, teamwork and collaboration, empowering team members to make decisions, and enthusiasm for helping a company reach its goals.

    Try to isolate one problem that you solve specifically. You list a ton of problems that all mean make more money. Then you solve it with a lot of generic terms for being a good worker. We want to make people remember your profile, so we want something sharper. What makes you unique? Everyone will claim to help companies make more money. What makes Stephen special?

  193. My branding statement:

    You know how businesses struggle to reach and persuade their target audience?

    I solve this by:

    Writing content that compels readers to take action and developing strategic plans using social media to make connections and produce leads.

    This is a good foundation. Try to use your ability to write compelling content and apply it to your branding statement. This is your chance to persuade the reader. In your first sentence you want to say something about how the failure to convince readers has a negative affect on your potential employer.

  194. Some of the greatest challenges in the pension administration industry that we have to deal with are the completion of large amounts of work before the various deadlines that applied and to complete the work accurately enough so as not to create any unwanted issues with the clients or the government (IRS, DOL, etc.) and the challenges of adapting to various adjustments due to changes in the business partners we worked with, changes or upgrades to the software that was used, finding new and improved methods of data collection and adapting to changes to IRC regulations and contribution limits. As part of the management team, I contributed significantly to the transition process regarding these issues and assisted other team members in the process and I was highly involved in finding the best and fastest ways to complete our work with the software, data and other resources that we had at our disposal and ensuring that the other team members were aware of how we expected the work to be done according to the protocols and standards that were established.

    Please try to follow the formula as closely as possible. These long sentences are hard to follow and won’t motivate the reader to look at the rest of your LinkedIn profile. Please read the blog post at the top of the page for help will organizing your branding statement

  195. Do you know how companies have great product strategies but may be blind-sided by the lack of response from the customer or prospect?

    I solve this by:

    1. Working side-by-side with my colleagues in the field, walking in their shoes

    2. Creating original and innovative marketing communication tactics with a timeline and a ROI

    3. Investing in my agencies as a partner, not a vendor in the solution

    It looks like the problem you solve is not hearing back from customers? Please try to crystallize this problem so that your solution becomes more valuable.

  196. You know how Procurement can receive a negative review when orders are not placed in a timely manner, the staff rarely returns phone calls or doesn’t add value to the Company’s bottom line. I solve this by:  Letting the inside customer & external supplier know they are working with a professional who is truly listening to them  By ensuring goods and services are provided in a timely fashion and communicating with the individual requestors. If your Company values having a Procurement professional on board who will go after cost savings, let requestors know that their communications are valued and appreciated, and Suppliers know what is expected of them , call me at (650) 226-3666

    There are a bunch of strange graphics popping up in your branding statement that make it hard to read. Please take the time to clean it up so that everyone can read it. Please try to include more emotional terms to go with your many technical terms when cleaning this up.

    • I believe this is an effective re-write:

      Tactical Procurement vs. Strategic Procurement….how does your Company solve this dilemma? Depending upon your size you can have individuals doing both. However, I can assist in solving the problem with my many years of processing individual requisitions, solving Receiving and Accounting problems and also listening to Department’s needs for future requirements. Looking at better processes or consolidating procurement requirements into a competitive bidding situation are some examples of strategic thinking I can bring to your organization. Call me at (650) 226-3666 so we can discuss the tactical and strategic ideas I can bring to your organization

      This doesn’t follow the formula at all. It’s too long and lacks focus. What is one problem in your industry that you solve? “You know how the struggle between tactical and strategic procurement can cause a breakdown in a supply chain, losing you money, clients and respect in your industry? I solve this. ….” Just write the final sentence to fit this.

  197. Brand Statement for Sandy Ferguson

    As you know Call Centers are always looking for solutions to maximize the value they can gain from their centers.

    I solve this by increasing the skills of the supervisors, team leaders and front line representatives; driving performance metrics.

    I do this by training and coaching in a team environment, getting those working in the call centers emotionally engaged; building the best team to drive up performance and reduce costs.

    Please try to simplify the problem you solve. Your first sentence is too complicated and I’m not sure from reading it what you fix. It sounds like the problem is that call centers want to be more profitable.

    • As you know a companies Call Center can add great value to their organization.
      I focus on this by increasing skills of the supervisors, team leaders and fron tline respresentitives driving performance metrics.

      Please reread the post at the top of the page explaining the formula. You want to stick as closely to this as possible. Problem and then solution.

  198. Why do companies seek Project Engineers with experience in multiple disciplines that consequently have the ability to see the “big picture”? I can do that. I possess a unique balance of engineering and project management skills that allow me to perform quick assessments and problem solving of all types of projects and systems.

    The first sentence is a question, not a problem to be solved. The second half of your statement doesn’t answer the question. What is a problem in your field that you solve in a unique way?

    • Companies seek Project Engineers with experience in multiple disciplines that consequently have the ability to see the “big picture”. I can do that through an extensive multidisciplinary engineering and project management background. I possess the demonstrated ability to quickly recognize the pitfalls and strengths within a process. Through the application of unique insight and experience, I have the ability to rapidly and effectively bring resolution to a variety of complex technical issues encountered in the project management arena.

      Please reread the top of the page and convert this into the formula.

  199. You know how marketing executives are always looking for quantitative results from their advertising campaigns and seeking a definitive correlation to sales?
    I solve this by creating breakthrough campaigns that deliver measurable results.

    This is about a desire not a solution to a problem. This is something that would be nice for a company but it’s not going to motivate them to hire you. You want to solve a problem unique to your industry. What happens when they don’t have good data on their campaigns? They lose money? Products fail? Clients leave? THOSE are problems.

  200. You know how Executive teams are continuously frustrated with the amount of time and lack of speed products need to reach market? You know how frustrating it is to take a product to market only to have it displaced by a competitor who spends more marketing money?
    I solve this.
    My unique combination of being an animal health specialist, a product manager, a market researcher, a sales manager and a sales professional combined with my work ethic, “can do” attitude and creative entrepreneurial thinking allows me to hit the sweet spot with your customers and your market at the same time.. in a very short time span… on or below budget.
    Let’s talk about how I can move your brand forward at record speed

    This is about 2-3 times longer than it should be. Your brand should be quick and memorable. Once you go over 3 sentences it becomes a paragraph and easy to forget. You have a real problem but you want to phrase it more like “You know how taking too long to bring a product to market can kill an entire project and lose a company clients and money etc.” Something like this. Good start.

  201. You know how challenging it can be to have prospective clients consistently commit to your service?
    I can solve this because I have a knack for tailoring my discussions around the needs of the client – once their needs are met a commitment is eminent.

    I can’t tell what industry you are in from this. You want a specific problem in your field. I think you’re in sales but that’s just a guess from this statement. The first sentence is a challenge. Maybe it is challenging but they are already getting commitments. So then you are not needed. That’s why the first sentence needs to be a problem. So they need you.

  202. You know how organizations are frustrated with maintaining and sustaining strong business results in the current economy. I solve this by partnering with leaders to clearly align leadership strategies, organizational goals, customer needs and workforce systems. People always tell me they enjoy working with me because I am a good listener who cares about them and they enjoy my enthusiasm and passion which inspires them to personally achieve more and become engaged in taking their organization to a higher level of performance.

    This problem is too generic. Take the content from your final sentence and merge it into your problem for a better flow. Then get rid of that last sentence. The branding statement is just to get them to read your profile. So it has to stay short and to the point. What’s a specific leadership problem you solve other than the desire to make more money?

  203. You know how corporate leaders are always looking for ways to increase employee engagement ultimately resulting in higher quality and productivity.
    I solve this.
    I do this by implementing proven employee relations leadership development initiatives to include training modules that enhance the leaders awareness on techniques around how to engagement, interact and motivate their staff to achieve and ultimately exceed company objectives
    The problem is good but you want to state it as a negative. Instead of increasing quality you want to talk about how low engagement hurts the business and you prevent this problem.

  204. You know how technology leaders struggle for a way to deliver business value to customers via projects.
    I solve this!
    I do this by professionally organizing and focusing project teams based on stakeholder value. By applying my deep experience in running projects, I identify and manager risks, remove barriers to effective teamwork, communicate progress to stakeholders and aid business leaders in making smart decisions that keep pace with their current business objectives.

    This problem seems strange. If someone is a tech leader, surely they can deliver to customers. Otherwise they wouldn’t be in business. You want a more specific and unique problem. The solution is really long and complicated because the problem is too generic. Just pick one problem and one solution.

  205. You know how companies are always looking for success.
    I solve this by establishing ways to increase profits and decrease taxes. My passion as an Accounting Professional is to assist a company, customer, or client to succeed by utilizing my resources, skills and education.

    All companies want to be successful. Instead of desire to make money, your problem should be about fear of losing money. “You know how one accounting mistake can cost a company their entire profit margin…” Something scary like that. Try to turn the last 2 sentences into one.

  206. You know how leading a global or domestic learning initiative can be frustrating with divergent stake-holder interests?

    I solve this by inspiring greater cross-functional cooperation through innovative ideas that address burning needs. With vision, I unite constituents by gaining buy-in toward a specific goal. People like working with me because of my passion, creative perspective, international background – and sense of humor!

    The first sentence starts off great but as soon as you use the phrase “can be frustrating” you take away the tiger’s teeth. Now the problem is just a frustration. You only want 1 sentence after the phrase “I solve this….” So merge those sentences into one solution for one problem.

  207. I am an administrative professional with a keen eye for organizing, executing and managing projects for executives. I also take ownership in revitalizing departments by streamlining work flow and creating time savers, which have helped my employers reduce costs. I excel at being the primary point of contact for clients, management, internal business units and outside vendors.

    Please read the post above and try to convert this into the formula. This is just a list of your qualities. How do these qualities help you uniquely solve a problem companies in your industry are facing?

  208. As you know companies are always looking for new markets and opportunities to expand the use of existing products and services.
    I solve this because I have a knack for finding new uses for existing products.
    My philosophy has been to look at each sales situation as unique and an opportunity to engage with colleagues and my prospect to build long-term partnerships. Several times in my career this ability has led to new industry or vertical market opportunities for my company. Customers and my peers enjoy working with me because I use my interpersonal skills combined with technology to help deliver solutions that work.

    This is really good content but the phrasing makes it hard to follow. Try cleaning up the first sentence and starting with “You know how…” You have about 4 extra sentences at the end. Take the best parts of that and make it all one sentence.

  209. You know how companies increasingly seek to manage ethics and compliance risk holistically as the key to fostering and sustaining a strong ethical corporate culture, and that by acting ethically, they have a greater opportunity to outperform their peers and win in the marketplace?

    I solve this.

    I do this by aligning competitive strategy with the mechanisms that identify, aggregate, mitigate, avoid and transfer risk so the company can reduce losses while seizing opportunities.

    This is quite good. It’s a little complicated to follow though. Try to cut the first sentence in half so that the problem is clear and understandable. That will make this really pop.

  210. The insurance industry is always challenged to improve sales while reducing operational costs. I have solved this conundrum in several unique ways. My approach is to invest time and resources in developing salespeople with a nurturing and hands on approach. By having open and 2 way communications with them and setting specific targets within prescribed timelines. Arming them with the latest in technology and education. People always thank me for making them feel like partners in the process and not just employees. My strategy is also to conduct detailed departmental operational reviews and pinpoint problem areas and execute corrections. I have a passion for uncovering unique and compelling ways to streamline insurance operations while keeping my cool under pressure and having a knack for being able to change course at a moment’s notice and immediately becoming immersed in the new direction. My business philosophy is to never ask someone to do something that you would not be willing to do.

    This is too long. We want 2-3 sentences. Try to list a problem other than the desire to make more money. As stated in the post above, all companies want to make more money. So it’s not a unique problem.

  211. You know how companies struggle to overcome stagnant and declining sales while achieving sustainable revenue growth and profitability?

    I solve these issues by leveraging my combined expertise in business development, multichannel sales and the delivery of large-scale complex solutions to Fortune 500 Companies. Exuding a passion for winning with integrity, I energize the entire team resulting in revenue optimization, cost containment and EBITDA improvement. This has built my extraordinary proven track record as a hunter, farmer and leader of high-growth, turnaround, and entrepreneurial ventures.

    This is just overly complicated. You are trying to say too many things at once. You just want to list one problem and one solution. The rest of this information would be great later on in your linkedin profile. The purpose of the branding statement is to get them to remember you and read the rest of the profile. If you try to accomplish too many things at once that can get lost in the shuffle. Try to make the problem more specific. All companies in all industries want more sales and revenue. What’s something specific that’s losing them money or business in your industry?

    • You know how companies continually search for profitable ways to expand the use of existing products and services into new markets?
      I solve these issues by leveraging my combined expertise in business development, multichannel sales, global expansion, and the delivery of large-scale complex solutions to Fortune 500 Companies.

      Clipping it down to this length is much better. It’s leaner and meaner. The problem is good. In your solution sentence, focus more on emotional words rather than your areas of expertise. Otherwise this is really strong.

      • You know how companies continually search for profitable ways to expand the use of their products and services into new markets?
        I solve these issues by conquering obstacles in highly challenging environments, creating and executing innovative marketing solutions and managing complex business relationships.

        this is a good branding statement.

  212. You know how the business side of an organization is frustrated with their IT department’s inability to meet their expectations for delivery of software?
    I solve this.
    I do this by partnering with the business and understanding their needs. I bring the business and IT groups together and assist each group agree upon delivery expectations going forward.

    The first sentence is pretty good. If you can solve a problem bigger then frustration that would be great. Try to make the problem something that costs the company money. Like the business side promises and then the tech side is late so clients get upset etc. The last 2 sentences should be merged and crystallized a little better. This is a great start though.

    • Thanks for the feedback! Here is my next revision.

      You know how the business side of an organization is frustrated with their IT department’s inability to deliver software on-time and on-budget to their customer base creating customer satisfaction issues?

      I solve this.

      I do this by partnering with the business and bringing it together with IT to allow each group a forum for communicating requirements, concerns and expectations for the project.

      People always tell me I am diplomatic and develop good relationships with diverse groups. I have a unique ability to see the big picture which enables me to keep the various groups focused on the desired near term objectives without losing sight of the long term goals.

  213. You know how Product Management is always looking to align product planning with execution?
    I solve this.
    I solve this by 1) aligning company goals and product strategy with requirements and resources and 2) developing and executing processes integrated with product execution across internal and external stakeholders. This glues the product planning with product execution.
    The first sentence isn’t a problem. It’s something that people want. So it can’t be solved. If you convert this into a problem format it will be stronger. Also don’t put number in the final sentence. You want this to be short and sweet. It’s just a lead in to get people to read the rest of your profile.

  214. You know how frustrating working in a matrix environment can be, there are days when it seems like you need a translator to coordinate team communication and performance with shifting market or organizational demands.
    I solve this. A strong, analytical approach gained from working with and leading multidisciplinary teams in R&D and business allows me to quickly pull out the essential details from a wealth of information, translate it clearly and build strategic, practical solutions that allow your organization to adapt to a changing landscape.

    This is a good start. Take this and shrink it down into something bite sized. The branding statement is like your slogan. You want it short and memorable. If it’s too long, the recruiter’s attention will drift.

  215. Need to know how to succeed with writing a proposal?

    Worried about not utilizing your industry collateral to the best in your proposal writing efforts?

    I can identify and interpret what is important to your prospect and maximize sales messages and themes within your proposal giving you the best competitive advantage.

    I bring a strategic customer / competitor focus to writing proposals (not simply regurgitating technical writing which does not communicate effectively) to clients and prospects to win more business in the competitive environment.

    I do this by applying the tools and techniques employed by the leading Business and Proposal Development company in the world.

    I am expert in bid and proposal strategy and development, extensively grounded and experienced with over 13 years in the *Shipley Associates methodology and approach. I am also APMP certified.

    This is too long. You want your branding statement to be short and sweet. We have developed a formula that is proven to work, so the closer you stick to that the greater your chances of success. Please convert this into the formula.

  216. According to a leading industry consultant, about 70% of corporate computer users need help when it comes to negotiating contracts and asset management of their IT products.
    Since hundreds of these companies have already asked for my advice on these issues, I know this is accurate.
    Buyers need a strong advocate who is as passionate as I am about creating the right solutions that save money on new transactions and make effective use of their current assets.

    Please read the post at the top of this page. Your branding statement should follow the formula up there.

  217. Why do companies want Project Engineers with experience in multiple disciplines that consequently have the ability to see the “big picture”? I can do that. I possess a unique balance of engineering and project management skills that allow me to perform quick assessments and problem solving of projects and systems.

    This doesn’t follow the formula. It’s a different framework. Please reread the post above explaining the best formula for maximum results. Problem – Solution. That is way more powerful than Want – Provide. We want to make them remember you.

  218. You know how tough it is to increase revenue and profits in this economy?
    I solve this!
    I am a creative, resourceful, and results-oriented Sales | Marketing | Manager with proven experience growing revenues and improving profits – even in these tough economic times. I am an innovative, strategic thinker capable of developing and implementing effective strategies. I am an accomplished cross-functional team builder that can clarify goals and deliver solutions in a timely fashion. I am extremely well organized, an excellent written and oral communicator, with substantial transferable skills that can improve your bottom line.

    The first sentence is a statement not a problem. Also most companies that are hiring are seeing in increase in profits not a decrease. The losing companies are firing not hiring. You want to solve a problem other than “You know how some companies want to make more money?” All companies want to solve that. The solution you provide is WAY too long and complicated. You want one problem and one solution. It shouldn’t take 7 things to solve one problem.

  219. In a time where speed and efficiency are king, community relations can get lost in e-technology and apps which are far removed from the human touch and personal trust. I bring personal trust to relationship management in your community through compassion, intelligence and results. I am an active listener with a gift to quickly create the touchstone that business and community need for win-win solutions.

    Hi Henriette. This is a great description of you, but if you can turn it into the formula it will provide better results. Please read the post at the top of the page for the formula.

  220. You know how projects are always found to be late and end up over budget.
    I solve this.
    My passion has been to analyze the past to change the future. The formula of analyzing past performance data, identifying bottlenecks while mentoring stake holders and vendors will create partners in success. With a clear focus on goals and weekly monitoring instead of fire fighting noise becomes the fluid process to overcome challenges for achievement.
    The first two sentences are good. The final section is too long and confusing. Try to crystallize how you uniquely solve this problem in just one sentence.

  221. You know your online brand in games, entertainment, and e-commerce is looking for relevant, high-quality, SEO-friendly content that makes your brands stronger, easier to discover, and more attractive to a constantly changing audience.
    I can help you with that.
    I do this with top-to-bottom editorial content strategy fueled by 14 ears of cross-functional experience, and with detail-oriented content planning and execution with both internal teams and freelancers.
    This statement is really soft. You help people get something that they kind of want. If you solve a big problem then you are a necessity instead of a bonus. That’s what you want to be. The bigger the problem you solve the more a company needs you. I can help you is not a very strong statement. You want to be a clear solution to a real problem they are facing.

  222. You know how warehouse and distribution customers are always looking for a company that will actually do what they say
    I create facilities and teams that do this.
    I accomplish this by creating a strong working culture that takes great pride in emphasizing that people doing the day-to-day tasks are the true subject matter experts. The individual expertise is formed and guided on a daily basis by documented processes and procedures. This type of culture creates strong and consistent results that meet or exceed the customer’s expectation.
    The first sentence needs to be a problem for the company you want to work for. If a company lies to their customers then the customers have the problem not the company. You want the problem to be something that costs the company money or clients. And express it that way. Try to stick as close to the formula as possible.

    • You know how frustrating it can be when your sales staff and customers work so hard and it feels like the warehouse and logistics group let you down because they are not on the same page.
      With my progressive career encompassing all facets of warehouse and distribution I solve this with experience and a synergistic approach.

      You have the right idea, but just reverse the order. Remove the word frustrating from the first sentence. You want all of the emotion in the second half of your branding statement. “Let you down” isn’t enough of a problem. Do bad logistics negatively affect a company on a scale beyond the emotional? Magnify the problem to increase the value of your solution. Start the final sentence with “I solve this…”

      • You know how it can be when your sales staff and customers work so hard and it feels like the warehouse and logistics group fail because they are not on the same page often causing unnecessary costs and loss of customers.
        I solve this with experience and a synergistic approach with a deep understanding of all facets of warehousing and distribution.
        In my proactive approach I begin with the end in mind always seeking for understanding before seeking to be understood
        My customers and vendors always tell me that they appreciate my Win-Win approach in all situations.

        this is good

  223. You know how companies always want to add and retain customers/users. I solve this problem. I do so by providing personalized service and resolving issues quickly and efficiently.

    This is good because it follows the formula. But it’s way too generic. It applies to nearly every single worker in the world. Every company wants to keep customers. Every worker tries to be effecient and keep those customers so they keep their job. You want to solve a problem specific to your industry with a solution that makes NICOLE unique. What makes you great? This is your chance to show that.

    • You know how businesses want to have great customer service, with few or no complaints. I solve this. I pay attention to customers’ needs and wants, determine which product or service will best meet those needs and wants, and show them how that product or service will benefit the customer.

      • You know how retail has to fight to get and retain customers. I solve this. I listen to customers’ needs and wants, determine the best product(s) for them, and tailor my description to fit their requirements.

        This is quite good. It’s lean and mean. If you could clarify a little better what you do, that would increase the value. You only use the word retail in your first sentence. This is a mass noun here and it’s meaning is ambiguous. Are you talking about the industry as a whole? I have no idea what this means: “tailor my description to fit their requirements.” So just adding a few more description words will make this branding statement great.

  224. You know how speed and efficiency are king in a world where community relations can get lost in e-technology and apps? The process of ‘relating’ can be far removed from the human touch and personal trust.

    I solve this by bringing very human personal connection to relationship management in your community through compassion, intelligence, intuition and results. I am an active listener with a gift to quickly create the touchstone that business and community need for win-win solutions.

    If we break down your statement. You solve the problem of a lack of human connection by bringing human connection. You want to solve a problem that businesses want solved. Businesses like speed and efficiency. You can remove the sentence about being an active listener. It’s extraneous. Does the lack of human connection lose a company money in the long term? Does it lose them clients? We need to know why this is bad. Then you can solve it.

  225. You know how finance executives/board members often feel frustrated when they don’t receive financial information timely or the reporting system provides ineffective data for making their decisions?

    I can solve this because I have a knack for analyzing complex situations and streamlining processes. I have an outgoing and determined personality that can work with your staff to ensure that the deadlines are met for the organization.

    If we break this down, the problem you solve is that sometimes board member feel frustrated. That’s not a big enough problem to motivate recruiters. The problems should be about how not getting data on time loses them money or clients or hurt their business. You want to solve a big problem so that you are needed. The outgoing personality part doesn’t need to be a part of the branding statement as everyone says that. We want the branding statement to make you unique.

  226. You know how medical device companies are always looking for highly skilled salespeople to grow their business

    I solve this by concentrating on offering technical advice on the use of the products I sell and thus idealizing the surgical result for surgeons ; I build loyalty and long term relationships

    You have a good foundation. But you want to start with a problem rather than a desire. Talk about how hiring unskilled salespeople loses them money or business…

  227. You know how your Key Performance Indicator’s never seem as good as the competitions?
    I’ve solved that problem.
    By using a broad mixture of engineering and management tools to lean out an organization, make very wise make-buy decisions and provide all the internal resources necessary to be successful, my employers consistently became stronger competitors.

    This problem just seems like a bit of jealousy between two companies. You want to say how the lack of these indicators can cost a company money or clients etc. That will turn this into a problem. The solution should be in the present tense not present perfect. If you solved it for other companies, why are you looking for a new job? We don’t want to plant that seed in anyone’s mind. We only want to talk about the future. Good start.

  228. You know how frustrating, & non-productive it can be when your business team & your legal team don’t seem to be “singing from the same sheet of music” (or understanding the mindsets, needs, problems, desired outcomes, or “jargon” of the other)?
    I solve this by being a “win-win” focused, MBA and JD credentialed self-starter at the director level.
    I have a a unique blend of legal education/experience, & business education/experience (in both the for profit, & not for profit, sectors) that consistently produces positive results as seen in each of my work experiences.

    You have a good idea about the business and legal teams not syncing. But you don’t solve a problem. You solve something that is frustrating. You want to take this statement and make it clearer. You don’t want any sections in quotes or using (). That’s a sign that you are making it too complicated. Think short and sweet. We want this to be really simple. Why is the two teams not syncing bad? It causes people to quit? The company loses contracts? You want to fix a big problem. The bigger the problem the more valuable you are.

  229. You know how the quickly changing market dynamics of the Pharmaceutical Industry requires companies to seek leaders that can manage their teams through the distractions that change presents, to insure goals are achieved even when there are personal concerns about what change entails. As a manager, I do this.

    This doesn’t follow the formula for a branding statement. This is the start of a really good cover letter. A branding statement is about a problem you solve. What makes you unique?

    • You know how cost containment, is necessary with today’s’ business plans. It is not without loss. As budgets are reduced and re-appropriated, the one area that suffers is Sales Training. Sales professionals have less tenure with their disease states and the addition of contract sales makes it all the more challenging. While remote and at home training have improved. Messaging pull through has to be reviewed and modeled at the point of customer contact. Leaders with the ability to coach and teach in the field are the key. I do that!

      Please reread the explanation at the top of this page and try to stick to the 3 sentence formula.

      • You know how cost containment is key to the bottom line. It is not without loss to training. Leaders with the ability to teach and coach can bridge this gap. I do that.

  230. I added more of the tapping into folks needs with a slight change up of the first paragraph….
    Ever get concerned that your team is not running on all cylinders? Are you worried that a big project or product that your company is working on is not shaping up the way you want? Perhaps you are hiring or upgrading a strategic position(s) in your company? All these business concerns and plenty more like them have one thing in common…. PEOPLE. As I have worked through these and many other issues like these examples it is not just about getting the most out of your folks it about getting the right stuff out of them as well.
    There is no silver bullet but over my 22+ years of leading or working within successful teams, I found that there are three key components that help me work though nearly all my business opportunities and keep my teams healthy. (1) Over Communicate: Make sure everyone knows why he or she is here, why he or she is important and what is expected. (2) Establish an Environment of Straight Talk: All too often people avoid the difficult conversation but, if done right it is extremely beneficial to the employees, company and the task at hand. (3) Collaborate: No one, despite his or her degree or working background knows it all. When your team is collaborating superior ideas come forward.
    Even thought my formal education is in Marketing, learning and building on these three tenants of management execution have allowed me to transcend professional silos, learn things I would never have been able to and work successfully in diverse business areas such as industrial engineering, operations planning/research, information technology and many others. These three tenants also drive results. They ensure operations run at peak levels, projects are completed on time and products are geared towards the customer and company needs. This approach also leads to high levels of (1) employee satisfaction, (2) pride by employees (3) higher levels of employee engagement.

    This is just a bunch of content from your LinkedIn profile. Please post only your branding statement here. Read the post at the top of this page please.

  231. You know how company Information technology resiliency is always at risk of being stopped by unexpected disasters that can crush your market share?
    I solve this by working with the leadership team to develop a holistic approach to the entire organization by looking at the history of disasters in the geographic locations where we do business and making sure we address the historical mishaps that have occurred in the past.

  232. You know how consumer goods organizations get frustrated and struggle with how to balance sales growth with margin improvement and competing functional initiatives to product bottom line profit results.
    I solve that I assess profit drivers, develop action plans that maximize results and build a collaborative work environment where everyone get excited about delivering bottom line results.
    This statement basically says “You know how your company wants to make more money faster. I do this with action plans” You want something that is more unique. Wanting to make more money is not a problem. Your unique solution is that you create collaboration in teams right? What happens when they don’t have this? Do projects come in late? High staff turnover? Make the problem big and your solution is more valuable.

  233. You know how hard it is to build win-win relationships with your national account customers?
    I solve this problem.
    I do this by becoming a trusted business partner with my customers so they know that earning their business is important to me. I gain my customer’s trust by always being available to them and by promptly, and profitably, solving their problems.

    This is a micro-issue in your industry. What we want to see is a problem that affects the company as a whole. That way your solution is something that the entire company needs and is worth more than the cost of your salary. Right now you even say that something is hard. Then you say you solve it. It’s not a problem. Just something that’s hard. Try to think of something more specific to your industry that you are really good at fixing and focus on how the problem hurts the company you want to hire you.

  234. You know how providers of all-make heavy/medium truck and bus parts struggle in this economy to increase sales and profits.
    I solve this.
    As top-tier sales professional I exceed sales goals by creating loyal customer relationships based on a partnership approach.
    You start strong, but increase profits isn’t a problem. It’s a desire. If you fix this you are something they want, but if you fix a big problem you are something they NEED. Reword this to talk about how you stop customer flight. You keep customers from fleeing to competitors and they stay with you because they like you more than they want to save a few bucks on inferior parts.

  235. You know how engineers create great new widgets but are frustrated when they can’t determine the idea’s commercial viability?
    I solve this!
    I inspire greater cooperation between internal teams which accelerate strategic creativity and encourage a culture of innovation.
    This is quite good. If you could add some emotional words we can take this from an A to an A+

  236. You know how consumer products companies are always looking for sales experts who can build customer relationships.
    I solve this by understanding both the customer and consumer trends, to maximize revenue and profit for all parties.

    This isn’t really clear. Are you a sales expert or do you hire sales staff? This statement just tells me that you understand trends and help two groups of people make more money. I’m not sure how that is a problem or a solution. Please reread the post at the top of this page and add more emotional words.

  237. Hi Greig, here’s a revised version of my branding statement based on your earlier feedback.

    You know your online brand in games, entertainment, and e-commerce needs relevant, high-quality content to get picked up by search engines and grow your audience. You know social media and search engine optimization (SEO) are important to the future of business, and you know you need writers and content producers to build stuff for your brands, but you’re not sure where to start.

    I solve these issues.

    I do this through deep editorial knowledge and a top-to-bottom content strategy approach that incorporates 14 years of experience in working with written articles/blogs, video, social media, and SEO with comprehensive real-world experience in organizational planning, event planning, team building, and community relations.

  238. Ron Divin LinkedIn Brand Statement and Supporting UVP’s 12-7-11
    WOW, how difficult is it to generate real business value?!
    Well, the high octane teams I put together and mentor fix underperforming companies and give new vigor to tired companies. In fact, to date my teams and I have generated almost $ 1 B (yep B) in documented incremental improvement.
    We dramatically improve tactical and strategic trajectories by building profitable top line; expand distribution within current and win in new distribution channels (branded and generic); create product and service improvement/development, apply classical and gorilla marketing and targeted sales – always bonding with customers at all levels. We have never failed to establish least cost status by applying unyielding emphasis and creativity on operational and supply chain efficiencies and associated risk management. Absolutely, my teams and I are also highly skilled at the design and implementation of supportive balance sheet structures.
    My philosophy that I also instill in all my teams is: “hands on, straight talk, no excuses, be ethical and get it done”.

    This is the start of a cover letter not a branding statement. Please read the post at the top of this page explaining what a branding statement should be.

  239. Most challenges in operational efficiency arise from people, way they work and follow rules, and how they access right information to do their work. As an innovative people person with doctor like insight, I streamline operations by changing the way people work and collaborate to make efficient and timely decisions and maximize efficiency. I have successfully launched new system solutions on a global scale for Chevron, Motorola and UPS Logistics and others and deliver successful projects for oil, transportation, telecom., retail, healthcare, and product manufacturing companies.

    With a strong track record of leadership in public, private and government sectors my strengths include:

    • Building and leading cohesive teams
    • Maximizing utilization of employees, resources and facilities
    • Aligning processes and Solutions to keep quality and customer satisfaction at high levels
    • Allocating resources and prioritizing projects to ensure timely delivery of process/solution improvement

    This doesn’t follow the branding statement formula at all. This is a long list of your previous experience and accomplishments. The purpose of the branding statement is to make a quick statement about why you are amazing and should be remembered. Please read the post at the top of this page explaining the formula again.

  240. Do you know how a company can falter in competently aligning its unique mission and value proposition to its growth strategies, operations, and people. Can you imagine how the resulting inferior financial performance affects shareholders and employees.
    I solve this strategic conundrum.
    ♦ Collaborating with clients, I develop winning and executable strategies to create sustained client value growth.
    ♦ By taking a holistic strategic managing approach incorporating change management best practices, I solve the client’s most pressing competitive issues.
    ♦ With a strong knack for asking the right questions, I mine the most relevant data, and determining the key business drivers and operational levers for business success.

    Even cut down to just your branding statement this is WAY too long. You want 3 sentences at most. You want to crystallize this into 2-3 sentences at most. You want one clear problem with one way you uniquely solve this problem. Pare this down and it can be a great branding statement.

  241. You know how the Finance department is never in tune with the rest of the organization and they are an obstacle to operations and profitability?
    I solve this by applying my expertise in finance, operations, sales, marketing and administration in companies large and small, public and private in a variety of industries.

    I fixed the first half of this for you. You can’t try to target everyone with your branding statement. You want to talk about you, not your future company. How do you uniquely solve this problem other than having expertise? What is your expertise? Use emotional words and don’t talk about large/small or public/private companies. Leave that part out and just tell us why you are great at solving the finance problem.

    • You know how the Finance department is never in tune with the rest of the organization and they are an obstacle to operations and profitability?
      I solve this with my philosophy of “management by walking around”. I dig in and talk to everyone and learn the process and the problems from the bottom up. Then I get everyone involved in removing any obstacles and making the process more efficient.
      The first sentence is good. You can tighten up the second half by explaining more about how your solutions works. Don’t talk bout how you learn. Talk about how you LEAD.

  242. You know how Material Handlers and Transportation Personnel are always at each others throats?
    I solve this through Synergy!
    I do this by creating an atmosphere of trust and understanding of the greater goal.

    This is really good. I love the first 2 sentences. If you could crystallize the final sentence a little more it will take this over the top. A little more clarity and some emotional words in the final sentence will make this perfect.

    • You know how Material Handlers and Transportation Personnel are always at each others throats?
      I solve this through Synergy!
      I do this by passionately creating an atmosphere of trust and friendship with an understanding of the greater goal.

      This is pretty good. Why is your synergy unique?

  243. You know how educational publishers are struggling to catch up with converting their print content to ebooks?
    I solve this by re-engineering their print-focused processes, where they write content once and reuse them multiple times for delivery outputs like print, website and ebooks.
    Wow. This branding statement is amazing. You state a clear problem and a solution that is unique to you. GREAT JOB!

  244. You know companies how are always looking for accomplished Business Development Mgrs., who (with 15+ years experience) can lead field sales & manage key accounts for US and European-based companies to increase their market presence and bottom line, but seem to lose them?
    I solve this issue by discovering new prospects & existing customers in growing them to become major contributors for greater profitability by forging lasting relationships, providing cost-effective business solutions, & delivering superior customer service to owners.
    I accomplish this issue through my indisputable unwavering honesty & integrity, the ability to sell directly to end users or manage distribution channels, & my proven ability to outsell competitors.

    You have some really good content here. But it’s wrapped in way too many words. Pare this down and convert it into the specific branding formula. Remember with a branding statement less is more.

    • In todays difficult economic climate, companies are looking for an accomplished Business Development Manager, who can lead field sales, increase market presence and contribute to the bottom line. This has become an increasing challenge for many companies.

      I have a proven ability to solve this challenge. In my 15 + years of experience, I have successfully discovered new prospects, forged lasting relationships and provided cost-effective business solutions.

      I achieve results with unwavering honesty and integrity.

      My passion for sales can be clearly seen by my proven track record of securing high profile accounts and outselling my
      competitors.

      Please follow the branding statement formula. It is posted at the top of this page.

  245. You know how hotels are always looking for ways to increase banquet revenue in this volatile market
    I solve this and how I do that is by building strong long term relationships with my clients and providing exceptional service to my repeat clients.

    Let’s change the first sentence into an actual problem. Lack of revenue is not a problem. LOSS of revenue is a problem.
    “You know how empty banquet rooms lose your money and risk your staff looking for new positions elsewhere? I solve this by packing banquet rooms with…”
    You want to close with a statement that is unique. Everybody claims to be exceptional. Also you say that you provide exceptional service to your repeat clients. What happens to clients who only come once?

  246. I see how companies are hesitant to buy new services in a down economy
    I work with companies to remove this hesitancy
    I have done this by helping companies build a business case by balancing Value with Return on Investment (ROI)
    BUILD RELATIONSHIPS—ESTABLISH PARTNERSHIPS—EMPOWER THE PARTNER

    Please read the article at the top of this page and try to follow the formula. This statement boils down to you know how to convince companies to spend money in a down economy. I’m not sure how this is strong branding. Please try to follow the formula to create your branding statement.

  247. How difficult is it to generate enterprise value?
    I have generated almost $1 B so far! I fix underperforming companies by building profitable sales, distribution and brands; always establishing least cost operational and supply chain status. I talk straight and get it done ethically.

    Please read the post above and stick to the exact formula for a branding statement. State a problem in your industry. Then state how you uniquely solve this problem. The further you deviate from this formula, the less branding impact your statement has.

    • You know how hard it is to generate business value?

      I have generated almost $1 B of business value so far by building profitable sales/distribution and brands; establishing least cost operational/supply chain status and mentoring teams that take accountability seriously.

      please reread the explanation at the top of this page. Making more money is not a problem to solve. What is a PROBLEM that you solve?

    • My third attempt… Once we have a good brand statement what do we do with it – LinkedIn, etc.?

      How often do you ask the question “how can we enhance business value”.

      I have a proven formula having generated almost $1 B (‘yep B) of business value so far.

      I quickly identify where focus is needed via financial benchmarking. I listen to varying opinions and take into consideration all aspects of the business making quick, informed and balanced decisions. My passion and direct/engaging leadership style is felt by all stakeholders – people want to make a difference under my direction. The net result is I build profitable sales/distribution and brands; establish least cost operational/supply chain status and mentor teams that take accountability seriously and have fun all of which consistently translates to increased business value.

      I’m not really sure what advice I can give. It’s clear you haven’t watched the branding webinar or read the post at the top of this page. This is nothing like the formula and therefore I can’t give a critique of it. This is just a list of your skills but as long as you ignore the formula it won’t work as a branding statement.

      • I do not want o be a pain but I attended and revisited the program as well as read the above instructions a number of times. I am 65 year old CEO type with the last 18 years partnering with P.E. groups. No one will hire me to be somebody rather, I will get hired (likely by P.E.) to do something. That something always boils down to a turnaround which PE calls improving enterprise or business value. That is my brand value proposition which I was hoping, apparently not successfully, descibe and tell people how I do it. With this input can you please give me a bit more guidance. Thanks Ron

      • I am a 65 yr. old CEO with the last 18 years in partnership with a strong track record in P.E. in turnaround “business value enhancement”. I will be hired to enhance business value not to be someone. My value proposition is enhancing business enterprise value. As such i was hoping my draft this time identified the need and specifically how I solve/meet it. I attended and re attended and read and re read the above as well as reviewed your comments on others. Anyway, sorry to be a pain but I would greatly appreciate additional guidance.

        Thanks Ron

        • OK ‘ya got me mad 🙂 how about this version?

          You know how management teams tend to bury their heads in the sand in difficult situations finding it almost impossible to embrace change?

          I lead teams out of this malaise and have generated almost $1 B (‘yep B) of improved value in the process.

          I quickly identify where focus is needed via benchmarking and listening to varying opinions while taking into consideration all aspects of the business. In turn, I make quick, informed and balanced decisions. I am told my passion and direct/engaging leadership style is palpable and people want to make a difference under my direction. The bottom line is I build profitable sales/distribution and brands; establish least cost operational/supply chain status and mentor teams that take accountability seriously and have fun.

        • You know how management teams at times “freeze” in situations requiring change management and/or turnaround?

          I lead teams out of this malaise and have generated almost $1 Billion of improved value in the process.

          I rapidly identify where focus is needed via benchmarking and listening to varying opinions while taking into consideration all aspects of the business making timely, informed and balanced decisions. I am told my experience, passion and direct/engaging leadership style is palpable and people want to make a difference under my direction. The bottom line is I build profitable sales/distribution and brands; establish least cost operational/supply chain status and mentor teams that take accountability seriously and have fun.

  248. You know how companies that design, develop and construct projects miss the mark at designing great projects and not executing them to great satisfaction, thereby lacking customer interest and losing revenue?
    I solve this.
    I do this by being passionate about the process. Consultants enjoy working with me because I make them feel like partners, not vendors. Staff appreciates how I inspire them to take ownership. Contractors remain enthusiastic by the way I interact with them. And equally as important, I have the right thing designed and constructed for the right people and make it saleable and profitable.

    this is good. i like it.

  249. You know how difficult it is in visual effects to transport an idea from the client to the individual departments and artists?
    I solve this by bringing the people more closely together. My experience as a production manager and artist allows me to speak in the language of the different discipline to assure that there is a common goal.
    this is pretty strong. If you can add some emotional words this will be amazing.

  250. You know how companies seek to manage compliance and risk holistically as the key to outperforming their peers and winning in the marketplace?

    I solve this.

    I do this by aligning competitive strategy with the mechanisms that identify, aggregate, mitigate, avoid and transfer risk so the company can reduce losses while seizing opportunities.

    this is good

  251. You know how difficult it is in visual effects to transfer an idea from the client to the individual departments and artists?

    I solve this by bringing the people more closely together. My experience as a production manager and artist allows me to speak in the language of the different discipline to assure that there is a common goal.

    this is good but needs to be reworded. Turn that “difficulty” into a problem. And add in some emotional language.

  252. You know how GREAT service companies want flexibility in marketing deliverables due to today’s chaotic conditions?

    I achieve this! My passion is to create strategic marketing that is adaptable, scalable and champions the lifetime value of customers, retained and acquired. My best results come from face time, follow through and friendship with colleagues in operations, sales and IT as partners in success.

    People always tell me that they love how I stay calm under pressure and excel in providing unique solutions to complicated problems. Financial acumen enables me to prove the Return On Investment for my “outside of the box” programs.

    You achieve a desire rather than fix a problem. The smaller the problem the less valuable your solution. You basically say that some companies want flexible results and that you are flexible. Small problem. Small solution. Try to focus on a real, big problem that you fix in your industry.

  253. You know how hard it is to deliver the lowest cosf of maintenance while creating the appropriate curb appeal and pleasing environment for your discerning customers?

    I solve this problem by procuring the right service, product or equipment, with the right vendor, at the right time, at the right price-every time! I deliver the absolute lowest cost of maintenance over the life cycle, without sacrificing the quality of the service, product, or equipment.
    This is pretty good. You misspelled cost. Also you use the word RIGHT too many times. If you can make it more about HOW you know who the right people are, that makes your solution unique to you.

  254. Many companies struggle to assemble and analyze data in a timely manner, often times missing the opportunity to make informed business decisions.

    I solve this broad issue by leveraging my combined expertise in finance, accounting and data warehousing to deliver reliable financial analysis and modeling, creating significant efficiencies in the collection, manipulation and reporting of multi-variable data.

    this is a good twist on the branding statement. it doesn’t follow the letter but clearly follows the spirit. this is quite good.

  255. Greig, I am submitting the statements from my summary below. I really need to know the bottom line. Are your two employees correct?

    You know how pharmaceutical industry companies are always looking for:
    • Untapped large patient populations with an abundance of particular disease states,
    • Physicians, just like myself, with specialties in well defined areas | medical field, that are able to answer or solve very specific questions or tasks,
    • Established illnesses that are now much more commonly diagnosed, with better diagnostic techniques, in increasing numbers never expected, or prepared for, coming to light,
    • Recognizing the reappearances of illnesses that had been previously dormant for extended periods of time, now appearing in unexpected populations,
    • A way of increasing physician prescribing and patient compliance with medication regimes, resulting in markedly increases in sales and revenue,
    • Improving communications and | state of affairs between the your company and other cohorts in the industry, between the pharma industry and the biotech / medical devices / insurance industry and that between your company and prescribing physicians / their patient clients,
    • Dedicated physicians that have the skill sets to find, utilize and advance the industry.
    My individual approaches and strategies to correcting, solving and filling in those gaping holes and unaccomplished goals, as listed above, stem from my greater than 20 years of academic and clinical medical knowledge and experiences, along with my own personal healthcare experiences. The combination of all these experiences separates me from the rest of candidate pool.

    This is a separate part of your profile. On this page I only review branding statements. Please take the time to watch the branding webinar and read the explanation at the top of this page. Take all of this content and distill it into 2-3 sentences and make a branding statement.

  256. You know how companies need to know how to succeed quickly in writing a winning proposal?

    I do this by identifying what is important to your prospect and maximizing sales messages and themes within your proposal, before any writing takes place, placing you out in front in your proposal efforts.

    You know how you worry about not utilizing your industry collateral to the best in your proposal writing efforts?
    Proposal Teams are often confused about the direction and strategy for a bid or proposal effort. Valuable time is wasted and often proposal efforts need to be re-done in extremely tight timescales. This causes stress and a loss of ‘goodwill’ and motivation for proposal teams.

    You need to take all of this content and process it down into 3 clear and concise sentenced. Sentence number 2: I solve this. You are good at writing winning proposals, this is your chance to demonstrate that. With a branding statement less is more.

  257. Hi
    You know how small to mid size technology enterprises are struggling with the maintenance of complex multinational corporate structures and International subsidiaries. The lack of online up to date financial and business data, lack of control and high compliance costs, and above all having your International operation/ sales units waste valuable resources on admin instead of getting more revenues.
    I solve it by keeping the corporate structure as simple as possible and providing financial and administrative services to the operation/ sales units by a shared service center located at corporate/ regional HQ.
    By keeping it simple we reduce admin costs and increase efficiency and compliance level. Keep it simple and let your subsidiaries’ GM focus on the business.

    It’s a little surprising that your solution is about keeping it simple, when you have an overly long and complex explanation. The branding statement should be 2-3 tight sentences. This is 2 full paragraphs. Try to cut it down and just focus on one problem and one solution.

    • Thanks.
      How about that:

      You know how small to mid size technology enterprises are struggling with the maintenance of complex multinational corporate structures and International subsidiaries.
      I solve it by keeping the corporate structure as simple as possible and providing financial and administrative services to the operation/ sales units by a shared service center located at corporate/ regional HQ.

    • Thanks.
      How about that:
      Hi
      You know how small to mid size technology enterprises are struggling with the maintenance of complex multinational corporate structures and International subsidiaries.
      I solve it by keeping the corporate structure as simple as possible and providing financial and administrative services to the operation/ sales units by a shared service center.

  258. You know how C-level executives are always looking for someone to take care of the small stuff so they can focus on tackling the big stuff? I solve this. I do this by creating time for the executive and by being the “doer” who enables all of the strategic thinking, careful planning, and innovations to be done.

    This follows the formula, but is your problem really a problem? It’s a desire. So you fix something really small. The bigger the problem you fix the more valuable you are.

  259. You know how the retail, convenience, and restaurant businesses struggle to manage the complex balance between the need for fully operational and customer friendly sites, while balancing the maintenance expenses and capital investments necessary to sustain and support the revenue generating locations.

    I solve this with the leadership of my team; who procures the right service, product or equipment, with the right (internal &/or external) vendor, at the right time, at the right price. My team delivers the absolute lowest cost of maintenance over the asset’s life cycle, without sacrificing the quality of the service, product, or equipment.

    This basically says that you help companies make more money. The problem is a struggle not a problem in your first sentence. This branding statement is unwieldy. You stuffed in like 20 qualities. Try to focus on one REAL problem and one solution.

  260. You know how educational publishers are always trying to develop innovative, outcome-based print and electronic learning materials that move the needle but at a reasonable cost?

    I’ve got it down pat.

    As an expert in educational product development, I’ve brought together scores of resources from classrooms and content providers alike, resulting in the development of top-flight, top-selling products throughout the K-12 and adult education spaces.

    this is good

  261. You know how companies need to know how to succeed in writing a winning proposal?

    I solve this by:

    • Bringing a strategic customer and competitor focus
    • Quickly and effectively identifying what is important to prospects
    • Maximizing sales messages and themes within your proposal.

    Clients like me because I get to know their teams as real people and get the best out of them.

  262. You know how business is looking to maximize the effectiveness of their workforce with an overemphasis on reducing cost yet worried about keeping their employees engaged? I can solve this apparent contradiction by creating a work environment based on trust, integrity and openness. I believe my background in anthropology provides me an ability to recognize and create a culture with norms and practices focused on communication and mutual respect, offering a distinct competitive advantage in today’s business world.

    • See notes below.

      You know how business is looking to maximize the effectiveness of their workforce with an overemphasis on reducing cost yet worried about keeping their employees engaged? (This doesn’t state a problem. You need to tell the problem associated with reducing cost or keeping employees engaged)

      I solve this. (don’t forget this statement….follow the 3 sentence structure)

      I solve this by utilizing my anthropology background to create an cohesive work environment that….list exactly how you solve the problem that is unique and different (exactly how do you provide that competitive advantage) in just 1 sentence.

      • You know how companies are losing signficant profitability these days from a disengaged, disenfranchised workforce? I solve this by utilizing my anthropolgoy background to create a cohesive work environment and culture built on trust and open commuications. By creating norms and practices for “how best to manage people” through constant dialogue, targeted training, coaching and mentoring programs, companies can engage their employees and significantly increase their productivity.

        • Keep your solve statement to just 1 sentence. Also watch your spacing and spelling. Below are some suggestions to make it stronger

          You know how companies are losing significant profitability these days from a disengaged, disenfranchised workforce? – Good (watch spelling!)

          I solve this. – Don’t forget this statement.

          I solve this by utilizing my anthropology background to create a cohesive work environment and culture built on trust and open communication to create norms and practices for “how best to manage people” that allow companies to continually engage their employees and significantly increase productivity.

  263. You need to be a bit shorter and to the point of what the problem is and what you do differently to solve it. See revisions and comments:

    Have you ever worked for a company where there was a lack of internal cooperation between business units? This needs to start with “You know how” and state a problem; what problem is caused by lack of cooperation?

    I solve this!

    I solve this because I have the focus and determination to stay on track by clearly defining business requirements and goals, which encourages cooperation and accountability between teams.

    ————
    Have you ever worked for a company where there was a lack of internal cooperation between business units?

    I solve this!

    I inspire great cooperation and accountability between teams by clearly defining business requirements and goals.

    People like working with me because I have the focus and determination it takes to stay on track. I earn the team members’ respect by helping them remove bottlenecks as well as focusing on the problem or opportunity instead of finger pointing.


  264. You know how building commissioning firms struggle to find personnel with the right mix of technical background, field experience and client contact skills? (why do they need this; what is the problem associated with not having that?)

    I solve this.

    I solve this by using my passion for buildings and knack for conflict resolution to …(put exactly how you solve their problem).

    ————-
    You know how building commissioning firms struggle to find personnel with the right mix of technical background, field experience and client contact skills?

    I solve this by combining sensitivity to project owner’s requirements, stakeholder’s concerns, technical knowhow, and consistent advocacy for the end user.

    My clients appreciate the ways I identify central issues, achieve consensus, resolve conflicts, and conceive energy-efficient, cost-effective solutions. Buildings are my passion, and I love to put it to use.

  265. We only critique branding statements which consists of the 3 sentence formula…I don’t see below where you used the formula, which starts with “You know how…”

    Architect by training, seasoned project manager by experience, following my passion as a sustainable design professional by choice. I fully accept the challenges levied by clients regarding cost and benefits of applying sustainable design strategies to their project/product. Positive results are garnered through involvement of the organizations stakeholders and providing education to arrive at a definition of how the organization sees itself in the future. Buy-in is gained and a state of ownership is created with the successful beginning of the client’s journey to reach their sustainable goals.

  266. It is best to follow the 3 sentence branding format to deliver a concise and easy to read branding statement:

    You know how an executive’s expertise and focus is too often compromised by non-strategic matters, leading to…? (think about adding what problem this creates…)

    I solve this.

    I solve this by utilize my passion for organization and naturally effective communication skills to ensure that matters are always taken care of in an efficient and timely manner. (something along these lines that illustrate how exactly you solve the problem that is different that everyone else)

    —————
    You know how an executive’s expertise and focus
    is too often compromised by non-strategic matters?
    I recognize the value lost with this distraction, and with
    my unique combination of experience and PMP
    credentials mitigate it’s occurrence. My passion and goal
    is to provide an environment of confidence and trust
    with thorough planning and communications that efficiently
    supports executive priorities. Clients have flattered me
    with accolades such as “best diplomat” for consistently
    providing win/win scenarios within complex and time
    sensitive endeavors. (this last sentence doesn’t seem to provide a solution to keeping the exec focused…)

  267. Your brand statement should not include your UVPs; it should only be 3 sentences. Please see revisions and comments:

    You know how frustrating and costly it is when a company’s business needs are out of sync with the solutions being delivered by IT? (Good use of emotion here with words like “frustrating”)

    I solve this.

    This 3rd sentence should be short, concise and explain exactly how you solve the problem in a different and unique way. You didn’t really say how you solved the problem. Try something more like:
    I solve this by using my natural analytical abilities with my passion for developing realistic solutions to build inter-departmental consensus which leads to the initiation of new programs.

    ———————————–
    Originally posted last week but doesn’t appear in today’s list of posts.

    You know how frustrating and costly it is when a company’s business needs are out of sync with the solutions being delivered by IT.

    I solve this by using my unique blend of core business management skills, functional experience, and technical knowledge to assess and anticipate customer needs, identify unique alternatives, develop solid solutions and implement long-term solutions that positively impact the bottom line.

    People enjoy working with me as I bring to the team a good balance of strong analytical skills, equally strong interpersonal skills and tactical leadership which enables the building of consensus and the initiation of new programs and processes.

  268. We only critique branding statements which consists of the 3 sentence formula…I don’t see below where you used the formula, which starts with “You know how…” Please see other comments for the correct form.

    Modestly speaking, I am a Renaissance woman with an eclectic background. “How can this help me?” you ask when today’s workforce is highly specialized.

    The answer is Transferable Skills such as people skills, communication adroitness, negotiation skills, business competence, strategic thinking, time management, cultural awareness and loyalty.

    Over the years my employment experiences have allowed me to hone these skills while learning more tangible ones such as global mobility management, real estate, training, marketing, office management and Human Resources. Each one of these skills I’ve embaced with fervor and energy with a general attitude of rolling up my sleeves and getting the job done.

  269. Please see 3 sentence structure and 3rd sentence suggestion below. The 3rd sentence needs to be just 1 sentence that shows how you solve the problem in a unique and different way.

    You know how companies are faced with stagnant revenue and account growth because they struggle with building customer loyalty? Good

    I solve this.

    I solve this by using my passion for exceeding customer expectations to establish an environment of trust and reliability which has proven to create long term, successful partnerships by listening to their needs and consistently over delivering.
    ————–
    You know how companies are faced with stagnant revenue and account growth because they struggle with building customer loyalty?

    I solve this. I meet these challenges head on by developing a corporate culture that is passionate about exceeding the customer’s expectations. I identify customer needs, solicit their ideas for new products or service improvements and foster cooperation among cross functional teams to build effective solutions.

    My customers tell me my ability to establish an environment of trust and reliability ensures a long term successful partnership. It’s very satisfying to see the results on the bottom line.

  270. You know how Creative Departments can’t seem to bring clients, staff and vendors together to create successful, on-time projects? Good.

    I solve this.

    I solve this by having the experience in the creative process and the ability to know the talent of the people around me. I am passionate about good design and solving my client’s needs. My experience in production allows me to speak everyone’s language and pull all the elements together for great campaigns.
    Final Result: Satisfied Clients. This needs to just be 1 sentence explaining exactly how you solve the problem and what about you or your solution is different than others.

  271. We only critique branding statements which consists of the 3 sentence formula. It is way too long. The 1st sentence does not state a problem and it’s length makes it hard to read. The 3rd sentence needs to just be 1 sentence that explains exactly how you solve the problem in a unique and different way.

    For a social media software development startup Project Manager role I want:

    You know how disciplined and efficient project management at a software development organization can mean the difference between regularly launching unrivaled new features instead of consistently being viewed as just emulating the competition after the fact?

    I can solve this dilemma.

    I solve this by using tried and true software development approaches that ensure that each team member is working to their potential on tasks they are passionate about, within time frames that are aggressive while assuring daily status updates from all team members.

    I do this by applying Agile and Scrum software development life cycle methodologies that inherently ensure that the right tasks are being worked on to assure that the user is able to accomplish their wants with the software. Further, my approach ensures that employees are engaged in their work because they get to choose how it is done, how tasks are broken down and through their agreement to complete tasks within a reasonable window of time. Further, the approach protects them from scope-creep and arbitrary distractions so they can remain focused and unstressed about completing their tasks on time. During this while process, I make myself available to assist in removing impediments they may face in completing their work so time isn’t wasted waiting on other people and I track and report on metrics of team productivity for team and upper management consumption, Through this, an understanding of where improvements in efficiency can be made is always available and transparent, resulting in improved team performance.

  272. You know how apparel manufacturers and retailers are always looking for that million dollar item? There is not problem stated here. What is the problem caused by always looking for that item?

    I solve this.

    I solve this by doing extensive research and trend analysis specific to brand positioning. I am then able to quickly identify emerging trends and can skillfully adopt and implement them for my customer. You need to have this be just 1 sentence that explains what about you or your solutions makes you different than everyone else. Something like “I solve this by using my naturally analytical brain and passion for pop culture to quickly identify emerging trends to get new products to marketer faster than our competition.”

    ————-
    You know how apparel manufacturers and retailers are always looking for that million dollar item? I solve this by doing extensive research and trend analysis specific to brand positioning. I am then able to quickly identify emerging trends and can skillfully adopt and implement them for my customer.

  273. “You know how organizations struggle with developing a truely executable vision that avances them ahead of their competition? This doesn’t clearly state the problem; you would want something more along the lines of “You know how organizations lose revenue because …”

    I solve this.

    I solve this by providing leadership that encourages innovation at every level, builds a culture that embraces change, and provides structure to projects such that they create real return on investment.” You need to state exactly how you solve the problem in a way that is different from everyone else.

  274. This does not follow the 3 sentence formula. You need to state a problem in your 1st sentence; I don’t see a problem here. Please see other comments to better understand the structure.

    You know how industries are always looking for an Environmental, Health & Safety professional with technical competency but needs to be an effective communicator too, I solve this by proactively staying current with professional trainings and building trustworthy rapports by getting to know people on an honest level.

  275. We only critique branding statements which consists of the 3 sentence formula. You need to state a problem in the 1st sentence. Your 3rd sentence should show exactly how you solve that problem and what makes your solution or you unique from everyone else.

    Ensuring your success through effective communications!

    You know how organizations are constantly seeking ways to engage and retain more customers through their Web sites and social media? I solve this by planning and executing your online marketing, public outreach and Web production initiatives.

    You could consider me a cross between Dr. Phil and the Green Hornet’s sidekick, Kato, the “human Swiss Army Knife” because I listen with empathy and respond with innovative solutions and a “killer” work ethic.

    Contact me now at 303-564-5947 to take your messaging to the next level.

  276. I’ve rewritten this for you following the formula closer. See revisions and notes below

    You know how businesses are always looking to expand market share, penetrate new markets, and increase revenues. Where is the problem? This is a question and should end in a “?”

    I solve this.

    I solve the need to increase top line revenues by developing state of the art marketing campaigns which generate leads and build a company’s brand. How do you develop these marketing campaigns and solve the problem in a unique and different way?

    ———————
    You know how businesses are always looking to expand market share, penetrate new markets, and increase revenues. I solve the need to increase top line revenues by developing state of the art marketing campaigns which generate leads and build a company’s brand.

  277. This does not follow the 3 sentence structure. Please see other comments as a guide to the structure.

    You know how hard it is for companies to add an extra $1 million to their bottom line?
    If company’s operating margin is 10%, additional $10M of revenue will be required to earn an extra $1 million. You need to state the exact problem in just 1 sentence; I don’t see a a problem stated here.

    I solve this by reducing the cost of their purchases and making supplier contracts less expensive and more flexible to operate.
    A dollar saved is a dollar added to the bottom line! The 3rd sentence needs to show exactly how you solve the problem in a unique and different way.

    • You know how hard it is for companies to increase their revenue while maintaining low their operational and purchasing costs?

      I solve this. (GOOD)

      I do it by helping companies achieve: NOT GOOD THAT YOU HAVE BROKEN THIS OUT INTO A LIST OF THINGS – NEEDS TO BE DONE FOLLOWING FORMULA FOR BEST RESULTS

      – multi-million savings through category segmentation, business requirements remodeling, competitive bidding (RFPs & RFQs) and effective negotiation

      – increased quality of service (a smaller number of incidents, shorter restoration times, shorter cycle times) through enhanced SLAs, supplier relationship and performance measurement processes

      My approach is based on applying the 7 Step Strategic Sourcing Methodology combined with business acumen and pragmatism to adapt best practices to company’s specific culture, industry and needs.

  278. We only critique branding statements which consists of the 3 sentence formula. The 1st sentence needs to pinpoint and exact problem. the 3rd sentence needs to be only 1 sentence that shows how you solve the problem that is unique and different.

    You know how your business is always dealing with rising costs for what seems like everything?
    I have a solution.
    I do this by co-opting the largest expense line – personnel.
    In real estate it’s the three “C’s” ~ In business it needs to be the four “P’s”
    • People
    • Pride
    • Professionalism
    • Piece-of-the-action
    People need to feel valued and recognized for their contribution to the operation.
    Pride needs to be stressed at every opportunity. If you’re just going through the motions it will show in your service and work product.
    Professionalism needs to be a core value. From the night janitor to the CEO everyone has to embrace the concept that everyone is a “Pro”. Every day is the “big-game”, you’re in front of a huge audience and you don’t want to draw a penalty!
    Piece-of-the-action. Share the wealth. Capitalize on the contributions by instilling the idea that your idea could be rewarded with a percentage of the savings. The CEO cannot be the only one getting the huge reward at the end of the financial year. When an idea or suggestion comes forward reward the offeror. Make it a challenge and at the end of the period the one that brings to best and/or most profitable change is bonused. There must be follow-through!
    Stay engaged with the employees – the company’s greatest asset.

  279. Good structure, however your 3rd sentence should only be 1 sentence and you need none of the other stuff below as that should already be in your profile. See notes below.

    You know how law firms are always looking for ways to deal with the frustrations and expense involved in electronic discovery?

    I can solve this.

    I solve this through my passionate of discovery in litigation, I keep up with the latest eDiscovery trends and have a knack for database management in the tried and true older applications like Summation.

    ————
    You know how law firms are always looking for ways to deal with the frustrations and expense involved in electronic discovery?

    I can solve this.

    I am passionate about discovery in litigation which means that I keep up with the latest eDiscovery trends and have a knack for database management in the tried and true older applications like Summation. I offer quality paralegal services by being an active listener, remaining calm under pressure and having the patience of Job. (this is a UVP and belongs in work experience)

    Call me now at (415) 548-3648 to discuss solutions to your discovery problems.

    Recruiters, HR Managers, Hiring Managers connect with me to get access to my network deep in industry leadership.

  280. You know how organizations struggle to maintain their unique brand identity? Where is the problem in this statement? What happens when a company doesn’t maintain their brand identity?

    I solve this!

    I bring cross-functional teams together in problem-solving exercises to: establish what branding tools currently exist, discuss the efficiencies of the tools, and brainstorm updates, changes and concepts that will provide improved, sustainable branding identity. Good

    —————-
    You know how organizations struggle to maintain their unique brand identity?
    I solve this!
    I bring cross-functional teams together in problem-solving exercises to: establish what branding tools currently exist, discuss the efficiencies of the tools, and brainstorm updates, changes and concepts that will provide improved, sustainable branding identity.

  281. You know how business are trying to maintain and increase sales in a slow economy This doesn’t state a problem and needs to end in an “?”

    I solve this

    I do this by bringing my “sensitive yet passionate” style of managment that motivates the sales team to develop and improve relationships with their customers. Good use of your personal unique abilities; could be stronger by explaining exactly how the sales team improves relationships.

    ——————–
    You know how business are trying to maintain and increase sales in a slow economy
    I solve this
    I do this by bringing my “sensitive yet passionate” style of managment that motivates the sales team to develop and improve relationships with their customers. By treating both internal and external customers with respect, teams have a positive outlook and work to acheive objectives,

  282. This does not follow the 3 sentence structure that starts with “You know how” and states a problem, followed by I solve then and ending with 1 sentence telling exactly how you solve the problem.

    You know how relocation costs rising while employee satisfaction is declining?

    I solve this.

    In this third sentence tepp me how you solve the problem uniquely?

  283. Your 1st sentence needs to state a problem; what problem does not having customer loyalty cause? Your 3rd sentence needs to be 1 sentence and and tell exactly how you solve it; what makes you or your solution different than everyone else…

    You know how clients are not loyal to your product and make their purchases based on price?

    I solve this.

    Clients love working with me because I build a high quality organization that delivers on time, every time. (tell me how you do it?)

    I increase brand loyalty by leading a customer focused team that removes barriers and empowers each individual to provide exemplary service.

    My system promotes excellence at all levels through clear communication within each department.

  284. You know how banks are always looking for client-focused associates? This isn’t a problem; you need express a problem here; what is the problem they encounter when they while looking?

    I solve this.

    Clients love and trust me because I listen, follow up and follow through which enables friendly negotiations and open cross-selling of products with satisfied partners who stay loyal to the company. 3rd sentence needs to be 1 sentence and tell how you solve it and what about you uniquely enables you to solve the problem.

    ————————
    You know how banks are always looking for client-focused associates? Clients love and trust me because I listen, follow up and follow through. This enables friendly negotiations and open cross-selling of products with satisfied partners who stay loyal to the company.

  285. This does not follow the 3 sentence structure. You need to begin the first sentence with “You know how…” and state an actual problem. Your 3rd sentence needs to be 1 sentence and just tell how you solve the problem in a unique way or what makes you uniquely qualified to solve the problem. Nice use of emotion words like “frustrating”.

    You know how it’s very frustrating trying to retain quality team players while keeping KPI’s in target and not blowing out the department budget.

    I solve this issue!

    I do this by earning client confidence because peI have a knack for bringing out the best in those around me and I have a passion for ensuring everyones development and mentoring career progression.

    ———————-

    It’s very frustrating trying to retain quality team players while keeping KPI’s in target and not blowing out the department budget.

    I solve this issue!

    By partnering and collaborating with my teams and clearly communicating company objectives while implementing processes and value added incentives that will help build a stronger team. It’s all about the employee buying into the business and becoming a stake holder in the company’s success.

    One of my strengths is to increase production capacity to meet the demands of rapid growth while controlling costs and keeping quality at peak levels. I do this by earning client confidence, engender loyalty and by out performing the competition with results that all employees have a commitment to.

    People have said that I have a knack for brining out the best in those around me as I have a passion for ensuring everyones development and mentoring career progression. I love being involved in people’s success stories.

  286. See spacing and revisions below. The 3rd sentence should be 1 sentence that shows what makes you or your solution unique and different.

    You know the Publishing industry is facing major changes, and they’re struggling to keep existing customers in addition to trying to attract new business. You are not expressing a problem; why are they struggling; how are the changes really effecting them? Start with “You know how” and end with a ?

    I solve this. Don’t use “can” just solve it.

    I do this by making my customers a part of the family and remaining loyal as long as I’m able to provide them with solutions that work.
    ——————

    You know the Publishing industry is facing major changes, and they’re struggling to keep existing customers in addition to trying to attract new business.
    I can solve this.
    I do it by prospecting, building trust, displaying integrity, and developing relationships with potential new customers, as well as existing customers.
    I employ a “Customer-First” orientation, keen on creating powerful win-win situations that sell products and bring new clients to my employer’s door.
    My customers become part of the family and remain loyal as long as I’m able to provide them with solutions that work.

  287. Good structure; make sure you add in spacing between sentences and see revisions and comments as shown below.

    You know how frustrating the relationship between sales and design can be? You need to state the problem to make a better connect with the reader; what causes the relations to be frustrating?

    I solve this.

    I do it by treating the sales department as my customer, listening to their needs, effectively supplying them with the merchandise that they need to present a line.
    This needs to be 1 sentence (and don’t use can…you just do) and it needs to show how you do this in a unique and different way.
    —————-
    You know how frustrating the relationship between sales and design can be?
    I can solve this.
    I can do it by treating the sales department as my customer. By listening to their needs, I can effectively supply them with the merchandise that they need to present a line.

  288. See revision below:

    You know how difficult it is to maintain schedules while trying to implement complex system architectures?

    I solve this.

    I solve this because I have a passion for using formal, accepted methods for communication between implementation team members to effectively reduce the time (and budgets) necessary to produce the product.

    You know how difficult it is to maintain schedules while trying to implement complex system architectures.

    I solve this by applying formal engineering processes to collect information needed to make timely and informed design decisions. I have a passion for using formal, accepted methods for communication between implementation team members to effectively reduce the time (and budgets) necessary to produce the product.

  289. This is good structure; see the revised version below to make it stronger.

    You know how medical device companies spend thousands of dollars trying to get their reps more time with physicians?

    I solve this.

    I do this by being the best trained on my product and I routinely work with them directly to increase their skills, their brand, or sharpen their social media, because I have a knack for this as while I’ll always be a salesman, I’m really an internet geek that spends his free time learning about social media, marketing, and SEO.

    I know when I’ve done a great job of this because usually orders show up, but more importantly my clients thank me and tell me that I’ve really helped their business move forward.

    You know how medical device companies spend thousands of dollars trying to get their reps more time with physicians? I solve this by providing them with real value. I do this by not only being the best trained on my product but I routinely work with them directly to increase their skills, their brand, or sharpen their social media. I have a knack for this as while I’ll always be a salesman, I’m really an internet geek that spends his free time learning about social media, marketing, and SEO.

    I know when I’ve done a great job of this because usually orders show up, but more importantly my clients thank me and tell me that I’ve really helped their business move forward.

  290. Overall this is very good. Your third sentence is very good, that is the hard part for most people. Your first sentence would be better if you summed up the actual problem that this lack of compelling communications is causing such as “you know how companies struggle with generating compelling communications which causes WHAT?”

    You know how companies struggle with generating compelling communications to educate, inform or motivate a variety of consumers, clients, employees or executives?

    I solve this.

    I draw upon my years as a creative wordsmith and marketing professional to write influential, user-friendly materials and online content for clients in all sorts of business sectors (including but not limited to biotech, retail, sustainable and print/channel marketing industries).

  291. Formula for brand statement “You know how…” inorder to draw the reader in. You are not following the formula that is proven to work best.

    Diverse airplane and helicopter fleet operators are always looking to enhance safety and improve profitability in light of regulatory pressures and economic challenges.

    I bridge the necessity to market innovative products and services to a wide range of aviation customers with the requirement to determine the net value to the individual operator’s bottom line. It’s important to craft a market message that highlights the unique capabilities and provides a starting point for mission-specific dialogue.

    I do this by learning the full scope of the missions that operators manage and that pilots fly. Then I bring that insight into the development process for products and services, and the subsequent market launch plan. It’s vital to reckon the economic requirements of the business side with the hands-on demands of the flight crew. As an airplane and helicopter pilot, I can represent those demands more credibly.

  292. This is not following the formula for the 3 sentence branding statement – please see examples from other posts.
    My key phrase: Director Reconciliation Risk Control Reporting

    My branding statement is:
    The Financial Industry is a fast past environment with both internal and external driven changes and challenges. These requirements fall on middle and back office operations to be flexible and comply rapidly to accomplish them. I love a good puzzle and thrive on this complex environment. I have met these challenges by teaming up with critical players, understanding their requirements, harnessing the team’s resources and developing responses using the tools on hand. I have an excellent understanding of system limitations and MS office capabilities and I am able to apply this talent to meet new requirements efficiently, ensuring documentation and control are in place.
    Let me now your thoughts

    Paul

  293. Greig,

    Here is my branding statement for a VP of Finance:

    Have you ever worked for a company where there was a lack of internal cooperation between business units? Good sentence
    I solve this!

    I inspire great cooperation and accountability between teams by clearly defining business requirements and goals. (Need to tell me how inorder to make it believable)
    People like working with me because I have the focus and determination it takes to stay on track. I earn the team members’ respect by helping them remove bottlenecks as well as focusing on the problem or opportunity instead of finger pointing.

  294. This is way too broad problem, and not a speficic solution. Look at some of the other postings for ideas on how to improve this.

    You know how sales organizations are always looking for new sales opportunities.

    I solved this by researching and developing new insurance products for underserved business segments such as education and manufacturing using market input from leading sales managers and distributors. Sales increased by $1.5 million and agents have sought us out for new contracts.

  295. You know how business is always striving to save money? This is not specific enough problem see revisions below

    I assist with this by creating spreadsheets that are broadcast to managers with individualized, detail reports. A manager that understands who, what and how much is spent, is better able and more accountable in trimming costs.

    You know how a manager that understands who, what and how much is spent, is better able and more accountable in trimming costs?

    I assist with this by creating spreadsheets that are broadcast to managers with individualized, detail reports. A manager that understands who, what and how much is spent, is better able and more accountable in trimming costs

    I do this by creating spreadsheets that are broadcast to managers with individualized, detail reports. A manager that understands who, what and how much is spent, is better able and more accountable in trimming costs.

  296. This needs better spacing and a more specific third sentence that tells me how you do it different and better then your competition.

    You know how healthcare organizations are always looking for ways to maximize profits while increasing quality of care? I solve this problem by utilizing my skills from my masters degree in Organizational Management.

    I solve this.

    I do this by using my experience to create multi-million dollar revenues, by implementing processes from contemporary thought leaders and by applying my sales skills to healthcare management. Its not believeable unless you tell me your approach how you are able to do this?

    You know how healthcare organizations are always looking for ways to maximize profits while increasing quality of care? I solve this problem by utilizing my skills from my masters degree in Organizational Management. I do this by using my experience to create multi-million dollar revenues, by implementing processes from contemporary thought leaders and by applying my sales skills to healthcare management.

  297. Good use of the formula and nice opening sentence however your third sentence tells me nothing specific about how you do it which would make it more believable.

    You know how lack of revenue growth and capital funds frustrate CEO’s and CFO’s ?

    I solve this by…

    Designing innovative,targeted and measurable marketing and business development solutions that drive new revenue streams, combined with the use of cost effective communication and distribution channels that reduce expenses.

  298. This doesn’t show me at all how you are different and better then other graphic designers – express what about you inside of you makes you better you better then the rest.

    In these tough economic times there is a lot of pressure on companies to reduce overhead.
    I can solve this.
    I am a designer who can do graphics. I have a complete understanding of garment construction and style and a love of creating the art

  299. This is short and sweet and follows the formula which is good, The third sentence could do more to show a technique you use to succeed or something naturally about you.

    You know how costly dissatisfied customers are to your business?

    I solve this by…

    Relentlessly working cross functionally to improve products and process to provide an outstanding customer experience. Should a customer need support, I build strong committed teams that go the extra mile for every customer because thats the way my family taught me to treat people as an example that would make this stronger

    First attempt at branding statement…….

    You know how costly dissatisfied customers are to your business?

    I solve this by…

    Relentlessly working cross functionally to improve products and process to provide an outstanding customer experience. Should a customer need support, I build strong committed teams that go the extra mile for every customer.

  300. Brand statement: This is a really good example – except in your opening sentence not really specifing the problem that is causes by the groups speaking two different languages.

    You know how creatives and clients seemingly speak two different languages *insert* something like which causes projects to fail or misdeadlines.

    Fortunately I’m fluent in both — with a great left brain/right brain balance, I solve this problem by using a brief as a springboard to a solution rather than an obstacle to my personal creative expression. This sentence is well done

    I believe even the lumpiest brief has the right to feel pretty.

  301. This is a good example of a well done branding statement, you really don’t need to include that extra 4th sentence.

    “You know the importance… to retail of driving revenue and market share as well as continually building brand awareness?

    “I solve this by… “Orchestrating color, light and form from overture to finale” in developing concepts such as “The Sandwich Works”, “EXPRESS” and “Office Store” to increase revenue stream options and managing the implementation.

    Success comes from compliments about the finished product, remembering what the space first looked like, and winning the respect of associates and partners.

  302. THIS IS NOT FOLLOWING THE FORMULA AT ALL – PLEASE LOOK AT THE OTHER EXAMPLES – YOUR BRAND STATEMENT SHOULD ALWAYS START WITH “YOU KNOW HOW”

    I enjoy solving complex problems and working with diverse groups of people. Clients and associates agree that I excel at analyzing and solving complex problems. They also agree that I communicate effectively with everyone from “C” level executives to the clerical staff, and with both technical and non-technical people. These abilities are reflected in my working with stakeholders to determine requirements and then translating them into software design specifications, and when implementing software across an organization.

    I also excel in: managing projects; anticipating risks and determining how to mitigate them; and resolving conflicts. I enjoy fast paced environments. Finally, I enjoy learning new software and industries, and do so very quickly.

    Rather than taking my word on these abilities, please read the recommendations below.

  303. Your opening is very good just needs better spacing. Your third sentence does not tell me how you solve the problem or what about you uniquely enables to solve the problem and thus is not very believable.

    You know how disconnects in the sales and contract management processes can painfully extend the contract cycle, consume valuable sales resources, and undermine achievement of targeted sales results?

    I solve this.

    I solve this by focusing on calibrating the sales and contracting processe – SPECIFICALLY HOW TO YOU DO THIS UNIQUE AND BETTER THEN OTHERS? OR WHAT ABOUT YOUR NATURAL ABILITIES ENABLES TO DO THIS? “.

    Greig,
    I am looking for a job in Managed Care Sales and Contracting in the healthcare field. My LinkedIn Summary reads as follows:

    Director Managed Care Sales Contracting| Significant Experience with New Product Launches, Start-Ups

    (My career branding statement)
    You know how disconnects in the sales and contract management processes can painfully extend the contract cycle, consume valuable sales resources, and undermine achievement of targeted sales results?

    I solve this. I focus on calibrating the sales and contracting processes, identifying and addressing problematic areas, developing performance indicators and metrics for measuring success, and determining the best combination of options to expedite the contract cycle. Sales teams love working with me because I streamline the sales contracting process and give them quicker access to revenue generating new “hunting licenses”.

    • You know how disconnects in the sales and contract management processes can painfully extend the contract cycle, consume valuable sales resources, and sabotage sales results?

      I solve this.

      I utilize skills and systems developed during my twenty one year sales and contracting career to improve efficiencies and streamline the sales contracting process. I focus on closely aligning the two processes, identifying and fixing obstacles, eliminating unnecessary steps, introducing automation where appropriate, and determining the best combination of solutions to close contracts in the shortest turnaround time.

      Sales teams love working with me because I expedite the sales contract cycle and improve their access to revenue generating new “hunting licenses”.

  304. Here is how this should go on your LinkedIn profile:

    You know how without clear inclusive communications between all the people involved in making , the project risks being over-budget and behind schedule almost before it even starts?

    I solve this.

    I solve this by using my unique combination of experience in commercial line producer and account supervisor which allows me to know what questions to ask, and when to ask them.

    Hi Greig,

    Some background information on me before my first stab at the branding statement:
    I’m moving my career in a new direction (one that marries up my most recent experience as an ad agency account person with my longer history in commercial production.) I am researching what professionals in this area (ad agency producing) consider to be “the big problem” but haven’t nailed it down yet. Still, I need to work on this exercise so I can construct the statement well once I do know what that problem is. Until then…

    You know that without clear inclusive communications between all the people (client, account, creative, production company, post house, your own team, etc..,) involved in making a commercial, the project risks being over-budget and behind schedule almost before it even starts.
    I solve that. My unique combination of experience (commercial line producer and account supervisor) allows me to know what questions to ask, and when to ask them, and when necessary, through whom to field them. My transparent, collaborative approach to the work ensures that everyone is well-informed throughout the process, not just at a few critical junctures. I create an environment where everyone feels like a respected partner, where they can have the same passion for the work that I do.

    Thank you, Greig.

    Best,
    Gwen

  305. Top-tier Sales Professional experienced in selling all-make Heavy Duty Truck and Bus Parts to fleets, with proven abilities developing dealers and implementing national account agreements.

    You know how challenging it is to repair or develop new customer relationships and earn incremental sales and profits in the competitive aftermarket parts industry.

    I solve this.

    By conquesting new profitable business and creating customer loyalty and trust based on a partnership approach.

  306. We only critique the branding statement which consists of the 3 sentence formula…I don’t see anywhere below where you used the formula that starts with “You Know how…”

    Greig,

    I took the essence of what you taught in the branding webinar and played with it. It is a bit long but I do not think there are a lot of wasted words. I look forward to your comments.

    Don

    Branding statement for Don Potratz

    Discovering what product or service your clients need, leading the development effort for that product or service, and then taking the final deliverable to market is a process that can be expensive, risky, and frustrating, and with no guarantee of success at the end. It is not a process that should be left to the untested.

    Since the very beginning of my career, I have been driven by a passion for the discovery and delivery of solutions that mitigate the expense, risk, and frustration associated with developing and marketing various products and services. I pride myself in a history of giving clients what they need by patiently and perceptively listening to their concerns, and then developing a detailed plan that responds to those concerns. However, I have also found that to find true success I had to go beyond the stated needs of the client, I had to determine what is often their unstated needs-what they need for the future.

    Clients have often praised my work because I always establish a relationship with them that is steeped in empathy and mutual respect. This has allowed free and open discussions and results in the best possible outcome.

    Product teams have also enjoyed working with me because I bring structure, discipline, and a sense of humor to any project. The product development process can be long and hard, and made even harder if the team cannot find some reason to also laugh and have fun. It is an atmosphere where creativity and a “can do” spirit thrives.

    My philosophy towards product development marketing then can be summarized as such: ask a lot of thoughtful questions, and then listen carefully to the answers; treat clients and colleagues with empathy and respect; find the answers for today as well as tomorrow; and have fun doing it all.

  307. Hi, Greig! I am looking for a Director of Managed Care Sales and Contracting position. My headline is:

    Director Managed Care Sales Contracting| Significant Experience with New Product Launches, Start-Ups

    (My branding statement)

    You know how disconnects in the sales and contract management processes can painfully extend the contract cycle, consume valuable sales resources, and undermine achievement of targeted sales results?

    I solve this. I focus on calibrating the sales and contracting processes, identifying and addressing problematic areas, developing performance indicators and metrics for measuring success, and determining the best combination of options to expedite the contract cycle. Sales teams love working with me because I streamline the sales contracting process and give them quicker access to revenue generating new “hunting licenses”.

  308. Hi, Greig,

    (Branding Statement #3)

    You know how disconnects in the sales and contract management processes extend the contract cycle, detract from driving sales revenues, and sabotage achieving optimal sales results?

    I solve this by applying skills gained during my twenty one years of sales and contracting experience to streamline the sales contracting process and shorten the contract cycle. I focus on closely aligning the sales and contracting processes, identifying and fixing obstacles that impede progress, eliminating unnecessary steps, introducing automation where appropriate, and determining the best combination of solutions to close contracts in the shortest turnaround time.

  309. (Branding Statement- 4th try- 2/15/02, 8;51PM)

    You know how disconnects in the sales and contract management processes can painfully extend the contract cycle, consume valuable sales resources, and undermine achievement of targeted sales results?

    I solve this. I use skills and systems developed during my twenty one year sales and contracting career to improve efficiencies and streamline the sales contracting process. I focus on closely aligning the two processes, identifying and fixing obstacles, eliminating unnecessary steps, introducing automation where appropriate, and determining the best combination of solutions to close contracts in the shortest turnaround time. Sales teams love working with me because I expedite the sales contract cycle and improve their access to revenue generating new “hunting licenses”.

    • Branding Statement- 5th try-2/16/02, 10:42AM PST)

      You know how disconnects in the sales and contract management processes can painfully extend the contract cycle, consume valuable sales resources, and sabotage sales results?

      I solve this by utilizing skills and systems developed during my twenty one year sales and contracting career to improve efficiencies and streamline the sales contracting process. I focus on closely aligning the two processes, identifying and fixing obstacles, eliminating unnecessary steps, introducing automation where appropriate, and determining the best combination of solutions to close contracts in the shortest turnaround time. Sales teams love working with me because I expedite the sales contract cycle and improve their access to revenue generating new “hunting licenses”.

  310. Please see the suggestions below following the 3 sentence guideline; you want the 3rd sentence to be short, concise, easy to read and just say exactly HOW you solve the problem that is different than everyone else.

    You know how HR is always struggling to gain a seat at the ‘table’ and be viewed as a strategic partner?

    I solve this.

    I solve this by developing measurable HR initiatives that can be implemented efficiently, avoiding administrative burden, through immersing myself fully into the operations and culture of the organization.

    ——————-
    You know how HR is always struggling to gain a seat at the ‘table’ and be viewed as a strategic partner?

    I solve this by building trust with my business partners . I take the time to learn their operations and understand their goals and challenges. I work with them to develop measurable HR initiatives that are aligned with their strategy. I draw open my operations experience in developing programs that they can implement efficiently and avoid the administrative burden that often comes with ineffective HR programs.

  311. 2nd attempt

    My key phrase: Director Reconciliation Risk Control Reporting

    The Financial Industry is a fast past environment with constant pressure on profit margins, risk prevention and cost controls.

    I solved this and thrive in a complex environment.

    I have teamed up with critical players, understanding requirements and needs, harnessing team’s resources and developing effective responses using the tools on hand.

    A leader is only as good as his team. As such, it is critical to develop department members that can think out of the box but still maintain critical control to mitigate risks.

    To brain storm and collaborate on any of this, contact me now at pjmanfredi@gmail.com

    Thanks
    Paul

  312. Is this adjustment better:

    Is there a disconnect among the departments of your company, where the many factions are stalled, not in synch with each other, and goals seem out of reach?

    I solve this for you!

    I do this by knowing when to ask the important questions: “Is there another way . . .?” “What if . . .?” “Why can’t we . .?” Success doesn’t come from one idea or from spending more money; it comes from taking a fresh approach to what you already have. That’s how you grow revenue and stakeholder value.

  313. Grieg,

    Here’s the first shot…but I’ll bet you’re gonna tell me that #2 UVP is a little weak, feel free to suggest away!

    You know how corporate leaders are frustrated with lagging profits because their sales teams focus is more on price than on the value?

    I solve this!

    Through my unique combination of competition, incentives, and good ‘ole fashioned hard work; I lead sales teams to not just more sales, but more profitable sales.

    My focal point is teaching the sales team to sell value not just price.

    This time-tested method is proven since reps have told me they love working with me because I make work fun and they make more money. While I’m glad folks like working for me, my passion is leading people to achieve beyond their expectations.

    My clients love me because they know I will always be honest with them and I will always follow up as promised. I expect my team to follow suit.

    • Don’t put UVPs in your Branding statement. Your Branding Statement should just have three sentences. See notes and suggested revisions below.

      You know how corporate leaders are frustrated with lagging profits because their sales teams focus is more on price than on the value? (Good; I like the emotion word “frustrated”)

      I solve this!

      I solve this by utilizing my passion for seeing those around me exceed expectations and my knack for making work fun to successfully teach the sales team to sell value not just price. (use this 3rd sentence to explain exactly how you solve the problem in a way that is unique and different).

  314. You know how difficult it is to to find a manager who knows how important leadership is to maintaining customer satisfaction and employee morale?

    I solve this by using my Masters in Systems Management and military leadership experience honed in many international venues to build and maintain teams, communicate customer desires (strategic planning) to employees (tactical execution), and clearly articulate the needs and capabilities between both parties for effective coordination necessary to achieve clearly defined goals.

    • You know how difficult it is to to find a manager who knows how important leadership is to maintaining customer satisfaction and employee morale? (Express a problem…what is the problem created by not having a manager who possesses these qualities?)

      I solve this.

      I solve this by utilizing my military leadership experience combined with my passions for systems integration to …(tell EXACTLY how you solve the problem in a way that is different. I wouldn’t use a whole list of things; that makes it look like a resume. You want it to be conversational).

  315. You know how training organization are always seeking innovative methods to deliver effective training?

    I solve this.

    I leverage my direct healthcare experience to develop training that efficiently meets the need of your customers. I have a passion for uncovering unique and compelling methods to teach adult learners.

    • You know how training organization are always seeking innovative methods to deliver effective training? (This isn’t a problem. What is the problem caused by not having effective training??)

      I solve this.

      I solve this by leveraging my direct healthcare experience and my passion for creating unique adult learning experiences to develop custom training to meet your customers needs (or something similar that expresses how you exactly solve the problem you mention in the 1st sentence).

  316. You know how frustrating it is that 68% of projects fail to deliver value

    I solve this

    My approach is:
    • Relationship building
    • Bringing order from chaos
    • Being an inspirational leadership
    • Driving operational leadership
    • Being cool, calm, collected and creative

    Even though I am a project manager by trade, I chose operational excellence to channel my creativity. I have a passion for uncovering simplicity where none seems to exist. In fact, people always tell me I have a unique ability to simplify the most complex technologies into manageable deliverables that result in projects being delivered on-time, within budget and value enabled. My clients love me because I bring order where chaos exists.

    People like working with me because of my ability to inspire them to perform at their highest level while having fun in the process. I do this by providing a safe environment where their ideas can be shared and people are recognized for their contributions. My knack for building operational excellence as a lean six-sigma leader, facilitator, and coach builds trust and empowers my teams.

    I love learning new things and sharing what I have learned. People always thank me for sharing my knowledge which helps them to grow professionally and encourages learning. I manage system integration relationships so they feel like a partner rather than a vendor and engage leadership when necessary effectively communicating both progress and risk mitigation. I build cohesive teams that communicate effectively using tools like webinars, shared file sites and more to get the job done. The result is strong relationships

    Most importantly, my ability to keep my cool under pressure and being someone you can rely on when under a tight deadline, has proven to be invaluable under stressful environments.

    • We can only critique branding statements that follow the 3 sentence formula.

      You know how frustrating it is that 68% of projects fail to deliver value? – I like the emotion word “frustrating”, but you might want expound and explain what the problem is that is created by the projects failing to deliver value (just remember to keep it to 1 sentencce and put the ? at the end of the question).

      I solve this.

      I solve this by… (1 concise sentence that explains exactly how you solve the problem in a way that is unique and different or what makes you uniquely qualified to solve it).

  317. You know how frustrating is for Senior Management to lose major accounts based strictly on pricing considerations?

    I solve this by using proven Innovation tools with executives responsible for developing transformational strategies focusing on passion and skills for achieving excellence in customer satisfaction. Colleagues love the way I facilitate Innovation and Strategy Development affairs and the courage that I display helping others managing organizational change.

    • You know how frustrating it is for Senior Management to lose major accounts based strictly on pricing considerations? – GOOD!

      I solve this.

      I solve this by using proven Innovation tools with executives responsible for developing transformational strategies focusing on passion and skills for achieving excellence in customer satisfaction. Colleagues love the way I facilitate Innovation and Strategy Development affairs and the courage that I display helping others managing organizational change. (Honestly this doesn’t make sense to me; sounds a little too much like resume fluff and doesn’t get to the heart of what you will do. You need to have 1 concise sentence that explains how you solve the problem listed in a way that sets you apart from your competition)

  318. Are you frustrated with trying to find someone you can rely on for answers regarding origination, troubled debt restructure, selling on the secondary market (‘cradle to grave’)?

    I solve that!

    I possess a unique diverse background in lending fused with the finesse and professional skill required to handle the most exacting of situations. I love challenges and the best thing that someone can say to me is “it can’t be done”. That motivates me.

    • Your first sentence needs to be a question beginning with “You know how” and stating a problem; I don’t see a problem in your first sentence.

      I solve that!

      I solve this by utilizing my unique diverse background in lending (how is it unique and diverse?) fused with the finesse and professional skill required to handle the most exacting of situations. I love challenges and the best thing that someone can say to me is “it can’t be done”. That motivates me. – This doesn’t tell me at all how you solve the problem; how does your background help you solve the problem…or how exactly will you solve the problem.

  319. Recognized Leader * Expert in ** MATERIALS ** SUPPLY CHAIN ** OPERATIONS ** Creative, innovative, results driven TEAM builder.

    A common challenge for CEO’s is finding that leader who has both the SOFT and TECHNICAL skills needed to be effective.

    I solve this thru TEAM building, communication, and a eye on increasing efficiencies/revenue opportunities and decreasing costs.

    I am told that I am: Passionate * Driven * Assertive * Dedicated * Unique *

    People like working for me because in spite of my high expectations and personal work ethic, I treat them with respect and I help them solve problems.

    My approach is to take the technical skills of my team and build relationships internal and external to create value and reward.

    HIGHLIGHTS

    * Analytical – Critical insight into complex problems
    * Able to streamline operations, fast moving environment, eye on the details/deadlines.
    * A Leader of People/Projects.
    * Customer/Bottom line focused – Pursues operational excellence.
    * Expert at developing/implementing innovative systems/ideas
    * Creator of appropriate measurement tools to improve process flow.
    * A Visionary/Big Picture person, high organizational skills, accustomed to lean environments.
    * Excellent judgment, good disposition, sense of humor under pressure.
    * Exels at multi-tasking and able to deal with competing priorities.
    * Advanced interpersonal, communication skills, and relationship building abilities

    ****************************************************************************

    Recruiters, HR Managers, Hiring Managers CEO’s…

    Connect with me to solve your problems and to get access to my network deep in industry leadership.

    ►►► jssusi@earthlink.net ◄◄◄ 714-227-4867

    All Invitations to Connect Welcome, I Never IDK

    LION – LinkedIn Open Networker

    ****************************************************************************
    Specialties
    Strategic Planning * Problem Solving * Process Reengineering * Project Management * System Development * Process Development * Continuous Improvement * Positive Team Building * Operational Efficiency * Materials * Communication Skills * Effective Change Agent * Supply Chain * Operations * Inventory * Purchasing * JIT * MRP * Forecasting * CPIM.

    • I don’t see a branding statement here. You brand statement should follow the 3 sentence format beginning with “You know how…” Please see other comments for examples of the format.

      • You know that a common challenge for CEO’s is finding that leader who has both the SOFT and TECHNICAL skills needed to be effective.

        I solve this thru TEAM building, communication, and a eye on increasing efficiencies/revenue opportunities and decreasing costs.

        I am told that I am: Passionate * Driven * Assertive * Dedicated * Unique *

        People like working for me because in spite of my high expectations and personal work ethic, I treat them with respect and I help them solve problems.

        My approach is to take the technical skills of my team and build relationships internal and external to create value and reward.

        HIGHLIGHTS

        * Analytical – Critical insight into complex problems
        * Able to streamline operations, fast moving environment, eye on the details/deadlines.
        * A Leader of People/Projects.
        * Customer/Bottom line focused – Pursues operational excellence.
        * Expert at developing/implementing innovative systems/ideas
        * Creator of appropriate measurement tools to improve process flow.
        * A Visionary/Big Picture person, high organizational skills, accustomed to lean environments.
        * Excellent judgment, good disposition, sense of humor under pressure.
        * Exels at multi-tasking and able to deal with competing priorities.
        * Advanced interpersonal, communication skills, and relationship building abilities

        ****************************************************************************

        Recruiters, HR Managers, Hiring Managers CEO’s…

        Connect with me to solve your problems and to get access to my network deep in industry leadership.

        ►►► jssusi@earthlink.net ◄◄◄ 714-227-4867

        All Invitations to Connect Welcome, I Never IDK

        LION – LinkedIn Open Networker

        Recognized Leader * Expert in ** MATERIALS ** SUPPLY CHAIN ** OPERATIONS ** Creative, innovative, results driven TEAM builder.

        • Your brand statement should just be 3 sentences. The rest of this should not be put in your summary (other than what your optimization coach already added in there).

          Here are comments on your brand statement. Remember to always spell out words and use proper grammar.

          You know that a common challenge for CEO’s is finding that leader who has both the SOFT and TECHNICAL skills needed to be effective? – What is the problem here? What happens if a CEO can’t find these skills in 1 person?

          I solve this.

          I solve this thru TEAM building, communication, and a eye on increasing efficiencies/revenue opportunities and decreasing costs. – Don’t use “thru”, it is “through.” Explain exactly how you solve the problem in a way that is unique and different or what is unique about you that gives you an edge over your competition. Exactly how to you create good teams and communication? How exactly do you increase efficiency or revenue or decrease cost?

  320. Below is a revision with suggestions, proper spacing and using the correct formula. You should only have 3 sentences to make it short, concise, to the point of solving the problem and easy to read.

    You know how every company is trying to determine the best and cost effective way to market themselves either/or by new social media trends, traditional ads or marketing communication? (You need to state a problem; what problem is created when you don’t have these things or the combination of these things?)

    I solve this.

    I solve this on a case by case basis by creating the most efficient ways to interview prospects to provide each partner I work with the best trend setting marketing campaigns. (HOW do you do this? Explain specifically how you solve a problem that is unique and different)

    • You know how every company is trying to determine the best and cost effective way to market themselves either/or by new social media trends, traditional ads or marketing communication? This often causes hard earned revenue and precious time to be squandered on ineffective messages through incorrect channels.
      I solve this.
      By utilizing and creating the most efficient ways to interview potential end users and/or prospects on a case by case basis I provide each client with the best trend setting marketing campaigns.

      • Watch your spacing. You also want the 3rd sentence to tell exactly how you solve the problem that is unique and different. See suggested revisions below.

        You know how your time and hard earned revenue are squandered on ineffective messages through incorrect channels while you try to determine the best and most cost effective marketing mix? (keep this to one concise sentence)

        I solve this.

        I solve this by bring my natural interviewing skills to uncover (…put in here what you need to know about a company to put together an effective marketing plan) to that I can provide my clients with a personalized marketing campaign that takes advantage of the latest marketing trends.

  321. You know how difficult it is to get new customers these days and furthermore keep them.

    I solve this by helping companies increase their online exposure to the potential customers who are looking for your products and services.

    “By possessing the most powerful insight into your particular business to help you reach the greatest number of clients in the work place through web site development and digital advertising applications thus optimizing how you can be found on an online search.”

    • You know how difficult it is to get new customers these days and furthermore keep them. – What problem is created by this? Your solution also doesn’t speak at all to keeping customers, so why mention it. You might want something more like:

      You know how difficult it is to gain potential customer’s attention in today’s crowded and fast changing marketplace without exceeding your budget?

      I solve this.

      I solve this by helping companies increase their online exposure to the potential customers who are looking for your products and services. – What exactly are you doing to solve the problem? You need to tell us how you are going to do this in a way that is unique or what about you makes you different than your competition.

  322. Hi,

    I replied previously with a revised branding statement but it seems my reply was removed and thus never commented on, so I’m trying this again.

    BRANDING STATEMENT:
    You know how without clear, inclusive communications between all the people involved, a project risks being over-budget and behind schedule almost before it even starts?

    I solve this. My unique combination of experience as both a commercial line producer and an account supervisor allows me to see the project from all the stakeholders’ perspectives, and to better anticipate their needs.

    I look forward to your feedback!

    Thank you, and best,
    Gwen

      • If you review these pages, you’ll see people get feedback on more than one round of their statement — all I’m asking for is the same.

        • Gwen, with so many statements to be reviewed some can often be overlooked. However, this is something we are more closely monitoring, because there is just not enough time to continually review revisions along with those who are going through it for the first time. I appreciate your understanding.

  323. I couldn’t find your reply to the branding statement I submitted a couple of weeks ago so here it is again. Thanks for your help!

    Peristant-Passionate-People Oriented

    You know how industries are looking for technically competent and effective communicators in the EHS field,

    I solve this by proactively staying current with professional trainings and building trust-worthy rapports by getting to know people on an honest level.

    To brain storm and collaborate on environmental policy or compliance issues, call me now at (704) 430-2476.

    • I don’t know what all the other information is for, because your brand statement should only include 3 sentences and follow the format listed on this page.

      You know how industries are looking for technically competent and effective communicators in the EHS field, (this needs to end in a “?” and state a problem; what is the problem created if you don’t have technical and communicators on your team?)

      I solve this.

      I solve this by proactively staying current with professional trainings and building trust-worthy rapports by getting to know people on an honest level. – Good!

  324. You know how no one wants not be aware of or investing in the wrong technology that could be perceived as having you look stupid especially if ends up financially losing market share?
    I solve this.
    As a bilingual interpreter speaking both techno-speak and English. I help bridge the gap between the technology vendors and the management within a company.

    • Watch you spacing. Your statements overall are good, but can be a little more impactful. See revision suggestions below:

      You know how embarrassing it is to have to justify your decisions when you are unaware of or invest in the wrong technology, especially if ends up financially losing market share?

      I solve this.

      I solve this as a bilingual interpreter, fluent in both techno-speak and English, I’m able to help bridge the gap between the technology vendors and management within a company to seamlessly integrate the proper technology to avoid lost revenue.

  325. Greig,
    Here is my first attempt at creating a Career Branding Statement:

    Have you heard how the only constant is change and do you also know how software companies are always in need of recognizing, responding, and adapting to an ever changing technological environment?

    Well, I solve this by not only focusing on the “pulse” of the organization in order to recognize needed change but also to respond by creating, developing, consolidating, managing and sometimes deleting processes which in turn increase productivity, reduce costs, and streamline operations. Let me tell you how by contact me at s_merkle@comcast.net

    • The proper brand statement structure begins with “You know how…” and state an actual probelm. You also need to included 3 sentences including “I solve this.” The last sentence needs to explain EXACTLY how you solve the problem in a way that is unique and different. See suggestions below:

      You know how lack of innovative leadership in a software company correlates to lost revenue and the inability to keep up with an ever changing technological environment?

      I solve this.

      I solve this by not only focusing on the “pulse” of the organization in order to recognize needed change but I also to respond by creating custom solutions to reduce inefficiencies which allows for an increase in productivity and profits.

  326. You know how the CEO is always looking for a problem solving leader who can arrive at sound decisions that can alleviate the frustration of not understanding. Who wants to create an enhanced value to others. Who wants to uncover unique ways to create savings and enhance profitability

    I solve this …

    • This doesn’t follow the branding statement formula. Your first sentence needs to be a questions that states a problem. The 3rd sentence needs to tell exactly how you solve the problem that is unique and different than your competition. Please see other comments for ideas.

      Here is a better example of a strong problem 1st sentence:
      You know how frustrating it is for CEOs to see their companies not keep up with current trends due to lack of strong leadership that encourages better internal communication and accountability?

      I solve this.

      I solve this by bringing my unique abilities in…to …(explain exactly how you solve the problem)

  327. I know how the Sporting Goods Industry is always looking for unique niches. I solve this by finding new opportunities to compliment the current lines and find profit opportunities when building a new exclusive line.

    • I know how the Sporting Goods Industry is always looking for unique niches. – There is no problem here. State a specific problem created by not having a unique niche and end the sentence with a “?”

      I solve this.

      I solve this by finding new opportunities to compliment the current lines and find profit opportunities when building a new exclusive line. – HOW do you do find new opportunities and profit?? Explain exactly what you do that is different than everyone else in your field.

  328. My Draft Branding Statement:

    Your experience, common to most businesses today, is leaders don’t need just another data dump of information. We have more information than we can wade through. We need insight and tools to make the information actionable. I solve this by leveraging my diverse and deep experience combined with analytical modeling skills to give meaning, perspective and quantifiable impact to the data. I also develop and deliver useful interactive tools to put the data into a usable format to make informed, actionable decisions quickly.

    • You need to follow the 3 sentence branding statement formula statring with “You know how…” and state a problem (I don’t really see a problem listed).

      Try something like this:
      You know how too much data just becomes overwhelming and ends up being a waste of time and money because no one can figure out how to utilize it implement positive changes?

      I solve this.

      I solve this by leveraging my analytical modeling expertise combined with my natural creative ability to develop interactive tools that puts data into a format that allows informed, actionable decisions to be made quickly.

  329. These days executives often complain about their Assistants not showing enough flexibility and proactive thinking; I am offsetting this by offering my proven ability to recognize their needs and by going above and beyond to provide superior administrative support.

    • This does not follow the 3-sentence branding statement structure at all.

      You need to have something more like:

      You know how frustrating it is for executives when time is lost because their Assistant is not able to adapt to unexpected project changes and come up with proactive solutions? (You need to state a problem here)

      I solve this.

      I solve this by combining my passion for constant growth and improvement with my natural ability to see the big picture to allow me to anticipate the needs of executives and ensure projects are implemented smoothly despite any roadblocks that come up. (This needs to explain exactly how you solve the problem that is different than everyone else…or what is unique about you that allows you to solve this problem).

  330. You know how frustrating access to physicians and key decision makers are when providing information and selling your product?

    I solve this.

    I do this by building strong customer relations, listening to the customers, and providing ethical selling solutions in a competitive selling environment.

    Greig, would you please provide me with your membership link?

    • Great format! I would reword it a little and have your solve this statement actually tell exactly how you would get access to the physicians and decision makers that is unique and different. Does providing ethical selling solutions gain you access? What exactly are ethical selling solutions?

      You know how administration often makes it difficult to gain access to physicians and key decision makers impeding the sales process?

      I solve this.

      I do this by using my natural rapport building talents along with….to… (how do you specifically solve the problem, or what abilities do you have that makes what you have to offer different than everyone else?)

  331. You know how government agencies and companies have vast stores of information, but they don’t know what value it is to them or how to get it? I can help solve this problem for them. I do this by:
    – working with business units to understand their data and information needs
    – identifying data relationships and values
    – extracting the information from various sources
    – summarizing and reporting through the use of charts, graphs, reports and company intranets

    • This doesn’t follow the 3 sentence format. You also need to watch your spacing. I’ve reworked your statement to be stronger.

      You know how difficult it is for government agencies and companies to access and value the vast stores of information they have, causing wasted time and resources?

      I solve this.

      I solve this by utilizing my natural analytical abilities to gain insight into the data relationships and values which then allows me to efficiently extract the required information for all sources to summarize into reports that are easily understood by management. (You want this to be just one sentence that explains exactly how you solve the problem in a way that is unique and different).

  332. Clients call me the “go-to” guy because I am a strategic, hands-on, innovative, solutions provider. My comprehensive background implementing and designing diverse technology solutions meets critical business needs. Working in leadership roles I foster relationships with traders, portfolio managers and management. Understanding a variety of technology environments with in depth knowledge of business strategies and technical products I have demonstrated ability to lead teams, projects, operations, and learn new technologies as they evolve.

    • We only critique branding statements which consists of the 3 sentence formula…I don’t see below where you used the formula, which starts with “You know how…”

  333. Branding statement for Dir / VP of Operations position:

    You know how companies struggle to remain responsive while improving operating efficiencies.
    I solve this by challenging both the people and processes in the organization. My approach to issues without preconceived ideas, results in the best solutions for your company.

    • Watch your spacing and format; end questions in a “?” Your solve this statement should be just 1 sentence.

      ——————
      You know how companies struggle to remain responsive while improving operating efficiencies? – Good

      I solve this – Don’t forget this statement

      I solve this by using my knack for approaching situations without preconceived ideas along with the skills I’ve developed to challenge both the people and processes in the organization …. (say exactly HOW do you do this? What makes your process unique and different?)

  334. You know how organization’s struggle in this economy to increase business,
    profits, and their bottom line while maintaining supply chain integrity by focusing transportation cost.

    I solve this creating flexibility in product flow with my ability to build relationships, both internally and externally fostering a team environment between sales, manufacturing and operations with the mindset that transportation is a revenue item not just an expense item.

    By focusing on driving productivity, transport mode optimization, across intermodal, air, ocean, TL or LTL. Services our team has the ability to negotiate several service options with venders which will benefit both partners in the transaction.

    • You know how organization’s struggle in this economy to increase profits while maintaining supply chain integrity by focusing transportation cost?

      I solve this.

      I solve this creating flexibility in product flow and using my ability to build internal and external relationships, which fosters a team environment between sales, manufacturing and operations, and focuses on driving productivity, transport mode optimization, across intermodal, air, ocean, TL or LTL. – Make this 1 sentence and just to the point of what makes you different than you competition

  335. Hi Greig … does this work for a Corporate Marketing Manager’s position?

    You know how difficult it is for marketing to keep pace with their customers in this ever-evolving ‘digital world’.

    I solve it.

    I make a point of keeping on top of the latest digital trends in addition to nurturing a deep understanding of sales processes and the customer mindset, this enables me to make lucrative marketing decisions.

    • You know how difficult it is for marketing to keep pace with their customers in this ever-evolving ‘digital world’? (Explain what the problem is that is created by this. Example: You know how the ROI keeps slipping while companies try to keep up with staying in front of their customer online while learning all the new technology?)

      I solve this.

      I make a point of keeping on top of the latest digital trends in addition to nurturing a deep understanding of sales processes and the customer mindset, this enables me to make lucrative marketing decisions. – Good

  336. Branding statement:

    You know how organizations are challenged to create learning and development strategies along with talent management strategies that support one another, are fully integrated, and aligned with business objectives? I solve this. My approach is systemic and collaborative to drive organization productivity and profitability. My colleagues and clients describe me as being candid, to the point, professional and easy to work with.

    • Watch your spacing and format:

      You know how organizations are challenged to create learning and development strategies along with talent management strategies that support one another, are fully integrated, and aligned with business objectives? – This isn’t a problem…. restate as a problem; what happens if they aren’t aligned? Or something like: You know how frustrating it is for organizations to keep their development and talent management strategies fully integrated and aligned with business objectives?

      I solve this.

      I solve this by using a systemic and collaborative approach to drive organization productivity and profitability. – Exactly how do you do this? Be specific and keep it to just one sentence.

      • How about this:

        You know how frustrating it is for organizations to keep their development and talent management strategies fully integrated and aligned with business objectives?

        I solve this.

        I use a holistic and systemic approach by understanding the business objectives, collaborating with key stakeholders and then building out and executing the overall strategy to drive organization productivity and profitability.

        • Hi Debrorah, your form look nice, but as for the content, we only offer 1 critique in this program. This helps us ensure that we can get through all of the statements submitted.

  337. Faced with increased global competition, shrinking profits, the difficulties in transitioning from the traditional practice of law to the viritual world of the 21st century, {you know how) law firms are struggling with “cookie cutter”, one-dimensional lawyers who fail to create value for their clients. I solve this by being a multi-dimensional lawyer(I can expand on this) who is adept at lawyering, dedicated to client service and driven to go the extra mile to meet client expectations. As a trusted advisor who works tirelessly for her clients, I am engaged and present in every moment of client interaction and provide exceptional counsel by listening to their goals, anticipating their needs and developing creative yet pragmatic solutions to achieve their business objectives.

    • This doesn’t follow the 3 statement formula and needs to be completely redone. It should start with “You know how…?” and state ONE specific problem; you have too man issues going on in that first statement I don’t see how they relate. There should ONLY be 3 sentences; you will lose your reader otherwise and watch your spacing. You need to state clearly and EXACTLY how you solve the problem that is unique and different. A sample suggestions are below:

      You know how law firms struggle to create value for the clients because their lawyers are only adept …{citing the law} and miss the …{value of understanding the client and their particular situation}?

      I solve this.

      I solve this by using my innate ability to {see the bigger picture and find solutions that others miss} combined with my {fierce dedication to client satisfaction} to ensure that I not only {build a solid case, but also that the client feels heard and well taken care of}.

  338. You know how companies struggle to deliver projects on time and on budget?

    I solve this!

    I am a very passionate customer focused project manager, that understands critical time to delivery model projects, with a focus on “Increasing Revenue, One Project at a Time.”

    Instead of squeezing every project into the same template, I spend valuable time with every customer to fully understand the project requirements and drive success, on time and on budget.

    • Stick with just 3 sentences; you want to be concise, to the point and make a big impact.

      Revised suggestion:

      You know how {what type of companies??} companies struggle to consistently deliver {what type of projects} projects both on time and on budget, causing loss of repeat business? – try to make this a little more specific and put in the problem that this creates

      I solve this!

      I solve this by using my passion for customer service to create an open communication with the clients to make sure the requirements are clearly laid out from the beginning, insuring that we are able to meet their needs on time without blowing the budget.

  339. Revised my branding statement:

    You know how pharmaceutical and biopharmaceutical companies are always looking for accessing markets for their products.

    I solve this.

    I do this by combining my strategic work experience in global pricing & reimbursement and managed care contracting with my passion to lead sales teams to ensure successful execution with customers.

    • Great format.

      You know how pharmaceutical and biopharmaceutical companies are always looking for accessing markets for their products. – This isn’t a problem; what is the problem that makes hem always look, or what is the problem created by always looking?? And remember questions need to end with a “?”

      I solve this.

      I do this by combining my strategic work experience in global pricing & reimbursement and managed care contracting with my passion to lead sales teams to ensure successful execution with customers. – It’s hard to know since there isn’t a problem stated above for you to solve, but this all seems a little fluffy…great resume-speak. Tell me how exactly you solve the problem that is unique and different, or what about you makes you uniquely qualified to solve your problem. How does experience in global pricing help? how exactly do you lead sales teams?…

  340. You know how frustrating it is when as a customer you contact a company with an inquiry, complaint or a comment and you never receive a response?

    Many of us will go elsewhere, which is usually your company’s competition.

    I solve this by answering all of your customer’s inquiries with thoughtful, personalized, respectful, well-written responses so they feel important and valued – increasing their loyalty, satisfaction, and your company, product or service will get positive word-of-mouth advertising.

    • Good opening, however make it all one sentence. Also don’t throw in so many words that need to be separated by comas in your solution. It reads like a resume list:

      You know how frustrating it is as a customer when you contact a company with an inquiry, complaint or a comment and you never receive a response; making you want to do future business with someone else?

      I solve this.

      I solve this by answering all customer inquiries with personalized, respectful responses to insure they feel import and valued by the company, which leads to increased loyalty and fewer returns.

  341. Many good underwriters are not comfortable leaving the office to market their product and therefore are unable to produce business on behalf of their company. They also do not understand what drives a broker and how hard they have to work.
    Alternatively, many brokers do not understand the constraints that an underwriter has, the processes they have to go through and the oversight that have.

    I have spent 18 years on the brokerage side and another 15 years as an an underwriter. This gives me a unique understanding of both sides of the commercial insurance business. It makes me a better broker because I understand the concerns of the underwriter and how to address them, resulting in a more trusting relationship with the underwriter that will result in a better program for a client.

    My experience also makes me a more effective and responsive underwriter because I know that a broker’s time is that person’s most valuable asset. A broker will get a timely response from me and if I have to say no, I say no quickly. This helps me to build better and more effective relationships with broker clients.

    Based on my entire experience, I am able work effectively, whichever side of the fence I am on.

    As a manager, I also realize the value of maintaining profitability through business development and reducing the cost of doing business.

    • We only critique branding statements which consists of the 3 sentence formula…I don’t see where you used the formula, which starts with “You know how…” and continues with one short and concise sentence on exactly how you solve the stated problem.

  342. To all VP’s of sales, recruiters and hiring managers in the medical device industry,

    Are you tired of associating experience with sales talent? Or similarly, are you frustrated by hiring sales talent that needs a big learning curve? If these dilemmas, among others, cause you to feel like every candidate is a ‘roll of the dice’, then we need to talk.

    I am a proven successful sales person because of a simple God-given gift bestowed to me, and that is the gift of compassion. My customers love working with me because I see them as customers with a need, not as a paycheck. They keep coming back and recommend me to others because they know that when they are talking to me, their best outcome is always my goal. We are, in essence, a team.

    I am too driven for middle of the pack thinking. I have two tenets by which I begin every day. Do nothing and nothing will happen. Do something and something may happen. The other is complementary. If you are not moving forward, you are moving backward. There is no standing still.

    To get a sense of my abilities or to brain storm and collaborate on any of this information, call me now at 810-772-9800.

    • You did not follow the branding statement formula, which should consist of only 3 concise sentences, beginning with “You know how…” stating a problem and concluding with 1 sentence explaining exactly how you solve that problem. It should look more like this:

      You know how frustrating it is to hire an experienced sales person to find out they do not really know how to effectively sell?

      I solve this.

      I solve this by utilizing my natural compassion to understand what my customers really need and forming a personal bond with them that ensures repeat business and plenty of referrals.

  343. You know how frustrating it can be when you struggle with the myriad of confusing health and safety and envrionmental regulations to provide a safe workplace for your employees. I solve this by providing practicable and achievable safety and environmental solutions that fit your organization.

    • Watch your spacing; having more white space makes things easier to read. Questions also always end with a “?”:

      You know how frustrating it is to ensure a safe workplace for your employees, when you can’t understand the myriad of confusing health, safety and environmental regulations?

      I solve this

      I solve this by providing practicable and achievable safety and environmental solutions that fit your organization. – This doesn’t tell me anything. Tell me EXACTLY how you do this in a way that is unique and different

      • You know how frustrating it is to ensure a safe workplace for your employees, when you can’t understand the myriad of confusing health,safety and environmental regulations?

        I solve this.

        I solve this by applying my unique safety success formula which begins with an open employee dialogue,then ask the right questions, focus on the critical safety hazards and then implement specific accident prevention procedures to protect employees from harm.

        • Kenneth you have already had one critique; this is all that is included in your package. This ensures that we have time to get to all clients’ branding statements. Thanks.

  344. Do you know how companies are trying to improve their bottom line and streamline operations?

    I solve this>

    I use keen intellect and careful analysis to set up systems that monitor and control the financial activity of a business

    • Do you know how companies are trying to improve their bottom line and streamline operations? – Can you be more specific here; it’s too broad. What type of companies, what industries, what departments??

      I solve this.

      I use keen intellect and careful analysis to set up systems that monitor and control the financial activity of a business. – Be more specific here as well; exactly what systems to you set up or how are they monitored?

  345. Dear Greig-

    Today’s retailers are struggling to maintain sales and profit growth against online rivals. This is especially true in today’s economy, with cash strapped and busy consumers demanding value, great customer service, and shopping convenience.

    I solve this problem by building strong sales teams, with emphasis teaching ways to improve customer growth, retention, and building customer satisfaction. I take time to listen to consumers and team members to ensure strong balance between the field operations and corporate support center.
    I have a passion for building strong leadership teams, including developing and recruiting top-notch talent to the organization.

    I have also developed and executed several key cost savings initiatives, including developing labor scheduling tools, improved vendor contracts, and internal audit procedures which were implemented company wide, which resulted in significant SG&A reduction.

    Additionally, I have developed strategic marketing and sales plans that focused on customer acquisitions, retention, and brand awareness, to drive market growth and brand awareness.

    • This is WAY too much information; no one will want to read it all. You want just 3 short and to the point statements that reals them in and makes them want to continue reading the rest of your profile.

      Try something more along the lines of:

      You know how today’s economy is forcing customers to be more value conscious causing retailers to maintain sales and profit growth against online rivals?

      I solve this.

      I solve this by building a strong sales team focused on improving customer satisfaction combined with my ability to form a strong balance between field operations and corporate support center, allows me to {increase customer retention and reduce SG&A resulting in overall revenue growth}.

  346. Greig – this is my second attempt at a Branding Statement as I had to completely change directions based on employment gaps as well as lack of and dated experience in the career I chose. I surely hope you understand and this is okay. Anyway…

    Do you know how the technology industry is in continous need to provide representation that solves customer’s critical issues while meeting needs, and assist in selecting solutions that are flexible enough to grow and change with an organization?

    I solve this by identifying the customer’s pain producing and pressing needs and configure optimal solutions, sell the benefits of those solutions and gaurd against competitve challenges.

    I also solve this by knowing that the ideal sales offer to my customer will be the one with the greatest value and while doing it at the lowest comparable cost in time and money.

    Thanks – Susan

    • Susan,

      As a part of the program we only do 1 critique. Unfortunately we do not have the time or resources to do multiple critiques and keep up with everyone. It might help to look at the critiques I have done of others statements as a guide.

  347. Greig,

    Thanks for all your valuable insite. Look forward to your critique.

    Have you every wondered why you are not penetrating a particular market?????

    I have and this is how I have solve the problem…..

    I analysis the market by drilling down to the basic component of the market, the customer, and listen to what they are needing and wanting. Once I have really listened to the customer it is a simple matter of solving their problems and wants by offering them the correct products that I represent.

    • You’ve got a good structure, but you need to watch your punctuation and to make it a bit stronger you need to state an actually problem. See revisions below:

      You know how frustrating it is when you can’t penetrate a particular market, which causes…(state the problem caused by this)?

      I solve this.

      I solve this through my analysis of the market by drilling down to the basic component of the market,the customer, and asking the correct questions to get exactly to the heart of what they need and want, allowing me to then offer them the products that are suited specifically to them.

  348. You know how the retail companies are always seeking unique, exclusive product. I solve this, I have done this.
    I do this by finding exclusive opportunities which compliments the current lines and add sales and profits to the company.

    • You know how the retail companies are always seeking unique, exclusive product. – Questions need to end in a “?” You also need to state a problem; what is the problem created by companies seeking new products or the problem that causes them to seek new products??

      I solve this. – make sure each statement is on it’s own line with a space between each one.

      I do this by finding exclusive opportunities which compliments the current lines to add sales and profits to the company. – This doesn’t show me how your solution or what about you is unique or different than your competition. How do you find these opportunities? Or what about you makes your method for finding these opportunities unique?

  349. You know how construction businesses are often frustrated by seeing well estimated projects that should have been successful coming in behind schedule or over budget, and sometimes both.
    Craig Brown can solve this for you.
    Craig’s approach is to pay attention to the details, applying due diligence to a thorough understanding of the unique elements of each project. Craig gets to know the stakeholders and their expectations and maintain excellent communication with all effected parties. Craig has had great success with this approach by reliably bringing in projects that make you money and keep your customers coming back for more projects.
    Contact Craig @ 253 831-0562
    Greig, I have posed a question on Linkedin Answers asking about the #1 problem that constuction businesses have with their Project Managers. I will tailor this Career Brand to any responses that I might receive.

    • Don’t refer to yourself in the 3rd person…this is going on YOUR personal LinkedIn profile. Watch your spacing; each sentence should have sacping between it to make it easier to read. Questions should also always end in a “?” Se revisions below.

      You know how construction businesses are often frustrated by seeing well estimated projects that should have been successful, come in behind schedule or over budget, or sometimes both? – Good! just watch your punctuation and grammar

      I solve this.

      My approach is to pay attention to the details, applying due diligence to a thorough understanding of the unique elements of each project, by getting to know the stakeholder’s expectations and maintaining excellent communication with all effected parties.

  350. You know how most businesses spend a large amount of money on infrastructure and building systems?
    I solve this problem with 15 plus years of experience in a wide range of industries from small businesses to mega corporations by implementing cost effective proactive facilities analysis, maintenance, and vendor management to ensure the best and most value added use of facilities infrastructure systems.

    • You know how most businesses spend a large amount of money on infrastructure and building systems? – What is the problem here? Is the that large amounts are spent and they don’t get the result they hoped or that projects end up costing more than anticipated??

      I solve this.

      I solve this by implementing cost effective proactive facilities analysis, maintenance, and vendor management to ensure the best and most value added use of facilities infrastructure systems. – don’t put in your years of experience; there are probably lots of others that have 15 years experience as well…what do you do differently or what makes you different than your competition?? Tell me EXACTLY how you solve the problem in a unique way.

  351. Greig, here is my branding statement for your review:

    You know how executives get frustrated when external meetings don’t run as smoothly as they expected?

    I solve this.

    I solve this because I have a passion for organization. I act as the liaison between all the parties involved to create an efficient environment meeting the needs of all concerned.

    • The format is great and I like how you evoke emotion. You however don’t clearly state a problem or solution; be more specific to so we know what sets you apart.

      What exactly is the problem; Why aren’t the meetings running smoothly? What is the problem caused by the meetings running smoothly? Who are the meetings with? I would rewrite the first part along the lines of:

      You know how frustrating it is for executives when their external meetings with xxxxx don’t run as smoothly as expected due to xxxxx causing xxxx?

      I solve this.

      I solve this because I have a passion for organization and act as the liaison between all the parties involved to create an efficient environment meeting the needs of all concerned, by xxxx which allows me to xxxxx. – add in here exactly how you solve the problem.

  352. This is my attempt to my career branding statement. I already have one, but it doesn’t include the industry problem at the beginning, and I like that idea.

    You know how businesses struggle with dealing with inconsistent financial data? I solve this by providing accurate and reliable information benefiting in more timely and efficient financial reports that will increase profits, lower expenses and save on costly tax penalties.

    • This is a great start. Watch your spacing. Make corrections as shown below; that last sentence didn’t make sense at all to me so I reworded it.

      You know how businesses struggle with dealing with inconsistent financial data? – I like the word struggle, it is a good way to evoke emotion, however you need to state a problem; what is the problem created by inconsistent financial data, or what causes the data to be inconsistent. Be more specific.

      I solve this.

      I solve this by providing accurate and reliable information creating more timely and efficient financial reports that will increase profits, lower expenses and save on costly tax penalties. – Be more specific here as well; how do you provide more accurate and reliable information? What makes your method or you different and better than your competition?

  353. Greg, I am looking for a CFO or Controller position and attached is my branding statement for critique:

    You know how companies are constantly trying to better understand what is driving the financial results? Well this is my passion and this is what sets me apart. My approach as an accountant is to spotlight the main variances that drive the results and recommend which business levers need tweaked to improve results.

    • Great start, see suggestions below to strengthen your position and watch your spacing; having each sentence spaced out make much easier to read.

      You know how companies are constantly trying to better understand what is driving the financial results to more easily make improvements that allow for greater profit?

      I solve this.

      I solve this by using my passion for financial indicators and my experience as an accountant to accurately assess the main variances that drive results so I can formulate recommendations on which business levers need to be tweaked to improve results.

  354. Initial career branding draft:

    Today’s government and commercial business managers are increasingly challenged to maximize the value of IT services within tightening budgetary constraints to provide better tools to their professional staffs. I can deliver a guiding hand for this process by applying my breadth of experience on both the IT and business process fronts for Federal government and major commercial clients. This, combined with my proven ability to come up to speed quickly on new processes and systems, allows me to champion business IT goal achievement.

    • This did not follow that format of grabbing attention by starting of with “You know how…’ You also have written way to much information. You only want 3 concise sentences to otherwise you might lose their interest by saying too much. Please see revision below.

      You know how business managers face increasing challenges to maximize the value of IT services and provide the best tools to their professional staff despite decreasing budgets?

      I solve this.

      I solve this by applying my breadth of experience in both IT and business processes for government and commercial clients along with my innate ability to grasp new processes and systems quickly to offer the most economical IT solutions that fully meet the client’s needs.

    • This did not follow that format of grabbing attention by starting of with “You know how…’ You also have written way to much information. You only want 3 concise sentences to otherwise you might lose their interest by saying too much. Please see revision below.

      You know how business managers face increasing challenges to maximize the value of IT services and provide the best tools to their professional staff despite decreasing budgets?

      I solve this.

      I solve this by applying my breadth of experience in both IT and business processes for government and commercial clients along with my innate ability to grasp new processes and systems quickly to offer the most economical IT solutions that fully meet the client’s needs.

  355. You know how vendors who sell products and services to franchised automotive dealer are looking for ways to increase their market share? I solve this. I do this by building a “business relationship” with the dealer and using this business philosophy, determining the needs of the dealer and then matching my products and/or services to meet those needs.

    • Please see notes below and make sure each sentence is on it’s own line; it makes it a lot easier to read.

      You know how vendors who sell products and services to franchised automotive dealers are looking for ways to increase their market share? – What is the problem here? What is the problem created by them looking to not having an increased market share?

      I solve this.

      I do this by building a “business relationship” with the dealer and using this business philosophy, determining the needs of the dealer and then matching my products and/or services to meet those needs. – Why is “business relationship in quote? Does it mean something other than building a business relationship? Explain in more detail what that relationship is and why it is different. What is “this business philosophy?” Is your business philosophy building business relationships? Please be more clear on this, it doesn’t make much sense at all. You need to explain exactly how you solve the problem that is unique and different than your competition.

  356. Branding Statement

    SMB customers leave service industries for the lowest cost provider.

    I counteract this providing enterprise level services cost-effectively and honest communication regarding issues driven by my years as a customer.

    • You will have a better result if you follow our 3 sentence formula starting with a “You know how” question and clearly stating a problem and exactly how you will solve it. Please see revisions below.

      You know how service industries lose revenue when SMB customers leave for the lowest cost provider?

      I solve this.

      I counteract this by providing cost-effective enterprise level services and honest communication to convey the consumer prospective allowing me formulate realistic solutions to build customer retention programs.

  357. Branding Statement Targeting Construction Users

    It’s scary evaluating contractor payment requests and change orders if you are not well versed in the building business. There’s a lot of uncertainty about dollars out the door vs: value received.

    I can make sense of the process and look out for your interests because I’m a veteran construction person working for you.

    Bid or change quotes, schedule progress and percentage complete are some of the key elements I can monitor to save you money and time.

    • Please review the 3 sentence formula that starts with “You know how” as an attention grabber and contains just 3 short concise sentences.

      You know how it’s scary evaluating contractor payment requests and change orders if you are not well versed in the building business due to the uncertainty about dollars out the door vs: value received?

      I solve this.

      I solve this by using my experience in construction to ensure that you understand the process and my eye for detail to accurately and quickly evaluate requests to save time and money.

  358. You know how one of the biggest challenges facing any regulatory compliance program is convincing management of the importance of proactive compliance–compliance as a cost saver not merely as a cost center

    I solve this

    My experience as a respiratory therapist has taught me the best way to prevent a small problem from escalating into a crisis is by investing in preventative care; addressing the cause of a problem not merely the symptoms. In addition, my legal background gives me the ability to stay on top of the ever changing rules and regulations of the compliance environment.

    • Good job. Please be conscious of punctuation. Please see revisions below to make your solution more concise.

      You know how one of the biggest challenges facing any regulatory compliance program is convincing management of the importance of proactive compliance–compliance as a cost saver and not merely as a cost center?

      I solve this.

      I solve this by utilizing my passion for preventing small problems from escalating into a crisis by investing in preventative care along with my legal background to stay on top of the ever changing rules and regulations of the compliance environment, to offer a holistic approach.

  359. My branding statement.

    My approach to estimating is what will this project require?
    My strategy is to furnish information beyond the project requirements to make the construction process is smooth as possible.
    My business philosophy is to keep to simple, correct and get it done right the first time